ImPRessions’ Cardinal Health Account Wins National PRSSA Best Campaign Award

Congratulations to the 2011-2012 Cardinal Health account for winning Best Campaign at PRSSA National Conference in October! The campaign, entitled Dose of Reality, educated students on the dangers of prescription drug abuse. The account began in 2010 when Cardinal Health first approached ImPRessions with their GenerationRx Outreach Initiative. With the help of the GenerationRx toolkit, the account created the campaign in its entirety, from the name Dose of Reality to the ideas and tactics which formed such a successful campaign. “After all the hard work, I am so proud of our team for receiving this national recognition,” said former Cardinal Health Account Executive, Caroline Allan. “I’m … Continue reading ImPRessions’ Cardinal Health Account Wins National PRSSA Best Campaign Award

Philanthropy Spotlight: College Book Store Homecoming for the Homeless

By: Klare Williamson The new shirt you buy Homecoming weekend may not only look good on you, but it’s also doing good for others. During homecoming weekend locally-owned College Book Store will be sponsoring their 3rd annual philanthropy event “Homecoming for the Homeless”. College Book Store will donate 10% of all purchases made in-store to the Good Works Timothy House. Last year more than $1,000 was donated to Good Works Timothy House from Homecoming weekend. The house has provided to over 200 men, women and children with an estimated 4000 to 5000 nights of shelter. Timothy House is the only … Continue reading Philanthropy Spotlight: College Book Store Homecoming for the Homeless