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#Trending on Social Platforms

July 18, 2014

By: Hannah Wheeless @tweetsonwheels

Jeeter Re2pect campaign is trending right now on Twitter

Jeeter Re2pect campaign is trending right now on Twitter

From flip phones to iPhones, G2G to BAE, and highwaisted shorts to- well back to high waisted shorts, the latest trend is something we’ve all strived to keep up with at some point in our lives. Trends tell us what’s new or popular so we can be a part of it.

By collecting the most mentioned topics, phrases and words in social media posts, different platforms can display them for all their users to see allowing the opportunity to engage with others in the online community.  With an opportunity like that, many social networks couldn’t pass up utilizing this trending concept.

HOW IT WORKS

Hashtags may be the first place your mind goes to when thinking of trends. The introduction of the hashtag on social media allows users to categorize their posts making popular or trending topics appear in a column on the newsfeed or home page. However, trends can be created with or without a hashtag. Using a specific word or phrase in a post categorizes it with any other users post that also includes that word or phrase. After enough users start chatting about that specific topic, it becomes a trending topic.

WHO DOES IT BEST

Twitter

Hashtags and Twitter go together like bricks and Court Street. The categorizing of trends through hashtags allows users to instantly engage in conversations with fellow tweeters about anything from the Scandal finale to record breaking brick wall, Tim Howard.  This hashtag concept has quickly been adopted by other platforms including Facebook, Vine, Pinterest and Instagram. Searching a word or phrase in theses platforms will lead you to a page that compiles photos, status updates or posts with that same topic.

 Instagram

Instagram uses trends the same way as its fellow social media friends. However, because Instagram is limited to only sharing images, they only have the “explore” page that displays images based on accounts you follow, images you’ve liked, as well as popular trending images within your area and around the world.

YouTube

Whether you’re on YouTube for some laughs from your favorite Jenna Marbles clip or to attempt learning the latest dance craze, Youtube keeps track of who’s watching what and how often. They find trending videos and display them on their home page, dividing them into categories from sports, cooking and music. You can also use a hashtag in the description of your uploaded videos to make them more easily found by others.

Reddit

Reddit is a website constantly being updated with anything from breaking news to goofy memes. The entire website is organized by up and down votes, likes and dislikes. Therefore, the top post has the most upvotes or is the highest trending post, followed by the next highest trending post and so on. This system allows trending topics to be easily available as well as become interactive.

At the end of the day, any website or social media platform is looking to find the most talked about topics and make them available to its users. Hashtag or not, when something big happens in the world or even just in your own town, social media platforms are the perfect place to get the details and join in on the movement.

 

 

 

How to Connect With Someone You Don’t Know, but Want to

July 9, 2014

By: Sydney Gardner @sydneygardner

two tweets“It’s all about who you know.” It’s been said time and time again. To a PR student, connecting with professionals can often appear too intimidating to even try, but have no fear! Social media is a great way to connect with professionals in a less stressful environment! Taking a few easy steps will allow you to not only connect with someone you don’t’ know, but probably impress them along the way as well.

Know Their Work

Professionals may be flattered at you fan-girling over how pretty their office is, or who their clients are, but nothing shows your genuine interest better than knowing what they have done. Look up case studies, check out their blog and really read them! This not only gives you the chance to get a true idea of what type of work they do, but it also helps you see if this person is all you’ve cracked them up to be. By being able to discuss a person’s work with them, in and educated and informed manner, you show that you are truly interested in their career industry.

Interact With Them

So now that you have studied up on the person/company/brand that you love, it’s time to let them know. Social media is all about having real conversations so just remember to be yourself. I think one of the best ways to show them you like their work is to share their blog, tweets, etc. Networking on social media allows you to create a more casual environment to interact. Twitter is a great platform for starting conversations with professionals because you aren’t expected (or allowed) to write a lot. Just tell them, and your followers, why you like it. You may even get a reply or a follow from it! You can also comment on their work if you don’t want to share it. Be aware to not over do mentions and comments though! You want to show the person you admire what they do, not that you’re obsessed with them (even if you are).

