Making Your Press Release Go the Extra Mile

Writing press releases are certainly not the most glamorous thing you’ll do as a PR professional, but they are essential. Whether you’re working for an agency, doing PR for a particular company or working for a non-profit, you’re destined to write a press release, or 10, or 50. A press release is an important step towards a successful public relations campaign. Follow these tips to make your press release stand out. 1.  Write a killer headline If you don’t have a catchy, appealing headline your press release probably won’t be read in today’s cluttered media space. Where should you look … Continue reading Making Your Press Release Go the Extra Mile