By Nicole Bersani CEO, ImPRessions Posting for the first time as the CEO of ImPRessions, I have a “tall” order to fill. Devin Hughes, Janelle Huelsman and Courtney Cooper — the past three CEOs — must be around 5’7″. I’m 5’4″. However, it’s not as much about the height of course as it is about their accomplishments as CEOs. Looking back at the firm’s successes when they were CEO, I have set new heights. Last year alone, there were a lot of accomplishments in the 2010-2011 school year: an increase in clients and members, a PRSSA National Affiliation student-run firm … Continue reading New school year brings a new slogan, clients, leaders and goals
By Jenny Chufar Associate, ImPRessions account Over the course of this past school year, Grace Naugle and Jackie Bavaro worked hard with their team members promoting their ImPRessions client Cardinal Health. One big project the team took on was the Generation Rx campaign, which promotes prescription drug abuse prevention. Bavaro said the biggest challenge the team faced was the time constraints. During fall quarter the team did a lot of brainstorming while prepping the ground for the basis of their campaign. The Generation Rx campaign, which they titled, “Dose of … Continue reading Cardinal Health finishes up a successful year
By R. Devin Hughes, CEO For the last time, I am writing a blog post with the “CEO” title, as I am soon to graduate and hand the role over to Nicole Bersani. As I do so, ImPRessions is unveiling its new slogan, “Build a brand. Shape your future.” Having spent four years with the firm, four years which I consider the best of my life, I feel qualified to say that this slogan more accurately represents what ImPRessions, at its core, is all about. For my “swan post”as ImPRessions CEO, I would like to walk you through this new … Continue reading Build a brand. Shape your future. Leave an ImPRession.