The New Scope Periscope Brings to News

By: Erin Golden,@eringolden By now, everyone’s probably heard of the immediately popular, Twitter-created app, Periscope. Periscope allows people with a mobile device (and the app) to live-stream video content. The Meerkat app, which was released first and was heavily funded right before Periscope, has failed miserably after Periscope launched. Periscope’s usage and downloads have recently spiked and passed the downloads and the rankings of Meerkat. A large difference between the two apps is that Periscope saves the content on the app for 24 hours after the first live broadcast. We can use our phones to live-stream events straight to the … Continue reading The New Scope Periscope Brings to News

Networking Trips 101: The Do’s and Don’ts

By: Morgan Borer, @MorganBorer This weekend, I traveled to the city that’s just as famous for its deep-dish pizza and hot dog stands, as it is for the Sears Tower: Chicago. I arrived at the Felix Hotel late Thursday evening with four other members of PRSSA, tired and weary-eyed from the exhaustive drive. I quickly unpacked my bags, located my planner and itinerary and hopped into bed. I was eager for a full day of networking with Scripps PRSSA. I have traveled to Chicago a few times prior to this weekend, but I found myself unprepared for this networking trip. For … Continue reading Networking Trips 101: The Do’s and Don’ts

Social Media’s Inevitable Development

By: Austin Ambrose, @tex_ambrose7 Remember the ‘good’ ole days when Facebook was a place for high schoolers to rant about their lives, share pictures, and parents didn’t even know it existed? Or when Twitter was an easy way to update you followers on what you were doing. Or when you had ‘Best Friends’ on Snapchat. Those were the days. Sure, you can still find this on each of these sight, except the ‘Best Friends,’ which we are still bitter about. However, you know have to decipher through something else in order to reach this original social aspect of social media: news … Continue reading Social Media’s Inevitable Development

Five Most Underused Social Media Tools

By: Gentry Bennett, @Gen_andTonic With so many social media sites these days, it can be hard to learn the ends and outs of all of them. There are some hidden tools and features that can extremely help improve your experience. Without further ado, here are the five most underused social media tools… 1. Mute on Twitter, Unfollow on Facebook Whether it’s your uncle on Facebook that likes to share his political views, or that one professor on Twitter that tweets at least once an hour, sometimes your feed needs a little “spring cleaning.” The mute and unfollow options on Twitter and … Continue reading Five Most Underused Social Media Tools

Keeping Your Personal Brand Safe Over Spring Break

By: Sophia Ciancone, @sophiaciancone Spring break is finally here. Ping has been packed and the salad bar line long. Students are ready to set off and enjoy a week of carefree relaxation and fun. It’s important, however, that students keep in mind a lecture we’ve heard time and time again: brand yourself. From professors to professionals, everyone in the field promises that if we just create our brand, we are set. Sometimes, adventurous trips like spring break can put our brand at jeopardy. In order to make sure that does’t happen, here are some tips to keep things clean while you’re … Continue reading Keeping Your Personal Brand Safe Over Spring Break

Citizen Journalism

By: Kelsey Miller, @kelseymiller300 The quote, “With great power comes great responsibility,” isn’t just helpful for super heroes, but a quote journalists should stand by in their career. Are citizens, however, as aware as professional journalists about what great responsibility comes with having a smartphone? Citizen journalism is the idea that someone breaks the news that isn’t a journalist. You wouldn’t have heard this term ten years ago, but with the sophistication of smartphone users in the past few years, it’s in our vernacular. The questions is, should it be considered a form of journalism? In the Stuebenville, OH rape case … Continue reading Citizen Journalism

Starting 2015 right: Cleaning up your online PResence

By: Alexandra Corsi, @acorsi17 Twitter was full of blunders in 2014. Between DiGiorno Pizza’s insensitive tweet, in light of the Ray Rice domestic violence accusations, and U.S. Airways’s leak of a pornographic image. Poor online public relations decisions made headlines left and right this past year. Taking these PR fails into account, here are some ways you can start 2015 right by cleaning up your online footprint. 1. Think before you tweet. Check out this infographic from Mashable. If you’re ever wondering whether you should post something, this is a good flowchart to help guide your decision. Almost 80 percent of employers … Continue reading Starting 2015 right: Cleaning up your online PResence

5 Social Media Tips to Begin 2015

By: Austin Ambrose, @tex_ambrose7 Starting a new year allows for the chance to start fresh, and there is no reason this shouldn’t apply to your social media life too. Now is a perfect time to rethink your media strategy, and make some changes for the year ahead. With a little time and effort, you can have a completely revamped and improved plan for 2015. Evan Lepage, a blogger for Hootsuite, discussed five tips for social media renovations. Taking from Lepage’s discussion, I’ll add some personal experiences of my own to bring the discussion closer to home. 1. Declutter and Drop the … Continue reading 5 Social Media Tips to Begin 2015

Tumblr: Less is more

By: Gabrielle Gamad, @gabbygamad   While procrastinating in the library, I discovered why one social media site is taking the field. Archive after archive, I began to see an abundance of things Tumblr did better than the more popular social media platforms. For starters, Tumblr hits the hard-to-reach demographic, teen to twenty-something year olds. According to the Business Insider, GlobalWebIndex’s survey reported that 34 million Internet users, globally, said that they contribute to, or use Tumblr on a monthly basis. Nearly half, 46%, of these users were between the ages of 16 and 24. Tumblr appeals to this age group by … Continue reading Tumblr: Less is more

Athens Boutiques Get Social With Their Media

By: Corina Rolko @corinarolko  Athens is widely known for being home to Ohio University and its popular annual festivals, but many are finding that the gorgeous brick streets also boast modern and unique fashion boutiques. Uptown Athens has a wide array of shops, but a few have boosted their popularity through a strong social media presence. Figleaf Boutique, a women’s clothing store on North Court Street, has a fan base of almost 4,500 people who view their daily posts. The shop mixes media with photos, look books and simple sale announcements to entice customers to stop in and shop their … Continue reading Athens Boutiques Get Social With Their Media