Internship Less…

Internship Lessons: Efficiency, Networking, Timeliness By Heather Wilson   Scheduling my life to the max is how I live. Staying busy is something that comes naturally to me. So taking six online classes this summer through Ohio University and working a full-time internship was of course nothing out of the ordinary for me. This summer I accepted a communications and marketing internship working for Alpha Gamma Delta International Fraternity (which is basically a sorority) in Indianapolis, Indiana. It was a unique experience for me, as I am not a member of any sorority. I was able to learn a lot about the Greek community and develop … Continue reading Internship Less…

Using Stats to Prove PR Effectiveness

By: Kristin Yerecic As great communicators, we often like to ignore the less appealing subjects to us such as math and numbers. But, it is becoming more apparent that statistics are a crucial part to landing and keeping jobs in the PR world. With the economic downturn, budgets are being cut and public relations funding is one of the first to be thrown out the window. The best remedy to this problem? Embrace those nasty numbers to prove to managers and bosses alike that PR is worth the money for the return it brings. One of the most valuable lessons … Continue reading Using Stats to Prove PR Effectiveness