Advertising Takes Progressive Steps Forward

By: Austin Ambrose, @tex_ambrose7 The image of ‘dad’ is different for everyone. The media are no exception to this, even they have their own perception of what it looks like to be ‘dad.’ For many years, advertisers believed they couldn’t have a commercial with a dad unless the dad was goofy and ended up being talked down to by his wife for making a mistake. An accurate representation of ‘dad’ has been absent from the media, and advertisers are prime culprits. The Super Bowl, one of the most viewed TV event each year, places some of the best commercials. The commercials may attract … Continue reading Advertising Takes Progressive Steps Forward

Super Bowl XLVII: The Best and Worst of 2013

Briagenn Adams Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa. So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best … Continue reading Super Bowl XLVII: The Best and Worst of 2013