By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a one-man show. No one person can successfully create and implement a campaign, though some will try. Each associate brings a different set of strengths that will further the account, and everyone trying their best creates unbelievable results. Content is King And research is Queen. Just because you have a great headliner, or idea does not guarantee its success. You must have content to back up that … Continue reading My Favorite Things ImPRessions Has Taught Me
By: Jess Carnprobst, @jess_carnprobst This past Saturday, Melaina Lewis, Allison Evans, Kelsey Miller and I traveled to Columbus for this year’s PaRtner’s Conference at Capital University. After attending last year’s conference at Ohio State, I was excited to see what was in store. Capital welcomed us with some breakfast foods, juice and coffee, before starting the keynote speaker. Then at 9, we heard from Amanda DeCastro, who is currently working at Resource Ammirati and talked to us about the things we won’t learn in school. She told us to have an elevator speech, learn to speak in public, take big risks, … Continue reading PaRtner’s Conference 2015
ImPRessions Cardinal Health Account Implements HallOUween Campaign Bongs, lines and cans – all common forms of drug distribution that college students are familiar with. But what about small orange bottles? You know the kind; they may sit in your parents’ medicine cabinet and can easily be picked up at any local pharmacy. Most people don’t realize that legal prescription drugs can be just as dangerous as illegal narcotics. This is the issue that the ImPRessions Cardinal Health account deals with here on campus. We inform the student population on the dangers of abusing prescription drugs. A few weeks before Halloween, … Continue reading Candy or Pills – Can You Tell the Difference?
Writing press releases are certainly not the most glamorous thing you’ll do as a PR professional, but they are essential. Whether you’re working for an agency, doing PR for a particular company or working for a non-profit, you’re destined to write a press release, or 10, or 50. A press release is an important step towards a successful public relations campaign. Follow these tips to make your press release stand out. 1. Write a killer headline If you don’t have a catchy, appealing headline your press release probably won’t be read in today’s cluttered media space. Where should you look … Continue reading Making Your Press Release Go the Extra Mile
I’ve done PR for a nonprofit for the past two years and in my opinion, the main difference between a nonprofit campaign and a brand campaign is that you aren’t selling a product. In the nonprofit world, the main goal of a campaign is to help fulfill the mission. When you are creating a campaign for a brand you are focusing on selling that product or products, while representing the company’s message. You would focus on outreach, social media, brand awareness, product awareness, media coverage and customer satisfaction. With a nonprofit campaign your main focuses are community outreach, social media, … Continue reading Inside a Nonprofit Campaign
Do you love chocolate? And PR? Then Cadbury’s recent PR campaign featuring a REAL chocolate picnic table will be sure to satisfy your sweet tooth. The 60 kilogram chocolate picnic table made its appearance at Cotswold Wildlife Park in Oxfordshire, England to celebrate National Picnic Week that took place from June 17-23. The Cadbury bench was completely edible and supported a family of four. Who needs to pack a picnic when you can just eat the table? You might ask yourself how the table survived without melting in the hot, summer temperatures. It was actually covered in a glaze to … Continue reading Take a Bite Out of…Your Picnic Table?