By: Angela Keane @angela_keane
“If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” This quote definitely applies to your social media strategy. With social media rapidly evolving, you need to keep up with your competitive edge and that means staying ahead of the game. Know where social media is going and how to stay on top of it.
Here are the social media trends for 2014.
- Social Media is a Necessity. People may not realize it yet but social media is now a crucial marketing necessity. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. Today, a successful business needs four essential elements: networking, awareness, engagement, loyalty – all of which can be achieved through social media.
- Visual Content. Online traffic is growing more and more, and now most of what we see is video based. Short, catchy videos capture the attention from a world full of people with increasingly shorter attention spans. Image-based social media sites will continue to grow in the future.
- Google+. Google+ has the second highest number of monthly users. This platform collects personal information and can no longer be thought of as a social network. As Google+ moves toward integration with other aspects of the web, they will grow for business and personal use.
- Go Mobile. Mobile marketing is one of the most prominent social media trends. More time is now being spent online through a mobile device. This trend is moving towards a more personalized, one-on-one engagement with targeting customers.
- MySpace Comeback. With their extreme makeover and re-branding efforts, MySpace appears to be on the rise. MySpace now offers an iPhone app that allows users to network and receive private messages.
- LinkedIn. The number one social networking site for professionals. With the launch of its Influencers program, it is positioning itself as one of the largest sources of content creation for professionals. It will emerge as the top source for business-to-business related content.
- Increased Social Media Budgets. Companies that want to keep up with their competition will start hiring qualified social media specialists.
- Social Media Contests. Social media will create more promotions and contests to attract new followers and interact with existing ones. These interactions offer a fun factor which produced participation and engagement. It will establish bigger brand exposure and business promotions.
- Marketing Tools. Predictive analytics tools, rather than just analyzing data from the past. These technologies use data mining, modeling and statistics to predict future performance.
- Foursquare will decline. Foursquare continues to struggle. With other social networks like Facebook and Twitter offering location based features, it will only be a matter of time before Foursquare is absorbed into other networks.