Five Companies You Should Be Following On Social Media

By: Emily Barber, @emilybarbershop With hundreds of posts filling our feeds every day, it’s easy to scroll through social media without actually seeing anything. Add in brands vying for your attention, and even your favorite restaurant might get lost in the mix. These particular companies excel at capturing and engaging their audiences with a strong social media presence. 1. Denny’s This classic restaurant stays up to date with pop culture references and humor that keeps followers entertained. With the majority of social media users being of the ‘millenial’ generation, Denny’s knows how to appeal to their audience. 2. TOMS This company … Continue reading Five Companies You Should Be Following On Social Media

Think Big, Get Results

It’s hard to stand out in the competitive world of PR and advertising. Yes, there are certainly safe, go-to marketing strategies that have stood the test of time. But to get real results, you have to get a little crazy. Throw caution to the wind! Color outside the lines! Think outside the box! Whichever cliché saying you prefer, the point is that the best PR practitioners don’t rely on tradition and the molds of conventional campaigns. Here are examples (in no particular order) of some adventurous campaigns, stunts, and ads. HBO’s True Blood: Revelation marketing campaign. This marketing campaign got True … Continue reading Think Big, Get Results

Brands That Are Taking Over Twitter

Social media has become a big part of our everyday life. It is how we communicate with one another, receive the news and express ourselves. It only makes sense for brands to keep up the pace and become a part of it, too- the ones that don’t are getting left in the dust. All of my favorite clothing brands started tweeting late in the evening on Thanksgiving. They were letting all of their followers know about their upcoming Black Friday and Cyber Monday sales. After seeing these tweets, I didn’t even check the sales on the brands’ websites that don’t … Continue reading Brands That Are Taking Over Twitter