The Need for Special Events

By: Abby Miller, @abbby_e When people think of public relations, the usual skill and strategies like social media management and crisis management come to mind. One aspect of public relations that can be of key importance, however, is special event planning. Special event planning is when a company puts on a wide variety of events that promote their business. A special event could be anything from a grand opening, to an anniversary celebration, to a community fair. Hosting a successful event can do wonders for your brand’s image, and hopefully position that brand in your consumers’ minds. For just this reason, … Continue reading The Need for Special Events

AVW Week: Planning for Perfection

As the anticipation of AVW Week approached, the ImPRessions AVW Productions account was hard at work, planning for perfection. AVW Week is happening this week and will continue through Sunday. As the Account Executive, I worked closely with Elyse Freeman, the Assistant Account Executive, and Thomas Sinard, the Marketing Manager of AVW. Our wonderful and hard-working associates are Alex Davies, Angela Keane, Brooke Robinson, Carolyn Nachman, Erica Stonehill, Jill Kata, Kat Safreed, Megan Valentine, Rachel Fleig and Rachel Shehy. The week of events has included the release of the new AVW website on Monday, commercial releases on Tuesday and producer … Continue reading AVW Week: Planning for Perfection

Promoting Outside the Box: Innovative PR Stunts

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts. Take Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different Tiza.com prom dress every day for 30 days. … Continue reading Promoting Outside the Box: Innovative PR Stunts

AMplified Communication Founded From NYC Inspiration

While being alone in different environments for all of 2013, I’ve gained a great sense of confidence and growth within myself. I’ve always known I wanted to some day own my own PR firm or agency, collaborating with clients who needed my expertise. I’ve always been aware of my appreciation for the arts, expression and our rising media culture. As time progressed, I noticed more and more of my friends and peers expressing themselves through their creative art outlet. Whether it’s music, fashion or creating a fresh, new product with a brand, the people I’m surrounded by are some of … Continue reading AMplified Communication Founded From NYC Inspiration

PR, Music and Culture Merge with AMplified Communication

About:  AMplified Communication is a full service public relations, media and event planning organization. Our mission is to connect and expose student brands at Ohio University and throughout Ohio in the industries of art, entertainment, entrepreneurism and lifestyle. We want our clients to gain full potential of their brand’s exposure and positive recall right now and in the future. Uniquely, AMplified will integrate media platforms in campaign and branding strategies. All clients will be college-aged students, looking to create and build their personal brand. Helping these students effectively reach their goals will be their colleagues who are looking for experience … Continue reading PR, Music and Culture Merge with AMplified Communication

A Night of #SwingsNWings with the Copperheads

Wednesday night the Copperheads ImPRessions account held their first event of the semester. The Swings ‘N Wings World Series Watch Party, held at Buffalo Wild Wings, was a real hit. Attendees watched the Boston Red Sox and the St. Louis Cardinals battle it out in the first game of the 2013 World Series while snacking on delicious wings and other appetizers. Raffles were called between every inning as well, where Copperheads shirts, hats and bobble heads were up for grabs. Insomnia Cookies also graciously donated prizes to the event including gift cards, pens, magnets and hats. Homer, the snake wrangling … Continue reading A Night of #SwingsNWings with the Copperheads

5 Tips for Creating an Event

By: Morgan Blank Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered.  1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.    2. Another tip that will help create a lasting impression is to pick a theme and keep … Continue reading 5 Tips for Creating an Event