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By: Allison Rumsas @allisonrumsas

It seems that every time I check Twitter or go on Facebook I have another friend or follower that has recently created a blog. Blogs are no longer solely used as an outlet to share your opinions or the details of your everyday life, but are now great tools to enhance your portfolio, gain more writing experience and connect with a greater audience.

Starting a blog is relatively easy with help from websites such as WordPress, Tumblr, and Google+; the difficultly comes after the blog is created. It’s easy to get carried away with the hundreds of different possible backgrounds and layouts to choose from, not to mention perfecting your “About Me” header and uploading links to your resume and online portfolio. Once all these tasks are completed, the final step, and sometimes the hardest, is to decide what your blog’s theme will be.

I am a big fan of blogs having a theme. The theme doesn’t necessarily need to be narrowly focused, but it should be able to be used to describe the blog as a whole. If a reader stumbles upon the blog, they should understand this theme when reading the different posts. Deciding on a theme may take a while, but in my opinion, having a carefully chosen theme for your blog will prove beneficial in the end for both you as a writer and for the readers.

Originality

With millions of blogs accessible to anyone that has Internet access, originality is key and can be achieved by having a clear and creative theme. This is especially important if you plan on using the blog to help advance your professional career. As PR stars, it is given that we are all good writers and know how to reach and attract an audience, so it is important to have a creative and original theme to separate your blog from the millions of others. 

Focus

Having a theme, no matter how narrow or broad it may be is extremely beneficial when finding topics to write about and keeping your blog consistent. A theme makes it easier for you as the writer to decide what your posts should be about and which angle they should be written from. Most importantly, it keeps your blog organized and allows readers to read the posts in any order and still understand how they all tie together. 

Attract A Loyal Audience

We all have blogs we love and check daily or weekly. Why do we love them and continue to read their posts? Because we know what to expect in terms of content and writing style. When beginning a blog it takes a lot of work to spread the word and attract an audience. The easiest way to find readers that consider your blog a must read is to have a theme that generates posts and topics that readers expect you to write about.

If you weren’t always on board for blogs having a theme, hopefully these three reasons changed your mind or gave you something to think about! Good luck choosing a theme and happy blogging!