PRSSA National Affiliation: resume building

By Nicole Bersani, CEO Every month or so, the leaders in various PRSSA Nationally Affiliated student-run firms from around the country gather to talk about ways to make their firm better. The most recent call on Tuesday, Feb. 21 covered resume building with organizer, Jessica Noonan, PRSSA National Vice President of Professional Development, and  guest, Joe Clarkson, PRSSA National VP of Internships/Job Services. Both gave great advice that I would like to share with the rest of our members… While some students might not have agency internship experience but want to intern or work at agencies, joining a student-run firm is a great way … Continue reading PRSSA National Affiliation: resume building

Cardinal Health finishes up a successful year

By Jenny Chufar Associate, ImPRessions account                     Over the course of this past school year, Grace Naugle and Jackie Bavaro worked hard with their team members promoting their ImPRessions client Cardinal Health.  One big project the team took on was the Generation Rx campaign, which promotes prescription drug abuse prevention. Bavaro said the biggest challenge the team faced was the time constraints.  During fall quarter the team did a lot of brainstorming while prepping the ground for the basis of their campaign.  The Generation Rx campaign, which they titled, “Dose of … Continue reading Cardinal Health finishes up a successful year

Back to basics communication tips

By Ashante Rone                                                                                                                                                                                Associate, ImPRessions account Trying to find a way to get new members or get the word out about your organization, but just don’t know how? Or simply need easy ways to communicate to members in your group? From my personal experience, it is about getting down to the basics. There are three easy ways to communicate with those inside and outside of your group. 1st: E-mail. The fastest growing and one of the more common technical communication resources is e-mailing. Sometimes posters and flyers aren’t enough to … Continue reading Back to basics communication tips

National PRSSA grants ImPRessions national affiliation status

By Myranda Owca                                                                                                                                                                            Associate, ImPRessions account ImPRessions is proud to announce they are now nationally affiliated through PRSSA as a student-run firm and will be until 2014. There are more than 100 student-run firms in the country, but only top-notch firms that meet certain specifications set by PRSSA are granted national affiliation status, a signification of a firm’s adherence to the highest standards of public relations work. “Ohio University’s PR firm has been consistently strong for so many years, and it’s sincerely gratifying to see the hard … Continue reading National PRSSA grants ImPRessions national affiliation status

Stand out

Ashley Showen VP, Operations Every day in PR can seem like a whirlwind. From answering e-mails to media monitoring to trying to fulfill your client’s every need, there is almost never a moment to spare. With that in mind, we tend to try to get things done as quickly as possible and, as a result, end up taking the “easy way out,” that is, playing it safe in our work. While it is easy to get into a routine of sending out the same news release to the same media contacts about the same events, those mundane tactics are not … Continue reading Stand out