My Favorite Things ImPRessions Has Taught Me

By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a one-man show. No one person can successfully create and implement a campaign, though some will try. Each associate brings a different set of strengths that will further the account, and everyone trying their best creates unbelievable results. Content is King And research is Queen. Just because you have a great headliner, or idea does not guarantee its success. You must have content to back up that … Continue reading My Favorite Things ImPRessions Has Taught Me

Find Your Focus: How to Narrow that Over Involvement

By: Sam Miller, @keepcalmsam14 I’m sure we all remember our first weekend on campus. After a riveting speech from President McDavis, your entire class marches up Richland Avenue to College Gate, and here you truly become a bobcat. Another event that everyone undoubtedly remembers is the involvement fair. Hundreds of organizations, and thousands of students, crammed onto College Green, each of them trying to find the place they want to get involved. If you’re like me, then you probably signed up for at least 10 clubs, but you only became a member of about half of them. Fast forward to the … Continue reading Find Your Focus: How to Narrow that Over Involvement

Who in the World is Sarah Rachul?

By: Austin Ambrose and Sarah Rachul, @tex_ambrose and @SarahMRachul Sarah Rachul, current Junior Assistant Director and rising Executive Director of our PR firm ImPRessions. Outside of the professional realm, how much does anyone know about Rachul? Well, here’s an opportunity to get to know the woman in charge. We’re breaking down the barrier. Maybe you’ll have more in common than being in ImPRessions. Where are you originally from and where did you go to high school? I’m originally from Westlake, Ohio which is just outside of Cleveland. I was actually homeschooled through high school because I was a competitive golfer and traveled … Continue reading Who in the World is Sarah Rachul?

The newest place on the block: West Side Wingery

By: Ashley Ince, @ashley1nce From the owners of Fluff Bakery on Court Street, one of ImPRessions’ lovely clients, a new, local Athens restaurant is already becoming a big hit. Opening only a few weeks ago, West Side Wingery is a place to check out. Not only does West Side Wingery have great wings, but they have killer tacos, burritos, and sandwiches. Here are three reasons why you should go: 1. Different than most wing restaurants West Side Wingery is located on 9 N. Shafer Street. Its affordable and stylish, with its graffiti walls and decorated signs. You can expect a diverse … Continue reading The newest place on the block: West Side Wingery

Do as I say, not as I do – senior advice on my freshman mistakes

By: Logan Trautman, @logantrautman It could be the fact that the final semester of my final year at OHIO is quickly coming to a close, but recently I’ve been reflecting back on the last four years. As I try to plan my post-grad life, when I’m not hyperventilating, I catch myself thinking what I would have done differently in the years leading up to these final months to better prepare myself for what lies ahead. Internships are not for upperclassmen only I have held three internships since being in college; all three took place within my junior and senior years. … Continue reading Do as I say, not as I do – senior advice on my freshman mistakes

Introducing the Administration: Senior Director Kerry Tuttle

Have you ever wondered, “Who are these people that send me emails from the OUImPRession’s Gmail?” Well, here’s a chance for you to get to know those names, and not just what their position is in the firm! Kerry Tuttle is the first of the administration to offer herself as tribute. See what she is all about, you may realize you both never left seventh grade (in your music taste). 1. Where are you from?  I’m from Macedonia, a suburb 25 minutes south of Cleveland. I went to Nordonia High School and graduated in 2011​.   2. Why did you choose … Continue reading Introducing the Administration: Senior Director Kerry Tuttle

For all the Incoming Scripps Kids

By: Kelly Hayes @kmshayes It’s almost here: the day when you finally walk through College Green and are officially a Bobcat. We are one giant happy family, with a few mishaps here and there. However, for all of you freshman new to the Scripps school, you made the right choice. Welcome to the happiest place on earth. As a senior entering my last semester at Ohio University, I can only enter it with bittersweet feelings. This summer I spent my time interning at Ogilvy & Mather in Chicago, ready to enter the adult world… boy will I miss Scripps. What to … Continue reading For all the Incoming Scripps Kids

Facebook Metrics for New PRos

By: Melaina Lewis @melaina_lewis While Facebook seems to be a dwindling marketing platform the ever-important question is why metrics matter. The answer, regarding any social media, is metric means everything. It’s a way to calculate return-on-investment, impressions, reach, frequency and clicks, all of the metrics mentioned before matter more than clicks. The value in Facebook metrics remains with impressions, reach and frequency. Facebook Head of Measurement and Insights Brad Smallwood says, “Specifically, 99 percent of sales came from users who saw an ad, but did not interact with it.” Smallwood also said campaigns that optimized ads for reach were 70 … Continue reading Facebook Metrics for New PRos

Successful Scrippsters

By: Sydney Gardner @sydneygardner E.W. Scripps is more than a person or a school – it’s a state of mind. Students have studied at Ohio University’s Journalism school for decades, but it isn’t what they did in their four (or five) years at Ohio University that sets them apart. It’s what they did when they graduate that truly shows why Scripps is a name that carries prestige. I wanted to take a moment to highlight some recent and not so recent grads of Scripps that have found success beyond the bricks of Athens. As a proud member of the Scripps’ … Continue reading Successful Scrippsters

#ImPRessThePros Twitter Chat Recap

Last night we had our first #ImPRessTheProsTwitter chat hosted by former CEO, Devin Hughes and his adorable puppy Winston. The chat consisted of five questions, all relating to jobs/internships (with a small debate on Coke vs. Pepsi). There was a total of 39 contributors, including Scripps PRSSA Professional Advisor Zach Wright, Former CEO Heather Bartman and students from other firms. Overall, the twitter chat was a success! So check out favorite tweets and the stats from last night’s #ImPRessThePros chat.           Continue reading #ImPRessThePros Twitter Chat Recap