Cleveland Cavaliers rebrand for 2014-15 season

By: Allison Zullo @allisonzullo If you follow sports at all, or are from Cleveland, you may have heard about a certain NBA superstar deciding to bring his talents back to Northeast Ohio. Yes LeBron James, four-time NBA MVP and the Cavs’ all-time leading scorer, is back in Cleveland, and brought a new branding strategy for the Cavaliers with him,.. among other things (hi, Kevin Love). LeBron Returns Immediately after James announced his return via a letter published on SI.com on July 11, the Cavs began the process of rebranding with owner Dan Gilbert’s business mantra in mind, “numbers and money … Continue reading Cleveland Cavaliers rebrand for 2014-15 season

Summer Spotlight: Kathleen Marincic

By: Kathleen Marincic @KathMarincic As all summers seem to go, this summer flew by. It feels like just weeks ago, my parents were down in Athens helping me pack up my old house to move it all into my new apartment and I had close to 4 months of freedom in front of me. With the exception of it going too fast, this summer was by far one of the best! After being bedridden for almost a week straight after a slow and painful wisdom teeth removal process, I was on the go with family, friends, work and other summer … Continue reading Summer Spotlight: Kathleen Marincic

An Entertaining Entertainment Internship

Receiving the opportunity to work at an entertainment agency this summer has opened my eyes to the entertainment industry and I am now a dedicated fan of the Kardashians (I still don’t know if I am proud of this or not). I am interning in Cleveland with the Talent Group and their office is located right outside the city, and by right outside I mean I could walk four blocks and be in the heart of Cleveland. It’s odd that I decided to take this internship because I have never had an interest in the entertainment industry. I’m not the … Continue reading An Entertaining Entertainment Internship