Staying Fit on a Tight Schedule

By: Kelsey Miller, @kelseymiller300 My junior year was the end of my nearly perfect workout schedule and decent diet. Class, appointments, homework, meetings, events, networking, mixers AND keeping up with a social life?? After two and a half years, I finally broke down. My motivation was lost among my appointments, as well as my self-confidence, and I wasn’t sure how to get it back. I re-evaluated what I did this year and took action.  I hired an online trainer and hit the ground running. Here are a few tips I learned from my trainer, and over the years, of how to … Continue reading Staying Fit on a Tight Schedule

My Favorite Things ImPRessions Has Taught Me

By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a one-man show. No one person can successfully create and implement a campaign, though some will try. Each associate brings a different set of strengths that will further the account, and everyone trying their best creates unbelievable results. Content is King And research is Queen. Just because you have a great headliner, or idea does not guarantee its success. You must have content to back up that … Continue reading My Favorite Things ImPRessions Has Taught Me

5 Social Media Tips to Begin 2015

By: Austin Ambrose, @tex_ambrose7 Starting a new year allows for the chance to start fresh, and there is no reason this shouldn’t apply to your social media life too. Now is a perfect time to rethink your media strategy, and make some changes for the year ahead. With a little time and effort, you can have a completely revamped and improved plan for 2015. Evan Lepage, a blogger for Hootsuite, discussed five tips for social media renovations. Taking from Lepage’s discussion, I’ll add some personal experiences of my own to bring the discussion closer to home. 1. Declutter and Drop the … Continue reading 5 Social Media Tips to Begin 2015

Summer Reflection Series: Megan Newton

By: Megan Newton @_megannewton Just Keep Swimming: Lessons learned as an aquarium PR intern It was a surprising summer full of unexpected opportunities. It all began in late April when I accepted an internship with the Greater Cleveland Aquarium. I know what you’re thinking: why on earth would you want to work for fish? I thought the same thing at first. I struggled to find an internship in Cleveland, and pretty much just took the aquarium internship because I was tired of searching. At the time, I had no idea of the unexpected under the sea adventure I was about … Continue reading Summer Reflection Series: Megan Newton

Summer Reflection Series: Erin Golden

By: Erin Golden @erinngolden This summer, I had the pleasure of interning at MediaSource in Columbus, Ohio. I was one of two Media Relations interns that received credit for a 10-week internship – and I truly believe that an internship experience is a must-do for anyone wanting to work in this fast-paced field. When you complete an internship, the usual thought process then leads to: what exactly did I learn? So here are a few things I learned about the world of media relations. I don’t want to work solely in media relations. I think this part is extremely necessary … Continue reading Summer Reflection Series: Erin Golden

National PRSSA Recognition

Over the last month, PRSSA National has recognized ImPRessions for reaching 200 members and creating a social media plan. Those recognitions are important not only because they received national attention, but also because they signify the accomplishments of our goals and of ImPRessions’ growth over the years. The success of ImPRessions is not the work of a few; it the teamwork of many. First, the foundation and support of the E.W. Scripps School of Journalism has provided our firm with the guidance to reach for excellence. Without currently and previously driven ImPRessions and PRSSA executives and members, these accomplishments would have … Continue reading National PRSSA Recognition

New school year brings a new slogan, clients, leaders and goals

By Nicole Bersani CEO, ImPRessions Posting for the first time as the CEO of ImPRessions, I have a “tall” order to fill. Devin Hughes, Janelle Huelsman and Courtney Cooper — the past three CEOs — must be around 5’7″. I’m 5’4″. However, it’s not as much about the height of course as it is about their accomplishments as CEOs. Looking back at the firm’s successes when they were CEO, I have set new heights. Last year alone, there were a lot of accomplishments in the 2010-2011 school year: an increase in clients and members, a PRSSA National Affiliation student-run firm … Continue reading New school year brings a new slogan, clients, leaders and goals