6 Reasons Journalists Make the Best Boyfriends/Girlfriends

By: Rachel Hartwick, @rachel_hartwick We, as journalists, know that our doctor and engineering friends are going to make much more money in the long run. However, we’re passionate about what we do; our work would suffer if we weren’t. And, according to Psychology Today, the average IQ of a journalist is in the 137 to 160 range. That translates into the top 1 percent to .01 percent, which is on the same intelligence level as lawyers, engineers, and computer science professors. Basically, journalists are a real catch, and there are many attributes that we take out of our career and can … Continue reading 6 Reasons Journalists Make the Best Boyfriends/Girlfriends

PR Skills Make Everything Easier, Even Sorority Recruitment

By: Corina Rolko, @CRolko Working long hours and balancing multiple projects at the same time are just two of the obstacles one will face as a professional in the public relations industry.  In fact, any student who is studying public relations, and staying involved in related organizations on campus, can already attest to that.  Although it can be overwhelming at times, the skills and lessons you learn as a PR student or professional will benefit you outside of a professional or academic setting. Anyone who has participated in the sorority recruitment process, on either side, knows how overwhelming it can be.  … Continue reading PR Skills Make Everything Easier, Even Sorority Recruitment

Press release template

The most important function of ImPRessions is to provide students at Ohio University with professional experience that will prepare them for future internships and employment opportunities. We hope to achieve this through  a variety of learning experiences and practices. ImPRessions has recently created a press release template including some of the basic how-tos and don’t-forgets of writing a press release. The document includes tips on a strong introduction, qualities of a good quote and overall structure. We hope that the template may be a learning tool, no matter what type of work students are doing for our clients. We hope … Continue reading Press release template

ImPRessions seeks associates for Bob Evans account

With only a week left before classes start, we are preparing to hit the ground running with ImPRessions. After meeting with our Bob Evans contacts, it has become clear that the account needs to get started as soon as possible. That being said, we would like to find two or three associates to start work on the account ASAP and will be accepting applications immediately. Anyone is welcome to apply, though previous experience in ImPRessions or PR is preferred. Those who apply should be prepared to meet the first week of classes and ready to work hard. The Bob Evans … Continue reading ImPRessions seeks associates for Bob Evans account

Top reasons to join ImPRessions

By Ashley Showen VP, Operations As the school year quickly approaches, we are preparing for a great year with ImPRessions. With 13 clients, seven of which are brand new, there is no doubt that this year will be a successful one. There is plenty of room for students to get involved with the addition of four more clients than last year. We would love to have more members and encourage anyone interested to join. Here are the top reasons why you need to be a part of ImPRessions: Real world experience from day one. Whether you’re a freshman who barely … Continue reading Top reasons to join ImPRessions

Building an empire

By R. Devin Hughes CEO Recently, the SVP of professional and government relations at Cardinal Health spoke to the intern class, giving background about her job and providing helpful advice. One thing she said that really stuck out to me was, “you have a responsibility to help the people below you get promoted.” Looking at how ImPRessions has developed in my time with the firm, I couldn’t agree more. As an account executive or supervisor, you might be tempted to think “success” means that your account produced strong results for your client this year. While that is great, I think … Continue reading Building an empire

2010 PRSSA National Conference in D.C.

By Nicole Bersani VP, Administration You’ve probably been to a PRSSA chapter meeting, maybe even a Central Ohio PaRtners Conference, but have you been to a PRSSA National Conference? If so, you know the feeling – writing ideas/advice frantically in your notebook, getting inspired by successful PR pros and peers, forming friendships with fellow students in your chapter and chapters across the nation – it’s a feeling bigger than you, than the Hugh M. Culbertson chapter of PRSSA, than ImPRessions, than all journalism students in Scripps. I guess you have to go to a national conference to know the feeling. I … Continue reading 2010 PRSSA National Conference in D.C.

Get involved

By Hollie Amato Account executive, Backdrop Magazine There is nothing more intimidating than freshman year of college—thousands of new people, new classes and, most importantly, new opportunities. If you thought that high school offered a lot of chances to get involved, college will surely blow your mind. These options change from “extracurricular activities” to “organizations” and their variety ranges from Greek Life to Frisbee disc golf teams. I am going to begin by saying something that everyone has heard a million times but cannot be stressed enough,—GET INVOLVED! In high school, I was the type of person who had a … Continue reading Get involved

Creativity, brainstorming and the big idea

By Ali Myers Account supervisor I am lucky enough to be spending my summer in New York City interning for Quinn & Co Public Relations, a firm specializing in the real estate, travel, food, and wine + spirits industries. This is the first time I’ve done major PR work in a place other than Athens, Ohio and I would say that the audience I’m working with in New York City is just a bit different. (OK, a lot different.) The thing is, New Yorkers have seen it all. They are not easily impressed, and to grab their attention is a … Continue reading Creativity, brainstorming and the big idea

It’s not always about the money

By Molly Essell Account executive, State of Ohio Prescription Drug Abuse Campaign As hard-working college students, it sometimes becomes difficult to think of a job or internship as something other than a form of income. However, if you can find a niche in the PR world that you feel passionately about outside of the job, I guarantee you will feel rewards greater than any paycheck by using your PR skills to promote their cause. I say this confidently, because this year, I have had the amazing opportunity to work for a foundation that means a great deal to me in … Continue reading It’s not always about the money