Do’s and Don’ts of Media Relations

By: Becca Zook @BeccaZook If you ask the average person whether they know the difference between Public Relations and Media Relations, chances are they don’t. However, if you ask any communications professional they will tell you that media relations cannot be used interchangeably with public relations. Public relations involves connecting and creating a relationship between various publics and your organization/business. This means managing communication between consumers, charities, investors, industries, as well as the media. Media relations is a specialized part of public relations, that focuses on getting as much positive coverage for your organization/business as possible. This involves creating a working … Continue reading Do’s and Don’ts of Media Relations

How to be Nice to Reporters

By: Kate Schroeder @kschroeds7 It’s not a secret that journalists and public relations professionals tend to have a rocky relationship. Historically, both sides have held some preconceived stereotypes. One side believes those pesky PR people are trying to manipulate the news story and hide the facts. On the other side, those righteous journalists are always seeking a dramatic headline. One is the cat and the other is the dog. Each party is always trying to have the upper hand. However, both need each other to be successful. Media relations is so important to a successful public relations firm – as … Continue reading How to be Nice to Reporters

Five steps to the perfect pitch

Whether it is an internal request or cold calling, pitching can be a nerve-wracking and difficult task. Basically, you have to convince someone to add something to their to-do list, or take out his or her wallets and donate to a cause. However, it has been done, and done successfully. Here are five steps to nail the perfect pitch: Do your research. Find ways to integrate your pitch into the person or company’s culture or lifestyle. Bringing up past connections is always helpful, along with a positive reminder of that experience. The ties that bring them closer to your pitch will … Continue reading Five steps to the perfect pitch

Selling Yourself: Pitching Yourself Instead of a Product

In any number of my journalism classes I’ve learned how to write press releases, media pitches, package audio and video and just about everything needed to sell an idea. What my classes didn’t quite prepare me for was how to sell myself. During the interview process for my current internship at a waste and recycling company, I was asked to prepare a five-minute presentation about what I could add to their communications team. My first thought was, “how do I do this without bragging?” However, I quickly realized bragging was exactly what I needed to do. Just like with any … Continue reading Selling Yourself: Pitching Yourself Instead of a Product