Organization Tips for the Modern PR Student

By Alexandra Corsi; @acorsi17

Let’s face it—PR students these days are busy people. Keeping track of our classes, extracurricular activities, and social calendars is a balancing act. Organization is essential in the public relations field. Though maintaining order is not something that comes naturally to everyone, thankfully there are many tools to help. Here are a few: Continue reading “Organization Tips for the Modern PR Student”

Caitlyn Jenner: A PeRfect transition

By: Erica Stonehill, @estonehill13 ** I will be referring to her as ‘Bruce’ and using the pronoun ‘he’ when speaking of events prior to June 1st and the public reveal of Caitlyn.  If you’re at all up-to-date on current events or pop culture, this name should be familiar to you. A brief summary for those of you living under a rock: Bruce Jenner, 1976 U.S. Olympic decathlon gold medalist, and Kardashian reality star, revealed that he identifies as a woman during an interview with Diane Sawyer in April of 2015. On Monday, Vanity Fair released the cover of their June issue: … Continue reading Caitlyn Jenner: A PeRfect transition

Going Green: How and Why Companies are Leading in Social Change

By Morgan Brenner, @morganbren “Reduce, Reuse, Recycle,” was the first environmental health lesson that most of us were taught in grade school. The environmental cause has expanded into far more since those days, with climate change and environmental social justice becoming a growing issue. Although many people look at this as a trend, sustainability in business is the way of the future. Many businesses make headlines for either innovative sustainability strategies, or for failing to do their environmental part. Chipotle’s Non-GMO Effort vs. McDonald’s Food Makeover In the news, recently, we have seen Chipotle take a stand against GMOs (Genetically … Continue reading Going Green: How and Why Companies are Leading in Social Change

My Favorite Things ImPRessions Has Taught Me

By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a one-man show. No one person can successfully create and implement a campaign, though some will try. Each associate brings a different set of strengths that will further the account, and everyone trying their best creates unbelievable results. Content is King And research is Queen. Just because you have a great headliner, or idea does not guarantee its success. You must have content to back up that … Continue reading My Favorite Things ImPRessions Has Taught Me

PaRtner’s Conference 2015

By: Jess Carnprobst, @jess_carnprobst This past Saturday, Melaina Lewis, Allison Evans, Kelsey Miller and I traveled to Columbus for this year’s PaRtner’s Conference at Capital University. After attending last year’s conference at Ohio State, I was excited to see what was in store. Capital welcomed us with some breakfast foods, juice and coffee, before starting the keynote speaker. Then at 9, we heard from Amanda DeCastro, who is currently working at Resource Ammirati and talked to us about the things we won’t learn in school. She told us to have an elevator speech, learn to speak in public, take big risks, … Continue reading PaRtner’s Conference 2015

Saving Sabra: Tips for Managing Crisis

By: Elizabeth Papas, @elizabethpapas_ I woke up Wednesday morning and checked every single social media platform, before actually making the commitment to leave my bed. While I scrolled through my Twitter feed, I came across a tweet that truly struck my inner foodie. The tweet read RECALL, and was accompanied by the label of my favorite hummus brand. On Wednesday, Sabra Hummus sent out a press release explaining the company’s recall of 30,000 cases of its classic style hummus. The recall was a result of listeria contamination in a random sampling of their product. As a regular consumer of Sabra’s products, I … Continue reading Saving Sabra: Tips for Managing Crisis

What Your Favorite ‘Parks & Recreation’ Character Says About Your PR Style

By: Lindsey Zimmerman, @lindseyzim716 This past February, fans of America’s favorite small-town government said goodbye to the characters and storylines that had become a modern television classic over the past seven seasons. Although we’ll never get to see the Parks & Rec crew embark on any new adventures, the messages of their stories extend far beyond the fictional city limits of Pawnee, Indiana. Due to the show’s workplace-centered plot, your favorite member of the Parks department could say a lot about your own personal work ethic, particularly in an industry like public relations. Leslie Knope  You get stuff done. You’re not … Continue reading What Your Favorite ‘Parks & Recreation’ Character Says About Your PR Style

The New Scope Periscope Brings to News

By: Erin Golden,@eringolden By now, everyone’s probably heard of the immediately popular, Twitter-created app, Periscope. Periscope allows people with a mobile device (and the app) to live-stream video content. The Meerkat app, which was released first and was heavily funded right before Periscope, has failed miserably after Periscope launched. Periscope’s usage and downloads have recently spiked and passed the downloads and the rankings of Meerkat. A large difference between the two apps is that Periscope saves the content on the app for 24 hours after the first live broadcast. We can use our phones to live-stream events straight to the … Continue reading The New Scope Periscope Brings to News