March 20, 2015
By: Kerry Tuttle, @kerrtut
International Women’s Day was celebrated earlier this month to champion the achievements of women around the world, while continuing to call for greater equality. A number of brands have recently launched campaigns to bring attention to the various struggles that women face – whether it’s self-confidence, domestic violence or equality in the workplace. Here are five standout campaigns you need to know about.
Love Your Selfie
Aerie’s world’s largest unretouched selfie was just the latest in their #AerieREAL campaign that launched early last year, when the company announced they would no longer be using Photoshop on models. The campaign is aimed at boosting body positivity and celebrating “real” women.
The Clinton Foundation made a statement and reminded the world that we are still not there in terms of gender equality. They removed women from billboards and print ads to place a different message. Women in ads by brands such as Kate Spade, Under Armour and Beats by Dre were replaced with the Web address not-there.org.
Faircloth & Supply
Urban Outfitters is partnering with a charitable clothing brand called Faircloth & Supply to create a capsule collection in stores and online. Faircloth & Supply provides school uniforms, supplies and scholarships to girls in Nepal. To date, they have sent almost 1,000 Nepali girls to school and hope to triple that number this year.
Love Your Curls
After finding that only four out of 10 curly-haired girls thought their locks were beautiful, Dove launched the Love Your Curls campaign to encourage women to wear their curls proudly, and inspire the younger generation to do the same. In true Dove fashion, there’s a heart-wrenching video to accompany the campaign.
The Salvation Army took advantage of the white/gold, blue/black debate to bring attention to domestic violence against women, and the fact that one in six women are victims of abuse. One of the print ads features a bruised model wearing a clearly white and gold dress with the tagline, “Why is it so hard to see black and blue?”