Super Bowl XLVII: The Best and Worst of 2013

Briagenn Adams Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa. So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best … Continue reading Super Bowl XLVII: The Best and Worst of 2013