Three books PR professionals should have on their reading list

By: Melaina Lewis, @melaina_lewis Like many people I enjoy getting lost in a good book, which is hard when you’re a busy college student. It’s difficult finding time in between meetings, classes, studying and sleep. Lately, the real problem is finding a book interesting enough to read; even the Twitter sphere couldn’t answer my call for a good recommendation. Over winter break, I promised I would take time to rejuvenate my creative energy and read a few books. Being a senior in college, however, I wasn’t looking for the next The Fault in Our Stars (which I highly recommend), but a … Continue reading Three books PR professionals should have on their reading list

Selling Yourself: Pitching Yourself Instead of a Product

In any number of my journalism classes I’ve learned how to write press releases, media pitches, package audio and video and just about everything needed to sell an idea. What my classes didn’t quite prepare me for was how to sell myself. During the interview process for my current internship at a waste and recycling company, I was asked to prepare a five-minute presentation about what I could add to their communications team. My first thought was, “how do I do this without bragging?” However, I quickly realized bragging was exactly what I needed to do. Just like with any … Continue reading Selling Yourself: Pitching Yourself Instead of a Product