Congratulations to the 2011-2012 Cardinal Health account for winning Best Campaign at PRSSA National Conference in October!
The campaign, entitled Dose of Reality, educated students on the dangers of prescription drug abuse. The account began in 2010 when Cardinal Health first approached ImPRessions with their GenerationRx Outreach Initiative. With the help of the GenerationRx toolkit, the account created the campaign in its entirety, from the name Dose of Reality to the ideas and tactics which formed such a successful campaign.
“After all the hard work, I am so proud of our team for receiving this national recognition,” said former Cardinal Health Account Executive, Caroline Allan. “I’m honored that our campaign could win such a prestigious award for Ohio University.”
It is hard to understand this accomplishment on a larger scale, but with more than 10,000 students in PRSSA, 300 chapters nationally and 33 nationally-affiliated student-run firms, the Cardinal Health team was recognized with the highest honor.
“I couldn’t be more proud of Ohio University’s ImPRessions team,” said M.J. Clark, ImPRessions’ professional adviser. “To win the national Best Campaign award from PRSSA is a prestigious honor. It shows that a lot of hard work and dedication to your craft can not only net you excellent experience for your career, but can also result in national recognition that is impressive on any resume. This award is very well deserved.”
News of the accomplishment also reached Dublin, OH, where the Cardinal Health headquarters are located.
“We congratulate the ImPRessions team on this well-deserved award! We were very impressed with the comprehensive and strategic campaign that the team put together, and we thank everyone for their hard work in promoting the GenerationRx program and bringing attention to this important issue,” said Stephanie Pavol, Cardinal Health’s Social Media Manager.
This is the first PRSSA award for ImPRessions since national affiliation, and hopefully it’s not the last.
The 2011-2012 Cardinal Health account included:
Account Executives — Sienna Tomko & Caroline Allan
Account Supervisor — Colleen Veeley
Account Associates — John Marvar, Susan Holzapfel, Anna Thompson, Marla Michaels, Lauren Nolan, Rachel Miller, Jasmine Garcia, Nicole Germano, Ashley Hetman, Alexis Evans, Jessica Holliday, Cassie Fait, Ann Watercutter
Administration — Nicole Bersani, Rachel Csaszar, Heather Bartman