My Favorite Things ImPRessions Has Taught Me

By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a one-man show. No one person can successfully create and implement a campaign, though some will try. Each associate brings a different set of strengths that will further the account, and everyone trying their best creates unbelievable results. Content is King And research is Queen. Just because you have a great headliner, or idea does not guarantee its success. You must have content to back up that … Continue reading My Favorite Things ImPRessions Has Taught Me

Networking Trips 101: The Do’s and Don’ts

By: Morgan Borer, @MorganBorer This weekend, I traveled to the city that’s just as famous for its deep-dish pizza and hot dog stands, as it is for the Sears Tower: Chicago. I arrived at the Felix Hotel late Thursday evening with four other members of PRSSA, tired and weary-eyed from the exhaustive drive. I quickly unpacked my bags, located my planner and itinerary and hopped into bed. I was eager for a full day of networking with Scripps PRSSA. I have traveled to Chicago a few times prior to this weekend, but I found myself unprepared for this networking trip. For … Continue reading Networking Trips 101: The Do’s and Don’ts

Starting 2015 right: Cleaning up your online PResence

By: Alexandra Corsi, @acorsi17 Twitter was full of blunders in 2014. Between DiGiorno Pizza’s insensitive tweet, in light of the Ray Rice domestic violence accusations, and U.S. Airways’s leak of a pornographic image. Poor online public relations decisions made headlines left and right this past year. Taking these PR fails into account, here are some ways you can start 2015 right by cleaning up your online footprint. 1. Think before you tweet. Check out this infographic from Mashable. If you’re ever wondering whether you should post something, this is a good flowchart to help guide your decision. Almost 80 percent of employers … Continue reading Starting 2015 right: Cleaning up your online PResence

How to Make a Media List Without Cision

By: Marisa Fiore @MarisaFiore1 So you have already made a media list that identifies the campaign’s objective and the audience you want to reach. What’s next? Here are three ways to enhance your media list without using Cision. Research beginning with the end. What do you want your end goal to be? Decide what the steps you need to take to meet your goal. Once you have figured out where/how you want the message shared, go after the outlets that will get you to that exact goal. Use social media. Most journalists have Twitter accounts these days, and they usually … Continue reading How to Make a Media List Without Cision

Should I ask about salary during job interviews?

By: Kelsey Miller @Kelsey_65 The dreaded question of when to bring up the topic of compensation for work during the job interview is always a challenge. To cut to the chase, DON’T DO IT. There is a proper time and place in which to talk money, and during the job interview is not the place. The reason for this is simple: why should someone bring up salaries when he or she hasn’t gotten the job yet? Think of an interview as a first date – it’s all about timing. You don’t want to freak your date out by trying to … Continue reading Should I ask about salary during job interviews?

Lessons From a Father

Those who know me are well aware of my passion for my family business and the immeasurable respect I have for my father. With a deep rooted love for baseball in my family, it’s no surprise the quote that best illustrates my father is from the classic movie The Sandlot. “People say he’s less than a God, but more than a man. Like Hercules or something..”  I will start with some brief background information to help you understand why I value my father’s lessons so highly. History In 1969, my grandfather Art Sr. founded A.M. Yerecic Co. that was to … Continue reading Lessons From a Father

Specialized Teams Ensuring Success

By: Annie Beard Associate, ImPRessions Internal Account The ImPRessions College Book Store account is getting creative on getting work done. They have come up with a new, easy way to be highly productive in a small amount of time. Want in on their secret? They divide their account up into four separate groups that work on projects specific to their expertise. The four groups inside the CBS account are the design team, the writing team, the social media team, and the research team. They are all vital to the success of the account, and all work together in finishing projects. … Continue reading Specialized Teams Ensuring Success