The Latest in Social Media Fashion: Hacking

By: Kiley Landusky  Reently, mutiple twitter accounts have been hacked, but some are choosing to go faux. MTV chose to falsely hack their own Twitter account in response to the recent hackings of Jeep and Burger King Twitter accounts. Is this a smooth move in the public relations world? Most think not. Although it picked up attention, MTV’s wild idea weakened their trust with the public. Its perhaps “immature” reaction to the situation was quite contrary to the other powerful businesses seriously involved with social media. A laughing matter to MTV was a serious crisis for others. The fear of … Continue reading The Latest in Social Media Fashion: Hacking

Tips for the Career Fair

By: Whitney Hatano  If the warm weather and sunshine hasn’t been enough of a clue that spring is among us, then maybe the Spring Career & Internship Fair will be. The fair will be held on Tuesday, February 19, 2013 from 10:00am-3:00pm in Baker Ballroom. Most college students attend at least one career fair in their years at school. At first the concept of a career fair may seem extremely nerve racking and stressful but in the end it is a worthwhile experience. Try not to fret too much; here are a few tips for success at this year’s career … Continue reading Tips for the Career Fair

Super Bowl XLVII: The Best and Worst of 2013

Briagenn Adams Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa. So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best … Continue reading Super Bowl XLVII: The Best and Worst of 2013

Philanthropy Spotlight: College Book Store Supports Big Brothers Big Sisters

By: Klare Williamson, Account Associate, College Book Store College Book Store will be celebrating its fourth annual Sibs Weekend philanthropy event this weekend! February 8th – 10th College Book Store will be donating $2 from every commemorative Sibs Weekend shirt sold to Big Brothers Big Sisters. Big Brothers Big Sisters is a program that allows students and volunteers to mentor elementary age children in their area. In 2012 the Athens chapter served over 250 children and uses donations from sponsors like College Bookstore to fund activities, transportation and costs of matching Bigs with their Littles. Recent events for the enrolled … Continue reading Philanthropy Spotlight: College Book Store Supports Big Brothers Big Sisters