By: Rachel Hartwick, @rachel_hartwick
A few weeks ago, 30,000 people received a box of poop in the mail. Prank? Sick joke? Nah, customers paid for this special, little holiday present themselves.
“Cards Against Humanity,” a card game played with the same general rules as “Apples to Apples,” but a lot less family appropriate, fought against the rising phenomenon of Black Friday. Instead of discounting the popular game like most businesses do with their products, the company offered an awesome alternative—actual, literal, bull poop. It sold out in less than two hours.
Upon first hearing about the company’s stunt, I was appalled by this idea. As a Black Friday frequenter in recent years, I didn’t really understand why Black Friday was such a problem. So what if there are sales the day after Thanksgiving? The day gives us something fun to do with our family and friends who are in town, and saves us a lot of money if we want to get our Christmas shopping done early.
After some thought, I realized how flawed this idea is. The co-creator of “Cards Against Humanity,” who noted that they all “really hate Black Friday,” told “TIME,” “Black Friday comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save 50 dollars on a TV.”
Although I probably wouldn’t have purchased the bull**** myself, (what in the world would I do with it?) I stand behind the company’s ideas.
Last year, they ironically sold their card game for five dollars more than their normal price on Black Friday—a good idea too, but this year, “Cards Against Humanity” really made their point clear. The company made 20 cents off each six dollar box of dried poop, which was then donated to a charity to provide for people in poverty, so perhaps these people have a little money to spend on holiday gifts for their loved ones.
“Cards Against Humanity,” kudos to you. I can’t genuinely promise that I’m never going to order something online, or go out shopping on Black Friday, for the rest of my life, but you’ve definitely made me reconsider how material-driven Black Friday has made our society become—it’s some bull***.