College Book Store account anticipates Mom’s Weekend success

Carly Damman                                                                                                                                                                                    Associate, ImPRessions account As Mom’s Weekend quickly approaches, the College Book Store account wraps up last minute preparations for the event. From handing out fliers to designing graphics for this year’s Mom’s Weekend t-shirt, the College Book Store account hopes for another successful event. The account was successful in the past but co-account executive, Alexis Sweet hopes to be even more successful this year saying, “We’re really excited about this [weekend] and hope it will bring in more money than last year, especially since Mom’s Weekend is traditionally one of the biggest events, and we have really been … Continue reading College Book Store account anticipates Mom’s Weekend success

Alden Open invites Athens community to explore and enjoy

By Myranda Owca                                                                                                                                                                     Associate, ImPRessions account Last Friday Alden Library held the first annual Alden Open Mini Golf Tournament. Alden’s third through sixth floors were filled with parents, kids and Ohio University students having fun while putt-putting through the eighteen holes from 6:00 p.m. to 10:00 p.m. “Our main goal for the event was to raise awareness to students,­ and to get students to come into the library and check out the different floors,” said Nina Bressau, co-account executive of the University Libraries account. Door prizes included tickets to the B.o.B. Concert, tickets to two Cleveland Browns pre-season games in … Continue reading Alden Open invites Athens community to explore and enjoy

Performing Arts Series produces results on spring campaign

By Samantha Caulfield                                                                                                                                                           Associate, ImPRessions account Last Tuesday, the Ohio Performing Arts Series welcomed the highly anticipated Broadway Musical Avenue Q to the Templeton-Blackburn Alumni Memorial Auditorium. The play is a hilarious story of a bright-eyed college graduate who finds himself living in New York City on Avenue Q with some nice, yet interesting, neighbors. Together they search for jobs, dates and their purpose in life. The play consists of a mixture of actors and puppets, though it is directed towards an adult audience, making it all the more exciting to watch. In preparation for the play, the ImPRessions Ohio … Continue reading Performing Arts Series produces results on spring campaign

“Gasland” event to facilitate relevant discussions

By Sydney Cologie                                                                                                                                                                        Associate, ImPRessions account College Green Magazine, Ohio University’s student-run online publication, will host an event that is creating a lot of buzz around campus. On April 20, The Academy Award nominated director of “Gasland”, Josh Fox will visit our campus for a lecture titled “Ohio: The Next Gasland?” This event will be held in Templeton-Blackburn Alumni Memorial Auditorium at 8 p.m. and includes a screening of the film and a Q&A session after with fox. “Gasland” takes a look at the controversy surrounding Hydraulic Fracturing or “Fracking.” Fracking is the process of using millions of gallons of … Continue reading “Gasland” event to facilitate relevant discussions

ImPRessions welcomes 2011 – 2012 leadership

By Rebecca Reif                                                                                                                                                                                  Assocaite, ImPRessions account ImPRessions will begin next school year under the new leadership of Nicole Bersani as CEO, Rachel Csaszar as VP of operations, and Heather Bartman as VP of administration. Bersani, Csaszar and Bartman have all been involved in ImPRessions since their freshman years, and they are excited for the firm’s future. After receiving national affiliation from PRSSA last quarter, ImPRessions wants to continue establishing solid connections through their national recognition. “Because PRSSA has asked ImPRessions to be a mentor to other student-run public relations firms … Continue reading ImPRessions welcomes 2011 – 2012 leadership

Prescription for Prevention aims to educate through peer-to-peer

By Lexi Messenger,                                                                                                                                                                            Associate, ImPRessions account The Prescription for Prevention account is teaming up with the Athens High School student advocacy committee, consisting of student council members, to bring awareness to their campaign. The account’s peer-to-peer outreach goal is to create a comfortable environment in Athens County schools for students to educate their peers about the legal and lethal consequences of prescription drug abuse.  Athens County has been identified as an area of high risk prescription drug abuse and … Continue reading Prescription for Prevention aims to educate through peer-to-peer

The Media Pendulum: From Traditional to Social and Back

By Bryan Blaise Editor’s note: Bryan Blaise is a graduate of the University of South Florida and is currently a senior account executive at GolinHarris Chicago. I was actually one of those college students who waited for the day that my university received a Facebook network. And as I began my career in public relations at Fleishman-Hillard Chicago, social media really exploded. Twitter, Digg, RSS Feeds, YouTube — every public relations campaign had a strong social media component, many at the center of strategy. Our company even had a commitment to have all employees fully “switched on” and capable of … Continue reading The Media Pendulum: From Traditional to Social and Back