Connect

Now that you’ve laid the foundation for connection, it’s time to take the plunge. I think connecting on LinkedIn is a great midway point between Twitter and email. I recommend connecting on LinkedIn within a few days of having a conversation on social media. Remember to always write an actual note on the invite, not the generic one given. Remind them of the conversation and let them know why you want to connect. Don’t be afraid of rejection. Most professionals will welcome connecting with an enthusiastic student with open arms.

Social media may not scream professionalism to some, but it can be great tool for you to reach out to people you want to connect with.  Social media has the unique ability to blend your personal life with your professional one, and that allows you to form genuine connections with people. When you interact with professionals on social media you are able to highlight you’re unique blend of personality and professionalism. So next time you are looking to network, turn to social media. You may be surprised at how successful you will be.

Finding Your Social Media Voice

June 17, 2014 1 Comment

By: Austin Ambrose @tex_ambrose7

caity weaverSocial media is almost no longer an option; working professionals need to have an online presence in today’s world. For journalists, especially those in public relations, it is vital to find your social media voice. There are many different factors that must be incorporated into shaping this voice.

The first factor being your company/organization’s standards. You should never completely adopt the voice that your company encourages you to use. It is important to know and understand the standards of the company, but you will come off as automated if you only use the voice that comes from their standards.

Another important consideration is a journalist’s ethics and professionalism. Know your ethics and know your boundaries. The threshold of too far is closer than you often think. When and doubt don’t send it out. Make sure you are not giving up your journalistic integrity by trying to relate too much with the audience. Being relatable comes in the next section: personality.

Having a personality is very important. You don’t want to be the corporate dud or the try hard. Let your voice emerge naturally. No one like the person who tweets three times every couple of hours. That is just annoying and bothersome. People also don’t like boring facts that will just make people skip over your post. Allow some of your personality shine through. Let your viewers know that you are a human being and have feelings. The only caution is to watch your professionalism. A balance of personality and professionalism does exist.

Finding that fine line takes practice. It won’t come to you over night. It’s like a science experiment – you have to keep testing new variables until the right combination appears. Don’t be afraid to experiment. Another helpful hint is to have personal social media and work ones (However, don’t have two accounts on one channel). This allows you to have more creative freedom on your personal account, while being more professional for work.

There is no one right answer for finding your social media voice. Nor is there one right method to finding it. The voice can often depend on the objective of the account, the type of company you work for, and what social media is being used. The most important part is finding a balance of interesting and informational – professional and personable.

If you are still having trouble finding your own voice through practice, the next best thing to do is research. Look up famous journalists and their social media presence. Part of writing is reading and mixing different styles to create your own. This technique would be just as usable for social media. Caity Weaver, a writer for Gawker—a New York City blog—has an excellent social media voice. She is witty and interesting, but still manages to incorporate her professional agenda from time to time. Finding your voice might mean combining many other voices. As long as the end result represents you, the journey is complete.

The Best Brands on Twitter

May 28, 2014 2 Comments

By: Morgan Brenner

When you’re on twitter, looking through your feed and trying to find something to brighten your day the last thing you want to see is an advertisement, right? Or can an advertisement be just that? Brands on social media have turned from just throwing information about themselves in your face into their own voice that can interact, help, inform and entertain. These are just of few of those brands that we can all take notes on.

Delta (@Delta)

However not charming airport security, babies crying on planes and being stuck in the middle seat is, Delta Airlines balances that out nicely with their witty and interactive Twitter account. As all brands should, Delta promotes their products with a look into their new luxury seating and announcements of sales to expensive over sea destinations. They have contests and prizes, they interact with accounts they sponsor and they even have puns. Delta is just the kind of upbeat airline you want to be flying with. And don’t forget to check out their other Twitter account @deltaassist for ways to handle any airline problem you may run into.

delta

Charmin (@Charmin)

Toilet talk is not necessarily dinner conversation, but when you do it like Charmin does on their feed, you can’t go wrong. Charmin creates their own hashtags to start conversations on twitter and stay involved by retweeting or replying to others who use their hashtags. They also involve themselves with trending hashtags, but are not annoying. Charmin is pretty funny while keeping the bathroom humor to a G rating, even when they use ‘#tweetfromthetoilet.’

