Avoiding Social Media Crises

Social media: we love it. It’s the first thing we see in the morning and the last thing we see before bed. We can’t be away from it for more than two hours, and that’s even pushing it. As much as we love social media and want to believe it will never turn its back on us, it is possible that it could happen if we aren’t careful. It could turn into our own worst enemy. We are always representing a brand in some way, shape or form. Whether that brand is a company, a team, or ourselves, what we … Continue reading Avoiding Social Media Crises

Promoting Outside the Box: Innovative PR Stunts

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts. Take Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different Tiza.com prom dress every day for 30 days. … Continue reading Promoting Outside the Box: Innovative PR Stunts

Finding Your PR Bliss

Take a look around you… do you notice that public relations surrounds you? It’s the logo on your shirt, the signs on the subway you ride, the shampoo that you use, the news that you read, the cereal you have eaten since you were five… and the list goes on. PR is everywhere, everything we know and see is communicating in some way. The fact that PR is everywhere is great! It means that as public relations professionals we can work in any industry or with clients that specialize in things we have a passion for, whether it’s food, travel, … Continue reading Finding Your PR Bliss