6: Vine’s Magic Number

By: Morgan Brenner @morganbren With 40 million users it’s hard to believe that Vine only started in January of 2013. But their success didn’t come from the looping affect or it’s ability to be shared instantly across several different social media platforms. Vine’s success is in the six seconds of video the smart phone app leaves it’s user to create basically whatever they want. But why six seconds? When Vine’s cofounder, Dom Hofmann, was asked about the length of the video in an interview with NPR he discussed how they played with different lengths. They tried ten, nine and five … Continue reading 6: Vine’s Magic Number

What’s Better – Vine vs. Instagram?

One of the big questions in the social media world since Instagram video came out is, which better; Vine or Instagram? The answer to this question lies within the personal preference of the user. There are pros and cons to each platform and each of these pros and cons lead to the ultimate decision that the user will make. If this is a question that still bounces around in your mind, here’s a list of pros and cons to ease your mind a bit: Why Vine Rocks: A six second time limit forces a Vine user to think outside the … Continue reading What’s Better – Vine vs. Instagram?

4 Ways to Make Instagram Meaningful for Your Brand

Instagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process. People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap … Continue reading 4 Ways to Make Instagram Meaningful for Your Brand

Happiest 5k Takes on Social Media

Most of us have heard of The Happiest 5k on the Planet, known best as The Color Run. For those that haven’t, this is a run that has taken the world by storm with races in Australia, Brazil, Chile, the Netherlands, Portugal, the United Kingdom and all over the United States. Participants wear all white and are doused with 5 different colors as they pass each kilometer. The race has grown immensely from its start in 2012 and will have more than a million participants in 100 events in 2013. One of The Color Run’s greatest strengths has been its … Continue reading Happiest 5k Takes on Social Media

Wait…I Have to Vine This

In the fast-paced world of social media and PR, it is important to stay up-to-date on emerging trends. In January 2013 Twitter introduced Vine as the newest form of social media. Since the launch, Vine hasn’t left the top 20 list in the iOs app store. So what is Vine? It is an app that allows users to create a series of short video frames which are then looped together to create a six-second video which can be shared on Vine, Twitter and Facebook. When the app first appeared it was primarily used as a way for people to share … Continue reading Wait…I Have to Vine This