The different Faces of Celebrity PR

From the subtle to the scandalous, each superstar and their publicity team decide how they want to be perceived in the public eye. And with today’s influx of new, innovative technology that allows us to have access to anyone’s life at our fingertips, celebs are more visible than ever. Here are a few of the most memorable Hollywood publicity moments from the past several years. Kanye West: the one-man PR show. West seems to precisely control every visible aspect of his and fiancée Kim Kardashian’s lives. From hiring a stylist to replace Kim’s entire closet (no small feat) with clothing that … Continue reading The different Faces of Celebrity PR

Miley Cyrus is a PR Genius

In terms of marketing herself, Miley Cryus is a living example of the “all press is good press” ideal, even when most is bad press. When you look around, there are not many supporters of Cyrus, however her name has not been out of the media since she put out her music video for “We Can’t Stop.” She is currently one of the most famous people in the music business, and that fame is certainly helping her out in her success. Many pop stars have gone through similar transitions but there is something unique about what Cyrus is doing. However, … Continue reading Miley Cyrus is a PR Genius

Promoting Outside the Box: Innovative PR Stunts

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts. Take Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different prom dress every day for 30 days. … Continue reading Promoting Outside the Box: Innovative PR Stunts

Take a Bite Out of…Your Picnic Table?

Do you love chocolate? And PR? Then Cadbury’s recent PR campaign featuring a REAL chocolate picnic table will be sure to satisfy your sweet tooth. The 60 kilogram chocolate picnic table made its appearance at Cotswold Wildlife Park in Oxfordshire, England to celebrate National Picnic Week that took place from June 17-23. The Cadbury bench was completely edible and supported a family of four. Who needs to pack a picnic when you can just eat the table? You might ask yourself how the table survived without melting in the hot, summer temperatures. It was actually covered in a glaze to … Continue reading Take a Bite Out of…Your Picnic Table?