Happy Holidays!

By: Rosie Haren, @rosieharen Do you ever worry about being fully inclusive to all cultures during the holiday season? It’s a constant worry for most professionals. Businesses and restaurants have the difficult task of spreading holiday cheer, while being inclusive to all cultures and traditions. But, how do they do that? One option businesses use is to avoid directly advertising with Christmas representations in their ads, but using themes that remind people of winter. An example of this would be using music lyrics. The amount of Christmas ads seen, versus ads you see of other cultures, like the Jewish culture, are greatly … Continue reading Happy Holidays!

4 Ways to Make Instagram Meaningful for Your Brand

Instagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process. People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap … Continue reading 4 Ways to Make Instagram Meaningful for Your Brand