By: Morgan Borer, @MorganBorer It’s 5 p.m. on a Sunday afternoon in Athens, Ohio. Court Street is chilly and barren. Some late-night partiers are are sulking in bed, while others have half-heartedly forced themselves up to finish homework at the library. In the midst of studying, they scroll through their Twitter feeds, extending the routine Sunday procrastination. “Did you miss us? We’ve got burritos today.” The tweet flashes across the screen from @ChipotleTweets. Ah, yes. Mouths watering in anticipation, the students leave the library and head over to Chipotle for dinner. Unsurprisingly, they are forced to wait in a long … Continue reading Another Reason to Admire Chipotle
By: Rosie Haren, @rosieharen Do you ever worry about being fully inclusive to all cultures during the holiday season? It’s a constant worry for most professionals. Businesses and restaurants have the difficult task of spreading holiday cheer, while being inclusive to all cultures and traditions. But, how do they do that? One option businesses use is to avoid directly advertising with Christmas representations in their ads, but using themes that remind people of winter. An example of this would be using music lyrics. The amount of Christmas ads seen, versus ads you see of other cultures, like the Jewish culture, are greatly … Continue reading Happy Holidays!
By: Devon Pine @LuckyNumbrDevon Driving down the street or watching a favorite TV show September through November fourth, political ads are almost impossible to avoid. We’re all fans of promotion, advertisements and public relations here right? So why have most people, even us marketing lovers, come to hate these political ads? While there are many similarities between campaigning and the typical brand marketing we’ve come to love, it’s the differences that drive the less-than-pleasant feeling we have towards them. Research is a good place to start when putting together a good public relations or ad campaign. Political campaigns are no … Continue reading I’m in PR, and I approve this message
What I Learned From My Experiential Marketing Internship By: Laine Carey @snakesona_laine I’ve been asked a lot recently, “What did you do this summer?” I say, “Well, I was a giant cookie.” Ummm it’s hard to explain. Just look: But honestly, I did a lot more than just prance around in a cookie suit. I drove the Cookie Cruiser, too! Needless to say, my internship was incredibly fun. But in all seriousness, I learned so much. Along with 4 other girls, I travelled all over Pennsylvania, West Virginia, and Ohio on behalf of Eat’n Park Hospitality Group. We were Eat’n … Continue reading Summer Reflection Series: Laine Carey
As Scripps kids, it’s a lifelong dream to see your campaign, writing or creative idea in the spotlight. But, not every job creates legendary campaigns for nationally renowned consumer brands. At Yerecic Label, I work with two aspects of business not typically focused on in the PR world, business-to-business (B2B) and small business. As a B2B company, instead of communicating to the masses, we work to sell a product to businesses that provide to the final consumer. It’s no surprise that you rarely hear about B2B companies because their target audiences are the national brands, not the consumers. Also, small … Continue reading B2B: A Different Type of PR Atmosphere
Briagenn Adams Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa. So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best … Continue reading Super Bowl XLVII: The Best and Worst of 2013
By: Ashleigh Mavros Just because you didn’t land your dream internship or you wanted to work to save money this summer doesn’t mean you can’t return in the fall with a better insight into the PR world. This is your golden opportunity to get ahead with some simple tasks that you haven’t had the time for or quite frankly haven’t crossed your mind. Stay on top of your game and make the following your list of to-do’s before your summer vacation is over. Connect. Now is the time to pull out the stack of business cards and a list of … Continue reading 5 Tips for Staying Connected and Updated this Summer
By: Ali Fortney Associate, ImPRessions Internal Account The term “public relations” encompasses a wide array of topics and techniques. Many factors influence whether or not a company is properly using PR to its advantage. Design can make or break a business’ public relations agenda. While many companies are increasingly using social media such as Twitter and Facebook to connect with customers, they must remember basic PR techniques that will never get old. For example, the magazine advertisement. Many companies promote their brand through advertisements in large magazines such as People, Vogue, Time or Rolling Stone. Businesses must keep in … Continue reading ImPRess clients and customers through design
By: Annie Beard Associate, ImPRessions Account Apple is one of the most successful businesses to ever exist, and Steve Jobs was one of the most successful businessmen to ever live. What is one of the largest reasons for this success? Jobs’ insight on PR and marketing. Steve Jobs did things his own way for the majority of his career, and it obviously worked out fairly well. He knew how to persuade people by telling his customers why they need his product and how much easier their lives would be with it. People loved Apple and couldn’t get enough of what … Continue reading How Steve Jobs changed the PR and Marketing World
By: Kate Willse Account Executive, Student Senate Who knew the information technology (IT) world was a hotspot for marketing and public relations work? I definitely did not, until I received an offer to work as a public relations intern at an IT consulting firm in Cleveland, Ohio this summer. I figured I could give it a shot. It was near my hometown, and offered some great benefits. Little did I know I would become fully immersed in the IT world and proficient in a tech language that I never knew existed…and I was the girl who took my computer to … Continue reading IT Needs Me?