Your Internship Fell Through…Now What?

My freshman year was coming to a close and I couldn’t have been happier with my first year at Ohio University. I had made great friends in my dorm, joined a sorority and PRSSA, and done well in all my classes. As sad as I was to leave Athens, I was so excited to be heading home to Cleveland for a summer internship I had gotten through a family friend. Then the unthinkable happened: about a month before break began I was notified the company’s funding for interns was taken away and I was left with an internship-less summer. I’m … Continue reading Your Internship Fell Through…Now What?

Miley Cyrus is a PR Genius

In terms of marketing herself, Miley Cryus is a living example of the “all press is good press” ideal, even when most is bad press. When you look around, there are not many supporters of Cyrus, however her name has not been out of the media since she put out her music video for “We Can’t Stop.” She is currently one of the most famous people in the music business, and that fame is certainly helping her out in her success. Many pop stars have gone through similar transitions but there is something unique about what Cyrus is doing. However, … Continue reading Miley Cyrus is a PR Genius

Recent Challenges in Social Media Ethics

Current trends in social media are both exciting and potentially scary. The amount of change is unprecedented, and the future of social media is a giant question mark waiting for our ideas to shape and transform it. Social media is centered around real people being themselves and expressing their ideas in a honest and open dialogue. It’s about connection. It’s about being social. It’s about opening the doors to a global community. However, there are threats that many users may not even be aware of. Astroturfing. Before reading this article I had no idea what ‘astroturfing‘ was, let alone how … Continue reading Recent Challenges in Social Media Ethics

ImPRessions Set to “Rock The Firm”

Platform Magazine, the student-run public relations publication at The University of Alabama, is conducting their first student firm spotlight series “Rock The Firm: What’s your Platform?”. The top student-run communication firms from across the country are submitting blog posts featuring their firm and clients. The spotlight blog featuring ImPRessions, launched today and features the firm’s Athens County Humane Society Account along with the new restructure of ImPRessions. Check out the post and promote the amazing work ImPRessions creates! Once all of the firms are featured, Platform Magazine will set up a competition to see what firm is voted the best … Continue reading ImPRessions Set to “Rock The Firm”

Avoiding Social Media Crises

Social media: we love it. It’s the first thing we see in the morning and the last thing we see before bed. We can’t be away from it for more than two hours, and that’s even pushing it. As much as we love social media and want to believe it will never turn its back on us, it is possible that it could happen if we aren’t careful. It could turn into our own worst enemy. We are always representing a brand in some way, shape or form. Whether that brand is a company, a team, or ourselves, what we … Continue reading Avoiding Social Media Crises

Promoting Outside the Box: Innovative PR Stunts

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts. Take Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different prom dress every day for 30 days. … Continue reading Promoting Outside the Box: Innovative PR Stunts

Blogging – Your Own Blank Online Canvas

If I had a quarter for every time a class, professor or professional stressed the importance of being a good writer I’d be rich enough to have a closet full of Louboutins and Louis Vittons. (A girl can dream, right?!) From press releases to ad copy to news writing to social media lingo, a successful PRofessional is one who can creatively communicate and articulate a message to their audience. Blogging allows you to demonstrate your strengths and style as a writer. Whether you’re writing for a company or trying to develop your own personal brand, a blog can be your … Continue reading Blogging – Your Own Blank Online Canvas

Social Media Strategies Learned From @CraftRoomies

Those of you who know me know that I could honestly care less about the Ohio State University, or anything that goes on there. I am a true Bobcat through and through, and nothing will ever change that. However, I discovered this incredibly interesting Twitter account run by OSU students, and I am still in awe even though I found it months ago. Aaron Craft is the starting point guard for the Ohio State basketball team. Alongside of being an all-around solid and impressive player, Craft is a pre-med major with a 3.92 GPA and is a First Team Academic … Continue reading Social Media Strategies Learned From @CraftRoomies

3 Perks of Having a Scripps PRSSA Mentor

We’ve all felt that feeling as a freshman; you’re lost, confused and lonely when you first arrive in Athens, especially if you don’t know anyone on campus. I can admit that as a freshman last year, I had no idea what to do with my major and didn’t know anyone who could help me. I wanted to get involved to meet new people by joining organizations so I could gain PR experience. Little did I know that my future PR mentor was someone I looked up to in high school four years ago. I first met Darby Fledderjohn, a senior … Continue reading 3 Perks of Having a Scripps PRSSA Mentor

3 Ways to Deal With Long Work Hours

I’ve always been “weird” about time. Despite my implied lack of math skills as a lover of journalism and art, I still wake up during the night and am able to quickly calculate how much time I have left to sleep. I spend time worrying about the time I’ve spent on assignments or whether I’m prioritizing tasks correctly. When traveling, I rush to leave exactly on the hour, packing my belongings hastily and then rarely making any stops in order to get to my destination at exactly the time that Google Maps calculated. Luckily, last summer’s internship with the Ohio … Continue reading 3 Ways to Deal With Long Work Hours