October 20, 2014
By: Amanda Moline @mandamoline
Face it: you’re addicted to Twitter. You follow everyone from TSwift to Stephen Colbert and that one girl from that one class you had a couple years ago. But you probably don’t follow Denny’s, and you definitely should.
Over the past several months, Denny’s has loosened up and narrowed their brand’s voice around goofy and often outrageous humor, aiming for a younger and more Internet savvy audience. The brand manages to combine humor with purpose by participating in trending hashtags, life-tweeting pop culture events such as award shows, and participating in various conversations that
American teens and young adults are having about music, celebrities and more. To prove that you should indeed take the plunge into syrupy social nonsense that is Denny’s twitter, here are seven times Denny’s won Twitter (and the Internet).
First off, as you start reading their tweets, you’ll wonder, “who the @$%# runs this account?”
Now, Denny’s loves their Top 40 hits, but they seem to have a strong love for Drake in particular. They even made their own emojis for him!
You can dance if you want to, Denny’s. You can leave those other restaurants behind.
And don’t worry – they paid their tribute to Queen Bey.
They make all sorts of references, like this ode to SpongeBob Squarepants.
They promote some really important causes.
They even had a 13-tweet long saga on National Coffee Day about a character ingeniously named Greg, who drinks so much coffee that he soars above the city: “using his super-caffeinated powers to thwart criminals and protect us from bono” where he apparently gets lost.
Denny’s has effectively joined the online conversation by leveling with their demographic, and setting the tone for other companies on Twitter. Their whimsical, teenage-minded approach on staying relevant sure does stick with you. At the end of the day, I believe that is what public relations is all about. You do you, Denny’s.