Cardinal Health finishes up a successful year

By Jenny Chufar Associate, ImPRessions account                     Over the course of this past school year, Grace Naugle and Jackie Bavaro worked hard with their team members promoting their ImPRessions client Cardinal Health.  One big project the team took on was the Generation Rx campaign, which promotes prescription drug abuse prevention. Bavaro said the biggest challenge the team faced was the time constraints.  During fall quarter the team did a lot of brainstorming while prepping the ground for the basis of their campaign.  The Generation Rx campaign, which they titled, “Dose of … Continue reading Cardinal Health finishes up a successful year

AVW reaches out to students through social media

By Clare Lanning                                                                                                                                                                        Associate, AVW Productions account Upon starting spring quarter, our goal for AVW Productions was to continue generating ways to extend their network using social media. Since Greek Week is one of the most anticipated weeks of the year for Greek life on campus, with around 10 percent of the student body participating, our ImPRessions team thought that there would be no better event to cover to bring more publicity and awareness to AVW, particularly Ohio Sports Zone (OSZ). Eager and excited to participate in the annual Greek activities, we began to brainstorm how OSZ could be incorporated … Continue reading AVW reaches out to students through social media

Bob Evans account brings awareness throughout Ohio and beyond

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account The Bob Evans account was entrusted with several responsibilities throughout the 2010 – 2011 school year. Fall quarter, the account was given their first task from the Bob Evans in Pickerington, OH. “One of the major responsibilities we had was the very first thing we did fall quarter, when we created a competitive response plan to increase sales in Pickerington, OH because there were IHOP’s being built in the area,” said Rachel Csaszar,  account executive of the Bob Evans account. IHOP is one of Bob Evans competitors. Csaszar and the account created a well … Continue reading Bob Evans account brings awareness throughout Ohio and beyond

ImPRessions invites community to “ButtOut”

By Sydney Cologie                                                                                                                                                                       Associate, ImPRessions account A Salsa dancing themed event was held by ImPRessions’ ButtOut Ohio account at The Pigskin Sports Bar and Grill last Wednesday, April 27 from 8 p.m to 11 p.m. The goals for the event were just one piece of the puzzle to their larger campaign goals. The ImPRessions account aims to make ButtOut Ohio a widely known program and inform students of the resource. “Our goal is to make ButtOut Ohio known on campus.  It is a state-wide campaign, but if we can at least get it known here that would be a good … Continue reading ImPRessions invites community to “ButtOut”

College Book Store account anticipates Mom’s Weekend success

Carly Damman                                                                                                                                                                                    Associate, ImPRessions account As Mom’s Weekend quickly approaches, the College Book Store account wraps up last minute preparations for the event. From handing out fliers to designing graphics for this year’s Mom’s Weekend t-shirt, the College Book Store account hopes for another successful event. The account was successful in the past but co-account executive, Alexis Sweet hopes to be even more successful this year saying, “We’re really excited about this [weekend] and hope it will bring in more money than last year, especially since Mom’s Weekend is traditionally one of the biggest events, and we have really been … Continue reading College Book Store account anticipates Mom’s Weekend success

Alden Open invites Athens community to explore and enjoy

By Myranda Owca                                                                                                                                                                     Associate, ImPRessions account Last Friday Alden Library held the first annual Alden Open Mini Golf Tournament. Alden’s third through sixth floors were filled with parents, kids and Ohio University students having fun while putt-putting through the eighteen holes from 6:00 p.m. to 10:00 p.m. “Our main goal for the event was to raise awareness to students,­ and to get students to come into the library and check out the different floors,” said Nina Bressau, co-account executive of the University Libraries account. Door prizes included tickets to the B.o.B. Concert, tickets to two Cleveland Browns pre-season games in … Continue reading Alden Open invites Athens community to explore and enjoy

“Gasland” event to facilitate relevant discussions

By Sydney Cologie                                                                                                                                                                        Associate, ImPRessions account College Green Magazine, Ohio University’s student-run online publication, will host an event that is creating a lot of buzz around campus. On April 20, The Academy Award nominated director of “Gasland”, Josh Fox will visit our campus for a lecture titled “Ohio: The Next Gasland?” This event will be held in Templeton-Blackburn Alumni Memorial Auditorium at 8 p.m. and includes a screening of the film and a Q&A session after with fox. “Gasland” takes a look at the controversy surrounding Hydraulic Fracturing or “Fracking.” Fracking is the process of using millions of gallons of … Continue reading “Gasland” event to facilitate relevant discussions

Prescription for Prevention aims to educate through peer-to-peer

By Lexi Messenger,                                                                                                                                                                            Associate, ImPRessions account The Prescription for Prevention account is teaming up with the Athens High School student advocacy committee, consisting of student council members, to bring awareness to their campaign. The account’s peer-to-peer outreach goal is to create a comfortable environment in Athens County schools for students to educate their peers about the legal and lethal consequences of prescription drug abuse.  Athens County has been identified as an area of high risk prescription drug abuse and … Continue reading Prescription for Prevention aims to educate through peer-to-peer

Campaign Spotlight: Athens County Humane Society

By Carly Damman                                                                                                                                                                        Associate, ImPRessions account The Athens County Humane Society account recently finished raising awareness for Spay Day. National Spay Day was Tuesday, February 22 and is a national campaign with The Humane Society of the United States. Spay Day inspires people to spay or neuter their pets as a way to reduce the number of homeless pets who must be put to sleep. The ACHS ImPRessions account hosted an open-mic night called “Sing and Stand-Up for Spay Day” at the Front Room Thursday, March 3 to raise local awareness for Spay Day. The event began with an opening act … Continue reading Campaign Spotlight: Athens County Humane Society

New issue, new look, new celebration

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party. Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better … Continue reading New issue, new look, new celebration