Twitter Lessons from the A-List

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure. By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community? Here’s some … Continue reading Twitter Lessons from the A-List

How Shattering my iPhone Screen Taught me About PR

It finally happened. Just a few weeks ago I was walking around without a care in the word. I was texting, taking pictures, checking my Twitter feed, acting like my iPhone 5 was an indestructible commodity. But then, with one small slip of the fingers and one little shatter of glass, my entire world changed. Not to be dramatic, but shattering my nearly new iPhone 5 is definitely on the “Top 10 Bad Things That Happened To Me In 2013” list. My iPhone was my baby; the one special thing that I went to sleep with every night, and woke … Continue reading How Shattering my iPhone Screen Taught me About PR

Lessons From a Father

Those who know me are well aware of my passion for my family business and the immeasurable respect I have for my father. With a deep rooted love for baseball in my family, it’s no surprise the quote that best illustrates my father is from the classic movie The Sandlot. “People say he’s less than a God, but more than a man. Like Hercules or something..”  I will start with some brief background information to help you understand why I value my father’s lessons so highly. History In 1969, my grandfather Art Sr. founded A.M. Yerecic Co. that was to … Continue reading Lessons From a Father