How to use your PR Skills outside of the office

By: Elise Mills, @itsELISElove The clock reads five, so you grab your coat, say goodbye to a couple of colleagues, and head out for the day. You were on fire today, everything you touched seemed to turn into Social Media gold. You knew you were good at what you do, you just never thought you would be this good. You wonder: If I’m this good inside the office, I wonder how good I can be outside… Instagram Your friend is complaining that no one ever likes her photo, and she asks for your help. Using your PR skills, you post her … Continue reading How to use your PR Skills outside of the office

Making Your Press Release Go the Extra Mile

Writing press releases are certainly not the most glamorous thing you’ll do as a PR professional, but they are essential. Whether you’re working for an agency, doing PR for a particular company or working for a non-profit, you’re destined to write a press release, or 10, or 50. A press release is an important step towards a successful public relations campaign. Follow these tips to make your press release stand out. 1.  Write a killer headline If you don’t have a catchy, appealing headline your press release probably won’t be read in today’s cluttered media space. Where should you look … Continue reading Making Your Press Release Go the Extra Mile