Hamburger Helper (@Helper)hamburger

Now this is one of my personal favorites. Hamburger helper is not only hilarious but also up to date with pop culture, and it shows on their twitter feed. They promote their meals but do it in clever ways such as replacing lyrics from “Fancy” by Iggy Azalea with “I’m so tasty” and many other dinner puns. When you talk about finding a voice on twitter for your brand, Hamburger Helper has done that perfectly. As for interacting on Twitter, they not only tweet at other accounts but follow some of the followers they interact with, which is not often done by largely popular twitter accounts.

Oreo’s (@Oreo)

Although Twitter is a social media website for words, Oreo’s has used its rather new picture preview feature to their advantage. Some sort of visual accompanies almost every tweet, whether it is their own advertisements, a new way to eat their cookies or Oreo art. They aren’t just pictures, there are videos as well as vines. When looking at a page full of words a picture will attract your eye faster than anything else. Oreo Cookie knows this and uses it to their advantage in a great way.

Twitter: Turning Annoyance into Engagement

May 23, 2014 2 Comments

By: Jess Carnprobst @jess_carnprobst

140516-socialskim-facebook-twitter-klout-studyThis question pops into everyone’s mind before hitting the “tweet” button: am I being annoying on Twitter? Is this tweet actually engaging? There is never a clear answer because everyone’s perspective is very different, but there are some general guidelines to follow for the next time you find yourself asking these questions.

Be mindful of what you share

I’m just going to get this one out of the way now. If you’re someone who continually complains on Twitter or shares needless details about your personal life, you may be seen as annoying. Of course, everything is fine in moderation. If you are continually getting a lot of unfollows, it might be time to change up your style.

Keep the retweets down

One general rule of thumb is not to retweet too many times a day. Instead of simply retweeting a bunch of tweets that you like, quote some tweets or if there is a link, tweet the link with your own statement or thought about it. This turns irrelevant content into engaging information that your followers will be more likely to enjoy.

Think of others

Think of others on your timeline. They don’t want to see 50 tweets about the same thing. Try to tweet about content that will be engaging to them, instead of something that only you find interesting. Along the same line, think of the people you are following. If you’re following people that have nothing to do with your interests and are not friends of yours, they may not be the best person to follow because they will most likely not be interested in what you have to say.

Help those who won’t be interested in your Twitter chat or conference

One thing I like to do if I know I am going to be tweeting a lot in a short time period (yes, I am referring to you National Conference) is tweet out the link that allows people to unfollow a hashtag. This way, they won’t have to see all of your tweets and you can still engage with everyone who will actually enjoy what you have to say. After all, we all know that the only time we will be off of Twitter at a conference or event is when our phones die.

Twitter-mute-function

Overall, don’t go rushing to change your style. No matter what you do, people are always going to unfollow you because you’re “annoying.” Some haters will never stop hating; it’s impossible to please everyone. Try to engage as many people as possible by posting original content with interesting information. Stay true to yourself and your character as you tweet. People enjoy seeing personality instead of a generated tweet. Keep it original and keep it engaging!

7 Tips & Tricks For Networking Trips

March 26, 2014 2 Comments

7 Tips & Tricks For Networking TripsWhether you’re traveling to a new city alone or with a school organization for a networking trip, interacting with professionals can always be intimidating for a college student on the job hunt.

Over the course of my professional experience, I’ve discovered how essential it is to plan for the worst before diving head first into the “working world.” That way, you’ll be completely prepared and the right mindset to give your best first impression. Here are the seven tips I’ve taken away for professional networking.

Research the Company Before Visiting

This is crucial before even setting up the trip. For starters, it’d be beneficial to research your PR point of contact, company history, brand standards and social media platforms before you do anything else. You’ll sound knowledgeable while interacting with the professionals at the company online and in person using solid talking points from your research.

Bring Your Resume/Business Cards

Bring several copies of your most updated resume to give to every professional you meet. Business cards are also great if you have them too. Being able to showcase your professional experience is important, especially when time is precious on a company tour.

