AVW reaches out to students through social media

By Clare Lanning                                                                                                                                                                        Associate, AVW Productions account Upon starting spring quarter, our goal for AVW Productions was to continue generating ways to extend their network using social media. Since Greek Week is one of the most anticipated weeks of the year for Greek life on campus, with around 10 percent of the student body participating, our ImPRessions team thought that there would be no better event to cover to bring more publicity and awareness to AVW, particularly Ohio Sports Zone (OSZ). Eager and excited to participate in the annual Greek activities, we began to brainstorm how OSZ could be incorporated … Continue reading AVW reaches out to students through social media

The Media Pendulum: From Traditional to Social and Back

By Bryan Blaise Editor’s note: Bryan Blaise is a graduate of the University of South Florida and is currently a senior account executive at GolinHarris Chicago. I was actually one of those college students who waited for the day that my university received a Facebook network. And as I began my career in public relations at Fleishman-Hillard Chicago, social media really exploded. Twitter, Digg, RSS Feeds, YouTube — every public relations campaign had a strong social media component, many at the center of strategy. Our company even had a commitment to have all employees fully “switched on” and capable of … Continue reading The Media Pendulum: From Traditional to Social and Back

Non-verbal communication helps to make good first imPRessions

By Jenny Chufar                                                                                                                                                                  Associate, ImPRessions Account There are many types of non-verbal communication that an individual should be attentive to during a professional presentation, interviewing for a job and giving a speech.  These communication types can be broken down into the categories of appearances, gestures and facial expressions. First, it is very important that a person pays attention to their appearance before engaging in a professional event.  How a person looks is just as important as what a person says.  For example, wearing professional attire conveys a message of professionalism and seriousness.  Every person should be sure to dress in … Continue reading Non-verbal communication helps to make good first imPRessions

Effective time management as a college student

By Carly Damman                                                                                                                                                                      Associate, ImPRessions Account If there was one thing every college student wanted more of, it would be time. Juggling school work, extracurricular activities, a social life and perhaps a job can be overwhelming and stressful. With the help of a little technique called time management every college student can rest peacefully at night. As a freshman wrapping up my first quarter of college, my time management skills helped me succeed. My first quarter as a Bobcat was stressful, exciting and rewarding. The time management skills I acquired in high school allowed for a smooth transition to college … Continue reading Effective time management as a college student

2010 PRSSA National Conference in D.C.

By Nicole Bersani VP, Administration You’ve probably been to a PRSSA chapter meeting, maybe even a Central Ohio PaRtners Conference, but have you been to a PRSSA National Conference? If so, you know the feeling – writing ideas/advice frantically in your notebook, getting inspired by successful PR pros and peers, forming friendships with fellow students in your chapter and chapters across the nation – it’s a feeling bigger than you, than the Hugh M. Culbertson chapter of PRSSA, than ImPRessions, than all journalism students in Scripps. I guess you have to go to a national conference to know the feeling. I … Continue reading 2010 PRSSA National Conference in D.C.

Embracing the red pen

Rachel Csaszar Account executive, Bob Evans Farms, Inc. We all know that moment when it seems like your life is over, everything you thought you knew is worthless, and the thought of “Who am I fooling?” crosses your mind as you get your printed work returned with a little more than it left with. The page covered with your beautiful words has been splattered with red, like a fur advocate after a run-in with PETA. You’ve been edited. It’s hard to accept defeat, especially on your first day at a new internship and, for some, your first day in the … Continue reading Embracing the red pen