Memes that (almost) every PR pro can relate to

By: Elise Mills, @itsELISElove With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field. 1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.” Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important. … Continue reading Memes that (almost) every PR pro can relate to

Memes that (almost) every PR pro can relate to

By: Elise Mills, @itsELISElove With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field. 1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.” Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important. … Continue reading Memes that (almost) every PR pro can relate to

PR Skills Make Everything Easier, Even Sorority Recruitment

By: Corina Rolko, @CRolko Working long hours and balancing multiple projects at the same time are just two of the obstacles one will face as a professional in the public relations industry.  In fact, any student who is studying public relations, and staying involved in related organizations on campus, can already attest to that.  Although it can be overwhelming at times, the skills and lessons you learn as a PR student or professional will benefit you outside of a professional or academic setting. Anyone who has participated in the sorority recruitment process, on either side, knows how overwhelming it can be.  … Continue reading PR Skills Make Everything Easier, Even Sorority Recruitment

There’s No ‘I’ in Team

By: Allison Evans, @Allison_Evans We all love that public relations can take us down many avenues, and that no two resumes are the same. However, no matter which workplace you choose, you will have to be a team player. I’ve had so many valuable experiences to teach me what that means, and how far you may need to go for the people we respect and care for. Team Client The internship I took on as a freshman taught me that clients value humility and service in their representatives. I advocated for people with developmental disabilities, in the form of marketing … Continue reading There’s No ‘I’ in Team

Resolve to Be Involved – 5 Resolutions to make 2015 Your Best PR Year

By: Sarah Rachul, @SarahMRachul I have always loved the new year. It’s a clean slate, a whole new year to accomplish everything you couldn’t in the previous year. Generally, our resolutions consist of new diet plans, new workouts, relationship changes or even attitude changes. But how many people make resolutions about their job? The following is a list of the top 5 resolutions every rising PR pro should make in 2015. Attend a Public Relations Conference There are so many amazing PR conferences that occur every year, and they are the perfect opportunity to learn from some of the best pros … Continue reading Resolve to Be Involved – 5 Resolutions to make 2015 Your Best PR Year

Tumblr: Less is more

By: Gabrielle Gamad, @gabbygamad   While procrastinating in the library, I discovered why one social media site is taking the field. Archive after archive, I began to see an abundance of things Tumblr did better than the more popular social media platforms. For starters, Tumblr hits the hard-to-reach demographic, teen to twenty-something year olds. According to the Business Insider, GlobalWebIndex’s survey reported that 34 million Internet users, globally, said that they contribute to, or use Tumblr on a monthly basis. Nearly half, 46%, of these users were between the ages of 16 and 24. Tumblr appeals to this age group by … Continue reading Tumblr: Less is more

Celebrity Scandals are Becoming too Much to Handle

By: Annie Beard, @annie_beard The days of endorsers standing by their celebrity through think and thin, scandal or no scandal, are no longer happening. Companies are now dropping celebrity endorsement deals quicker than ever. We have seen it everywhere, from Ray Rice, to Adrian Peterson to Bill Cosby, to name a few recent examples. An article from the “New York Times” says it best: “There is no “till death do us part” in marriages by endorsement, only “till you doth embarrass us.”” In 2009, when Tiger Woods was facing, and admitting to, claims of infidelity, Nike stood by Woods and even … Continue reading Celebrity Scandals are Becoming too Much to Handle

I’m in PR, and I approve this message

By: Devon Pine @LuckyNumbrDevon Driving down the street or watching a favorite TV show September through November fourth, political ads are almost impossible to avoid. We’re all fans of promotion, advertisements and public relations here right? So why have most people, even us marketing lovers, come to hate these political ads? While there are many similarities between campaigning and the typical brand marketing we’ve come to love, it’s the differences that drive the less-than-pleasant feeling we have towards them. Research is a good place to start when putting together a good public relations or ad campaign. Political campaigns are no … Continue reading I’m in PR, and I approve this message