Look The Professional Part

No sweats, no gym shoes and for goodness sake do not cake on the make-up. This is the time you look your sharpest. Shine your shoes, iron those dress pants and don’t forget to put on deodorant before walking through the front doors of the company you’re visiting. When in doubt, a blazer and dress pants, or black leggings are my go-to professional attire. I never wear heels, unless they are low or on a tall boot, but even then I bring flats in my bag, just in case blisters appear.

Hope For The Best, Prepare For The Worst

I always bring a purse with me on professional occasions carrying items for the most inopportune moments when you have coffee breath, your phone is on 2% battery, etc. These key items are:

  •       Altoid mints or gum
  •       Hand wash
  •       Perfume/Deodorant
  •       Cash
  •       Portable phone charger
  •       Band aids
  •       Dental floss

Tweet At The Company Before Visiting

True story: tweeting at MediaSource, a PR agency named 2013’s Best Health Care PR/Marketing Agency by communications industry powerhouse Ragan Communications, before touring their office in Columbus, Ohio with PRSSA earned me my very own MediaSource coffee mug and “swag bag”. It was really exciting being recognized in front of the whole group tour for using their hashtag #BobcatsBrandJournalized14 before visiting. It just goes to show you what doing your research can achieve: recognition before a face-to-face introduction.

Don’t Be Late

Arrive two hours early if you have to, butjust make sure you are not late. Just don’t do it. Period. (Rule of thumb is 5 minutes early is on time.)

Follow Up

Through email or LinkedIn, following up with a personal message is the perfect way to show your appreciation for their time and especially shows initiative for keeping the conversation going.Hand written thank you notes are an excellent personal touch too. Don’t stop there though. Keep the relationship consistent with an email every few weeks with a possible blog link you found interesting or info-graphic worth checking out.

 

Stephanie Gort is a senior studying Strategic Communications. You can follow her on Twitter at @StephGort.

#HideAndGoBus proves to be a success

March 5, 2014

GObusThroughout the last few months, our GoBus account has been hosting a promotional contest, in the hopes of increasing campus outreach as well as strengthening the relationship between client and customer.

The contest, titled #HideAndGoBus, gives students the opportunity to win a free round trip ticket on any GoBus route, simply by participating in social media.

But, how does one win? It’s quite simple, actually. Each week the associates of the account discuss where they would like to hide the prize, typically debating between popular campus locations. Once the location is decided, the account puts together the winning prize – a GoBus backpack with a congratulatory letter inside, which is then hidden somewhere on campus.

Now comes the fun part – participatory social media! The GoBus twitter account (@ridegobus) tweets out a picture with a clever caption as a hint to where to find the bag. For example, the caption for a previous event was: “Craving a salad from Shively? Lettuce give you a free ride home!” the prize was hidden in Shively Dining Hall.

Once a student finds the bag, the letter instructs them to tweet back a picture of the bag as well as the hashtag #HideAndGoBus. The voucher number is then sent to the winner via direct message. This method prevents students from just walking off with the prize, and encourages followers to participate on social media.

So far rides have been found in Ping Recreation Center, The Front Room coffee shop and Alden Library.

The contest has proved to be a huge success for the GoBus account. Not only has it given the associates real world experience in doing social media for a client, but it has also helped GoBus connect better with their riders. Sometimes, GoBus isn’t seen in the best light by students, but this contest helps the company to redeem themselves and gain more student approval.  It has also become quite an exciting thing on campus, based on the reactions from students.

Jack McCann, winner of the very first #HideAndGoBus contest, exclaimed, “Wait, is this real? I can just take this?” via twitter when coming across the prize. All of the backpacks have been found within the first 10 to 15 minutes of being tweeted.

As the Assistant Account Executive for GoBus, I am very proud of everything our account has been able to accomplish for our client through this project. I feel as though each member of the account, including the executives, have all gained something great from this campaign because we developed it from the very beginning.

