New issue, new look, new celebration

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party. Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better … Continue reading New issue, new look, new celebration

February associate of the month

By Samantha Caulfield                                                                                                                                                                         Associate, ImPRessions Account Raised in Murrysville, Pennsylvania Krisitn Yerecic ventured to Ohio University this school year to begin her studies in Public Relations. Yerecic is a freshman and a member of PRSSA as well as ImPRessions. She is an active member on the Backdrop Magazine account and the February Associate Of the Month. When asked about how she got involved in ImPRessions Yerecic said, “In my first journalism class my professor Hugh Martin mentioned PRSSA and ImPRessions. He talked very positively about the clubs and the importance of getting involved on campus, which encouraged me to attend … Continue reading February associate of the month

Rebranding campaign asks students “What’s your Backdrop?”

By Hollie Amato                                                                                                                                                                         Account executive, Backdrop Magazine The seasons are changing, and so is Backdrop. Whether it’s because of the new school year, or the new freshmen voices working with the magazine, Backdrop has rebranded the company with hope of further recognition. The ladies of the Backdrop ImPRessions team recently sent out surveys to students of all ages throughout Ohio University’s campus. The survey asked basic questions: Have you heard of Backdrop Magazine? If yes, how have you heard of it? If no, what can we do to improve advertising? After collecting the information from 300 surveys, we found that … Continue reading Rebranding campaign asks students “What’s your Backdrop?”

ImPRessions to make impact in 2010-2011

By R. Devin Hughes CEO Ohio University students don’t know what is about to hit them next year (though hopefully, with our PR efforts, they will). Last year, ImPRessions took part in its largest event ever, collaborating with the Black Student Council Programming Board, University Programs Council and Backdrop Magazine to put on the first MAYDAY event, a large outdoor concert featuring artists Clipse and Consequence. It was estimated that more than 800 people  attended. The success of this event opened our eyes to our potential to be a part of major campus and community events, an initiative we plan … Continue reading ImPRessions to make impact in 2010-2011