Cleveland Cavaliers rebrand for 2014-15 season

By: Allison Zullo @allisonzullo If you follow sports at all, or are from Cleveland, you may have heard about a certain NBA superstar deciding to bring his talents back to Northeast Ohio. Yes LeBron James, four-time NBA MVP and the Cavs’ all-time leading scorer, is back in Cleveland, and brought a new branding strategy for the Cavaliers with him,.. among other things (hi, Kevin Love). LeBron Returns Immediately after James announced his return via a letter published on on July 11, the Cavs began the process of rebranding with owner Dan Gilbert’s business mantra in mind, “numbers and money … Continue reading Cleveland Cavaliers rebrand for 2014-15 season

The different Faces of Celebrity PR

From the subtle to the scandalous, each superstar and their publicity team decide how they want to be perceived in the public eye. And with today’s influx of new, innovative technology that allows us to have access to anyone’s life at our fingertips, celebs are more visible than ever. Here are a few of the most memorable Hollywood publicity moments from the past several years. Kanye West: the one-man PR show. West seems to precisely control every visible aspect of his and fiancée Kim Kardashian’s lives. From hiring a stylist to replace Kim’s entire closet (no small feat) with clothing that … Continue reading The different Faces of Celebrity PR

Twitter Lessons from the A-List

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure. By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community? Here’s some … Continue reading Twitter Lessons from the A-List

Recent Challenges in Social Media Ethics

Current trends in social media are both exciting and potentially scary. The amount of change is unprecedented, and the future of social media is a giant question mark waiting for our ideas to shape and transform it. Social media is centered around real people being themselves and expressing their ideas in a honest and open dialogue. It’s about connection. It’s about being social. It’s about opening the doors to a global community. However, there are threats that many users may not even be aware of. Astroturfing. Before reading this article I had no idea what ‘astroturfing‘ was, let alone how … Continue reading Recent Challenges in Social Media Ethics