One of the many things I love about Public Relations is the opportunity to see your creative ideas come to life. For us #HideAndGoBus started out as just a simple hashtag and has now developed into an actual participatory promotion, and not only that, but it has also been successful.

I cannot stress enough how much we as an account have to thank ImPRessions and GoBus for allowing us the experience to create and implement something like this. It has been an experience I know I will take with me throughout the remainder of my college career working with ImPRessions and beyond.

Megan Newton is a sophomore studying Strategic Communication and specializes in Anthropology and Visual Communication. You can follow her on Twitter at @_megannewton.

The Golden Rule to Hashtags

March 3, 2014 1 Comment

#Do #you #ever #see #tweets #like #this? I hope it’s not yours – kidding.

hashtag Hashtag usage is intentional by the way it organizes Twitter conversation. The information and conversation tracked by #ScrippsPRCW bonded us together. The use of hashtags also broadens prospective audiences. Joining national Twitter chats rapidly grows the audience that sees your tweet purely from the hashtag.

My favorite use of hashtags is its track abilities. We know the whole world was watching Scandal on Thursday. #Gladiators united and trended. More importantly, people use hashtags to identify an event, emergency or breaking news.

What we must remember through the excitement of news or TV shows is not to overuse hashtags. It’s used as conversation piece, not the whole story.

The rule

It depends where you look, but most marketing experts and outlets say no more than three. My personal rule is two. I feel overwhelmed when I read more than two hashtags in a tweet. From an appearance perspective, it’s #ugly, and it makes the tweet difficult to read. Social media is a place where content has an expiration. Numerous hashtags clog the information tunnels. Google doesn’t even like too many hashtags in a tweet. The overuse of hashtags excludes the tweets from its real time search results.

Tweets are only 140 characters. Don’t waste 50% of your tweet on hashtags. Use the character space for valuable, strategic content. Like I mentioned earlier, hashtags track conversation. Multiple hashtags lessen the possibility of your tweet having searchable results.

Best practices

To avoid hashtag abuse in your personal or business Twitter pages here are list of best practices from Mashable:

  • Be Specific: Make sure hashtags are relevant and specific to the topic. Avoid vague or generic hashtags because they’re less effective in conversation and searches. For example, if you watch the Bachelor you wouldn’t tweet #rose. No one would identify the context of the message.
  • Keep it Simple: Know what’s trending and never use the same hashtag twice.
  • Give Context: #A #tweet #full #of #hashtags #is #confusing. Don’t let hashtags speak for you, add more to the conversation. Use the allotted characters to tell a story, and let the hashtag compliment it.

Always remember to tweet creatively!

Melaina Lewis is a junior Strategic Communications major specializing in Global Leadership and Marketing. You can follow her on Twitter at @melaina_lewis 

The Viral Games: @Sochi

February 26, 2014 4 Comments

Sochi Social GraphicThe stakes couldn’t be higher. The stage couldn’t be bigger. The tweets couldn’t come faster.

Sochi, Russia’s recently concluded XXII Olympic Games, brought to light the true power and influence of social media. If you considered the London Olympics to be the “Twitter Games”, then you should be comfortable with Sochi’s new label – The “Viral Games.” A variety of different conversations surrounded the Winter Games, allowing for them to become the most socially engaged Olympics ever. In case you missed the buzz, I’ve recapped a few of the memorable moments of the globally celebrated event.

Shortly after journalists and spectators arrived in Sochi for the opening ceremony they took to social media and shared their experiences with the world. Disparaging photos and tweets took the web by storm, as the visitors experienced infrastructure issues. Undrinkable water, unfinished living quarters, and an abundance of stray dogs made many guests feel as though the city was underprepared for the event, in which Russia invested $51 billion.

The uncomplimentary conditions prompted the creation of the hashtag #SochiProblems, which eventually amassed greater participation than the official hashtag, #Sochi2014. An account titled “@SochiProblems” was also created, but no longer exists. The account garnered nearly 340,000 followers, which at one point was 120,000 more than the official @Sochi2014 account. The most tweeted about moment of the Olympics, was the USA Men’s Hockey shootout victory over Russia.

