May 9, 2011
By Samantha Caulfield Associate, ImPRessions account
ImPRessions’ Bob Evans and Up ’til Dawn accounts are proud to announce an exciting collaborative event. The two accounts are coming together to to promote the “Up ’til Dawn 5k, Helping St. Jude One Step at a Time.” All proceeds from the race will go to St. Jude Children’s Research Hospital.
The Up ’til Dawn account wanted to host the 5k to help with fund raising. At St. Jude no child is denied treatment based on race, religion or a family’s ability to pay according to their website. The account invited Bob Evans to help with promotion and add an extra appeal for participants.
“This will provide some great advertising for the Bob Evans restaurant down here in Athens,” said Rachel Csaszar, Bob Evans account executive.
The accounts are also excited to announce that DJ Pro Bono will be at the end of the race, helping the participants through the last stretch to the finish line.
The race will be May 22 starting at 10 a.m. at Ping Recreation Center. The race will finish at the Walter Hall lawn where a breakfast buffet will be provided by Bob Evans. Registration is $15 which includes a t-shirt and the breakfast buffet. To register email firstname.lastname@example.org. Checks can be dropped off to 111 Irvine Hall, on West Green.
For more information see the Facebook event “St. Jude 5k with Bob Evans Buffet” or find them on Twitter with the hashtag #stjude5k.