Summer Reflection Series: Logan Trautman

By: Logan Trautman @logantrautman An internship is not only supposed to help you gain knowledge and experience, but guide you to figure out what the heck it is that you are meant to do after graduation. This is a somewhat terrifying thought considering there are so many available opportunities, but you are left to choose only one. So as spring semester rolled around last school year, and the internship hunt was in full swing, I found myself not only asking the typical questions of each opportunity – Is this paid? How many hours will I work? Will I be retrieving … Continue reading Summer Reflection Series: Logan Trautman

Summer Reflection Series: Jess Carnprobst

By: Jess Carnprobst @jess_carnprobst This summer, I spent my time in Pittsburgh interning at WordWrite Communications, a boutique public relations agency. Coming into the internship, I knew I would become certified in inbound marketing through HubSpot and I figured I would gain writing, event planning and social media experience as well as further insight into agency life. What I didn’t expect was a summer so amazing that I actually teared up as I left the office for the last time. My entire summer was so great that I don’t even know where to begin. Most importantly, I found a family … Continue reading Summer Reflection Series: Jess Carnprobst

4 Ways to Make Instagram Meaningful for Your Brand

Instagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process. People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap … Continue reading 4 Ways to Make Instagram Meaningful for Your Brand