My New York Moment

Last winter, I found myself at a crossroads—an extremely busy one. So busy, in fact, that if I stood still for just ten seconds longer, I may have been run over by the relentless taxicab drivers speeding every which way. I was in New York City, wearing a wide-eyed, open-mouthed look on my face and gripping an oversized transit map as if someone might snatch it from my hands at any minute.  On a tight schedule, I bounced around the city from one public relations agency to the next with my PRSSA peers (note: wear sneakers, not heels, when commuting … Continue reading My New York Moment

Making Your Press Release Go the Extra Mile

Writing press releases are certainly not the most glamorous thing you’ll do as a PR professional, but they are essential. Whether you’re working for an agency, doing PR for a particular company or working for a non-profit, you’re destined to write a press release, or 10, or 50. A press release is an important step towards a successful public relations campaign. Follow these tips to make your press release stand out. 1.  Write a killer headline If you don’t have a catchy, appealing headline your press release probably won’t be read in today’s cluttered media space. Where should you look … Continue reading Making Your Press Release Go the Extra Mile

Do I Take the Unpaid Internship or Not?

If you’re a current college student (especially a PR student) then you’ve definitely heard the debate about unpaid internships. It’s been all over the news especially after the “Black Swan” scandal. Are they legal? How can employers get away with it? The debate never ends and court cases trying to fight unpaid internships keep popping up. Unpaid Internships are one of the top things that is searched on Google: Although I agree that in some instances unpaid internships should definitely be illegal, especially if you’re doing nothing but grunt work and getting coffee or running errands, there are positive benefits … Continue reading Do I Take the Unpaid Internship or Not?

Inside a Nonprofit Campaign

I’ve done PR for a nonprofit for the past two years and in my opinion, the main difference between a nonprofit campaign and a brand campaign is that you aren’t selling a product. In the nonprofit world, the main goal of a campaign is to help fulfill the mission. When you are creating a campaign for a brand you are focusing on selling that product or products, while representing the company’s message. You would focus on outreach, social media, brand awareness, product awareness, media coverage and customer satisfaction. With a nonprofit campaign your main focuses are community outreach, social media, … Continue reading Inside a Nonprofit Campaign

4 Ways to Make Instagram Meaningful for Your Brand

Instagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process. People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap … Continue reading 4 Ways to Make Instagram Meaningful for Your Brand

An Entertaining Entertainment Internship

Receiving the opportunity to work at an entertainment agency this summer has opened my eyes to the entertainment industry and I am now a dedicated fan of the Kardashians (I still don’t know if I am proud of this or not). I am interning in Cleveland with the Talent Group and their office is located right outside the city, and by right outside I mean I could walk four blocks and be in the heart of Cleveland. It’s odd that I decided to take this internship because I have never had an interest in the entertainment industry. I’m not the … Continue reading An Entertaining Entertainment Internship

Paid Fall PR Internship in NYC

Current is a consumer public relations agency based in New York City and is looking for a PR intern for fall 2013. Heather Bartman, former CEO of ImPRessions and recent Ohio University graduate, interned with Current summer 2012. Details of the internship are included below. Please contact Heather Bartman if interested at heatherbartman@gmail.com. Current: We are looking for enthusiastic, self-starters who are good multi-taskers and are organized. It is a very hands-on role where you will be integral to the team and be given the opportunity to learn the ins and outs of PR. Core tasks include writing, researching, event … Continue reading Paid Fall PR Internship in NYC

B2B: A Different Type of PR Atmosphere

As Scripps kids, it’s a lifelong dream to see your campaign, writing or creative idea in the spotlight. But, not every job creates legendary campaigns for nationally renowned consumer brands. At Yerecic Label, I work with two aspects of business not typically focused on in the PR world, business-to-business (B2B) and small business. As a B2B company, instead of communicating to the masses, we work to sell a product to businesses that provide to the final consumer. It’s no surprise that you rarely hear about B2B companies because their target audiences are the national brands, not the consumers. Also, small … Continue reading B2B: A Different Type of PR Atmosphere

An Intern’s Worst Nightmare: Recovering From a Mistake

It was a Wednesday morning on a cold winter day. I started my day like all the rest – Starbucks latté in hand while saying hello to my co-workers as I walked to my designated cube. I sat down in my chair, logged into my computer and opened my email. There it was – an email from my boss – subject: “Let’s re-release and discuss.” My uncontrollable nervous swallowing immediately kicked in followed by a cold sweat as my eyes focused in on the red “high importance” explanation point symbol. F*#!%! I thought as I reached for my mouse with … Continue reading An Intern’s Worst Nightmare: Recovering From a Mistake

Bobcat Network: The Gift That Keeps on Giving

We hear it all the time – Bobcats are everywhere and willing to help you out. I always believed it when I heard those words, but this summer I got to experience it firsthand. Over winter break this past year, I went on interviews and received an internship at a small agency in Cincinnati. I was ecstatic considering this would be my first internship, I had it lined up early and I wouldn’t have to worry about it anymore. As the end of the school year was approaching I had been in contact with my boss and several of the … Continue reading Bobcat Network: The Gift That Keeps on Giving