5 Campaigns That Every Woman Needs to Know About

By: Kerry Tuttle, @kerrtut International Women’s Day was celebrated earlier this month to champion the achievements of women around the world, while continuing to call for greater equality. A number of brands have recently launched campaigns to bring attention to the various struggles that women face – whether it’s self-confidence, domestic violence or equality in the workplace. Here are five standout campaigns you need to know about. Love Your Selfie Aerie’s world’s largest unretouched selfie was just the latest in their #AerieREAL campaign that launched early last year, when the company announced they would no longer be using Photoshop on models. … Continue reading 5 Campaigns That Every Woman Needs to Know About

4 Ways to Make Instagram Meaningful for Your Brand

Instagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process. People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap … Continue reading 4 Ways to Make Instagram Meaningful for Your Brand