During the Olympics, LGBT rights became a prominent conversation on social media as a result of Vladimir Putin, Russia’s President, having just passed an anti-gay legislation that prohibits the “exposure of non-traditional sexual relations to minors.” The legislation also mandates a law that prohibits speaking in defense of gay rights in the presence of minors. Several dignitaries have expressed their displeasure with the ruling. Shortly after boycotts began, small protests broke out, and the Olympics commenced. By the end of the event, supporters of the movement had quieted exponentially and the majority of the social conversations ended with the closing ceremony.

The Canadian Olympic Team walked away with an impressive medal count (25) and a certain victory with their social media presence. Not only did the team have a very active Twitter account, but the athletes themselves were very zealous in their contribution of photos and real time tweets. Some of the more socially active Canadian athletes were snowboarder Mercedes Nicoll, bobsledder Kaillie Humphries, and speed skater Denny Morrison. Canada also acquired a bit of attention at the Olympics from their placement of a beer fridge in the Canadian Olympic House that required a Canadian passport in order to obtain free beer. Our neighbors up north undoubtedly showed the rest of the world that they’re no strangers to public relations!

The XXII Olympic Games have ended and the guests have traveled home, but millions of tweets remain archived and the event will go down in history as the most socially consumed, ever. The Games in Sochi could not have better represented 2014 as a year of social forward thinking and media consumption. Nothing says 2014 more than the fact a crowd-fund campaign sent the Jamaican bobsled team to the Olympics. Though, the next Olympics will be even greater, there is a great deal to be said for the connected presence of athletes, fans, journalists and prominent figures on social media during the Games in Sochi.

How did you interpret the success of the XXII Olympic Games in Sochi? What was your favorite social media moment of #Sochi2014?

Gary Bridgens is junior at Ohio University. Follow Gary on Twitter @garingiscaring and connect him on Linkedin.

Using Twitter to Assist Your Internship Search

February 24, 2014 2 Comments

tweet networkWith internship hunting season upon us, it can be easy to get overwhelmed when attempting to reach out and contact employers. However, as students in the field of public relations, we have an advantage. While you’re scrolling through your Twitter feed before, during and after your daily activities, remember that our most-loved social media network can be utilized. While you’re using Twitter to make connections, employers are using it to look for potential internship candidates – chances are they know and understand just how important social media is in our industry and they will be highly responsive. Here are just a few tips on how to lessen the stress of finding an internship by using Twitter effectively.

Update your Twitter bio. This might not seem that important, but Twitter is offering you 140 characters to explain yourself. Make those 140 characters into a small resume and list the basics of your education, activities and organizations. This way when you do make contact with a potential internship employer, they have information readily available. You do not want to reach out to an employer and then present an unprofessional profile. It’s also important to tag organizations in which you may be involved in your bio – creating a quick and easy way for the employer see the Twitter accounts of the organization as well. (e.g., @OUImPRessions!)

Do research and analyze other accounts. It’s important to follow companies or agencies that you might be interested in working for. Read articles they may post, and make notice of how the brand is utilized on Twitter. Also look at the content of the posts and evaluate the type of industry represent and if you could be an asset. This could be useful when you’re writing your own tweets, or looking to reach out in the future.

Reach out to employees. Research the employees at the company as well. Another great thing about being a Bobcat is that our alumni network is large and strong. Bobcats are loyal to their school – so look for current employees that might be an Ohio U alum! Reach out to them for suggestions or recommendations. If there are no Ohio connections at your dream internship, look for other current employees who seem to be knowledgeable and responsive on their Twitter page. Ask for advice, reply to posts that interest you, etc.

Use Twitter chats and hashtags to get involved. When PRSSA National conducts Twitter chats, use the hashtag and get involved in the conversation. You never know who you might meet that could be a networking connection in the future. It also creates professional content for your Twitter page and could help employers pick you out.

Twitter is quick, manageable, and effective. In the world of communications, we know this better than anyone. Use it to your advantage!

Erin Golden is a junior studying Strategic Communication and minoring in Spanish, with a specialization in Marketing. Follow her on Twitter at @erinngolden.

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