PR and Content Marketing – How Both Make a Splash

By: Gentry Bennett @Gen__AndTonic The communications umbrella is wide and contains many fields. Under public relations, content marketing is one of many tools that can be an asset for a communications professional. Content marketing has become a hot button word in the field of public relations. But how exactly can a PR pro utilize content marketing? Content marketing is defined by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action,” which should sound familiar to … Continue reading PR and Content Marketing – How Both Make a Splash

Philanthropy Spotlight: My Sister’s Place

By: Allison O’Brien, Account Associate, College Book Store This year, College Book Store will be celebrating its 5th annual MomsWeekend philanthropic event by donating 20% of Moms Weekend t-shirt sales to My Sister’s Place. During Moms Weekend April 5-7 OhioUniversity Moms can pick up a green or purple shirt to support MySister’s Place. My Sister’s Place has been providing for women and children abusevictims since 1977. They provide outreach counseling for the womenand children as well as providing a court advocate to handle legalmatters. The shelter features a 24-hour crisis hotline that anyonecan call to seek guidance and advice. My … Continue reading Philanthropy Spotlight: My Sister’s Place

5 Tips for Creating an Event

By: Morgan Blank Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered.  1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.    2. Another tip that will help create a lasting impression is to pick a theme and keep … Continue reading 5 Tips for Creating an Event

Tips for the Career Fair

By: Whitney Hatano  If the warm weather and sunshine hasn’t been enough of a clue that spring is among us, then maybe the Spring Career & Internship Fair will be. The fair will be held on Tuesday, February 19, 2013 from 10:00am-3:00pm in Baker Ballroom. Most college students attend at least one career fair in their years at school. At first the concept of a career fair may seem extremely nerve racking and stressful but in the end it is a worthwhile experience. Try not to fret too much; here are a few tips for success at this year’s career … Continue reading Tips for the Career Fair