Music Monday: Marketing in the Music Industry Today

By: Will Gibbs @w_gibbs It’s no secret that the music industry is changing. Album sales are down and streaming services have become high priorities for many in the industry. However, musicians still have to market their new projects and there is several ways artists get their name out in hopes of boosting sales. Drunk in love with Queen Bey Last December, Beyoncé dropped her self-titled album with no previous promotion or announcement. It sold over 600,000 copies in three days. Now, it is important to consider the fact that Beyoncé is Beyoncé, and not just anyone can release an album out … Continue reading Music Monday: Marketing in the Music Industry Today

AVW reaches out to students through social media

By Clare Lanning                                                                                                                                                                        Associate, AVW Productions account Upon starting spring quarter, our goal for AVW Productions was to continue generating ways to extend their network using social media. Since Greek Week is one of the most anticipated weeks of the year for Greek life on campus, with around 10 percent of the student body participating, our ImPRessions team thought that there would be no better event to cover to bring more publicity and awareness to AVW, particularly Ohio Sports Zone (OSZ). Eager and excited to participate in the annual Greek activities, we began to brainstorm how OSZ could be incorporated … Continue reading AVW reaches out to students through social media

The Performing Arts Series welcomes Avenue Q

By Rebecca White                                                                                                                                                                              Account executive, ImPRessions account The Performing Arts Series account hosted a night of food, drinks, posters, face cut-outs and fun Saturday, March 12. The Avenue Q themed party was held at The Pigskin Sports Bar & Grill to help promote the upcoming show.  The musical will show Tuesday, April 12 at the Templeton-Blackburn Alumni Memorial Auditorium. The Performing Arts Series account aimed to raise awareness and excitement about Avenue Q coming to Ohio University for the second year in a row. “Our overall goal is simple: attract students to the Performing Arts Series, especially the Avenue Q … Continue reading The Performing Arts Series welcomes Avenue Q

A Valentine Victory

By Myranda Owca                                                                                                                                                                            Associate, ImPRessions account The AVW Productions Valentine Variety show was a hit. The event featured stand-up comedy from the company’s comedy shows, Fridays Live and Baby Mountain. The event also featured numerous performances and bands such as, Eudora Pelerson, Daniel Ahrens, Zachary Coleman, Jake Loew, Dan Baker and The Trap Kings. The Valentine Variety Show took place in The Front Room in Baker Center Wednesday, Feb. 9 at seven … Continue reading A Valentine Victory

ImPRessions contributes to successful Ben Folds concert

By Lexi Messenger                                                                                                                                                                        Associate, ImPRessions Account   Ohio University has an impressive lineup of entertainment to keep the year exciting. This provides the Ohio University Performing Arts Series account members with plenty of public relations work to keep them busy. Their latest task focused on the promotion of Ben Folds who came to perform on Jan. 26.  The account got word out about the concert through various techniques.  The account gave a press release to the Associate Director of Campus Events and a pre-show blog was posted.  They … Continue reading ImPRessions contributes to successful Ben Folds concert

Performing Arts Series campaigns with contest, cupcakes and more

By Amy Worrell                                                                                                                                     Associate, ImPRessions Account This past Wednesday, Ohio University was lucky enough to host TV personality and news correspondent, Mo Rocca. The Templeton-Blackburn Memorial Auditorium was filled with anxious members of the Athens community.  However, the outstanding turnout for this presentation would not have been possible without the hard work of the Performing Arts account of ImPRessions. This account has been working nonstop to publicize this very special speaker.  Mo Rocca is most notable for his work on television shows “Wait Wait… Don’t Tell Me”, “The Daily … Continue reading Performing Arts Series campaigns with contest, cupcakes and more

ImPRessions aims to raise awareness for student-produced network

By Becca Reif                                                                                                                                                                                   Associate, ImPRessions Account In keeping their commitment to entertainment PR, ImPRessions has made AVW Productions the newest addition to their client list. In an attempt to boost awareness and attention for the 14 different student-produced television shows that AVW offers, ImPRessions is planning to use surveys, events, and social media to promote their client. “AVW is receiving constant competition from the local WOUB television network, which has an advantage not only in viewers, but in funding as well,” said Sarah Rucker, marketing manager for AVW, during her first meeting with ImPRessions. Of the 14 shows that AVW … Continue reading ImPRessions aims to raise awareness for student-produced network

ImPRessions’ newest client strikes a new chord

By Ashley Showen VP, Operations ImPRessions is pleased to announce the addition of a new client for the 2010-2011 school year, hip-hop/rap artist Kellee Maize. Maize, whose passion is to help people share the power of music, has recorded two albums to date and is the number one downloaded artist on Some of her most popular songs include: “Age of Feminine” and “Yesterday” from her debut album, and “Godette” from her newest album, “Aligned Archetype.” She has made a huge splash in the blogosphere and continues to gain notoriety across the Web. When she is not performing, she’s managing … Continue reading ImPRessions’ newest client strikes a new chord