Event planning, social media, InDesign, internal communications and blogging are all PR-related activities that I heard a lot about during my first year in PRSSA, but didn’t experience first-hand until I was a sophomore, actively involved with ImPRessions.Don’t get me wrong – PRSSA is a fantastic organization and I’ve learned so much through my involvement with it. However, ImPRessions really helped to supplement my experience as a young PR professional by allowing me to practice everything that I’d been preached about during my weekly PRSSA meetings.
As a sophomore at Ohio University I was placed as an account associate on the ImPRessions Internal Account. ImPRessions, as we all know, is a student-run public relations firm at OU that handles a wide variety of clientele and boasts 100+ members. With so many different accounts and clients, internal communication within ImPRessions could become complicated at times, and it was my job to help keep the organization organized.
The ImPRessions internal account handled the ImPRessions Twitter and Blog during the year. In order to let us all equally participate, our wonderful account executives assigned the duty of tweeting to each different associate in two-week intervals, and also assigned monthly blog posts. Although these activities were not strenuous, they really taught us to handle responsibility when it comes to running social media sites and relying on each other to always complete the job. When one person in an organization fails, it reflects poorly on the organization as a whole and conflicts with overall set goals.
Two of the most rewarding activities the Internal Account planned were the “PR for the Holidays: The Gift of Branding and Internships” all-firm event and the ImPRessions end of the year banquet. Both events brought the entire firm together to form new internal relationships and connect on a professional level. Seeing weeks of planning come together in such a successful way was the best feeling, and we received many compliments from advisors and peers alike for our efforts. In addition, these two events offered the opportunity to see how the separate accounts operated throughout the year to benefit the organization and its holistic reputation.
Beginning my junior year I will be working on the Cardinal Health ImPRessions account as an assistant account executive and I am so excited about this opportunity! Working as an assistant account executive will place me in a higher role of responsibility within the ImPRessions organization, but on the other end of the spectrum. Instead of organizing the firm internally, I will be responsible for completing quality work for one of our most prominent clients. This opportunity is often unheard of in a college environment, but ImPRessions has made it possible.
For a public relations student at Ohio University, PRSSA is essential, but ImPRessions is essentially supplemental. One can only absorb so much from learning; the rest must come from doing. By participating in ImPRessions, students place themselves in an advantageous position when it comes to resume material and active college experience. Through PRSSA and ImPRessions, PR pros are born.
-Briagenn Adams is a junior studying strategic communications with a minor in French. Check her out at @Briagenn.