Ohio University ImPRessions

Ohio University ImPRessions

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7 Tips & Tricks For Networking Trips

March 26, 2014 2 Comments

7 Tips & Tricks For Networking TripsWhether you’re traveling to a new city alone or with a school organization for a networking trip, interacting with professionals can always be intimidating for a college student on the job hunt.

Over the course of my professional experience, I’ve discovered how essential it is to plan for the worst before diving head first into the “working world.” That way, you’ll be completely prepared and the right mindset to give your best first impression. Here are the seven tips I’ve taken away for professional networking.

Research the Company Before Visiting

This is crucial before even setting up the trip. For starters, it’d be beneficial to research your PR point of contact, company history, brand standards and social media platforms before you do anything else. You’ll sound knowledgeable while interacting with the professionals at the company online and in person using solid talking points from your research.

Bring Your Resume/Business Cards

Bring several copies of your most updated resume to give to every professional you meet. Business cards are also great if you have them too. Being able to showcase your professional experience is important, especially when time is precious on a company tour.

Look The Professional Part

No sweats, no gym shoes and for goodness sake do not cake on the make-up. This is the time you look your sharpest. Shine your shoes, iron those dress pants and don’t forget to put on deodorant before walking through the front doors of the company you’re visiting. When in doubt, a blazer and dress pants, or black leggings are my go-to professional attire. I never wear heels, unless they are low or on a tall boot, but even then I bring flats in my bag, just in case blisters appear.

Hope For The Best, Prepare For The Worst

I always bring a purse with me on professional occasions carrying items for the most inopportune moments when you have coffee breath, your phone is on 2% battery, etc. These key items are:

  •       Altoid mints or gum
  •       Hand wash
  •       Perfume/Deodorant
  •       Cash
  •       Portable phone charger
  •       Band aids
  •       Dental floss

Tweet At The Company Before Visiting

True story: tweeting at MediaSource, a PR agency named 2013’s Best Health Care PR/Marketing Agency by communications industry powerhouse Ragan Communications, before touring their office in Columbus, Ohio with PRSSA earned me my very own MediaSource coffee mug and “swag bag”. It was really exciting being recognized in front of the whole group tour for using their hashtag #BobcatsBrandJournalized14 before visiting. It just goes to show you what doing your research can achieve: recognition before a face-to-face introduction.

Don’t Be Late

Arrive two hours early if you have to, butjust make sure you are not late. Just don’t do it. Period. (Rule of thumb is 5 minutes early is on time.)

Follow Up

Through email or LinkedIn, following up with a personal message is the perfect way to show your appreciation for their time and especially shows initiative for keeping the conversation going.Hand written thank you notes are an excellent personal touch too. Don’t stop there though. Keep the relationship consistent with an email every few weeks with a possible blog link you found interesting or info-graphic worth checking out.

 

Stephanie Gort is a senior studying Strategic Communications. You can follow her on Twitter at @StephGort.

#HideAndGoBus proves to be a success

March 5, 2014

GObusThroughout the last few months, our GoBus account has been hosting a promotional contest, in the hopes of increasing campus outreach as well as strengthening the relationship between client and customer.

The contest, titled #HideAndGoBus, gives students the opportunity to win a free round trip ticket on any GoBus route, simply by participating in social media.

But, how does one win? It’s quite simple, actually. Each week the associates of the account discuss where they would like to hide the prize, typically debating between popular campus locations. Once the location is decided, the account puts together the winning prize – a GoBus backpack with a congratulatory letter inside, which is then hidden somewhere on campus.

Now comes the fun part – participatory social media! The GoBus twitter account (@ridegobus) tweets out a picture with a clever caption as a hint to where to find the bag. For example, the caption for a previous event was: “Craving a salad from Shively? Lettuce give you a free ride home!” the prize was hidden in Shively Dining Hall.

Once a student finds the bag, the letter instructs them to tweet back a picture of the bag as well as the hashtag #HideAndGoBus. The voucher number is then sent to the winner via direct message. This method prevents students from just walking off with the prize, and encourages followers to participate on social media.

So far rides have been found in Ping Recreation Center, The Front Room coffee shop and Alden Library.

The contest has proved to be a huge success for the GoBus account. Not only has it given the associates real world experience in doing social media for a client, but it has also helped GoBus connect better with their riders. Sometimes, GoBus isn’t seen in the best light by students, but this contest helps the company to redeem themselves and gain more student approval.  It has also become quite an exciting thing on campus, based on the reactions from students.

Jack McCann, winner of the very first #HideAndGoBus contest, exclaimed, “Wait, is this real? I can just take this?” via twitter when coming across the prize. All of the backpacks have been found within the first 10 to 15 minutes of being tweeted.

As the Assistant Account Executive for GoBus, I am very proud of everything our account has been able to accomplish for our client through this project. I feel as though each member of the account, including the executives, have all gained something great from this campaign because we developed it from the very beginning.

One of the many things I love about Public Relations is the opportunity to see your creative ideas come to life. For us #HideAndGoBus started out as just a simple hashtag and has now developed into an actual participatory promotion, and not only that, but it has also been successful.

I cannot stress enough how much we as an account have to thank ImPRessions and GoBus for allowing us the experience to create and implement something like this. It has been an experience I know I will take with me throughout the remainder of my college career working with ImPRessions and beyond.

Megan Newton is a sophomore studying Strategic Communication and specializes in Anthropology and Visual Communication. You can follow her on Twitter at @_megannewton.

The Golden Rule to Hashtags

March 3, 2014

#Do #you #ever #see #tweets #like #this? I hope it’s not yours – kidding.

hashtag Hashtag usage is intentional by the way it organizes Twitter conversation. The information and conversation tracked by #ScrippsPRCW bonded us together. The use of hashtags also broadens prospective audiences. Joining national Twitter chats rapidly grows the audience that sees your tweet purely from the hashtag.

My favorite use of hashtags is its track abilities. We know the whole world was watching Scandal on Thursday. #Gladiators united and trended. More importantly, people use hashtags to identify an event, emergency or breaking news.

What we must remember through the excitement of news or TV shows is not to overuse hashtags. It’s used as conversation piece, not the whole story.

The rule

It depends where you look, but most marketing experts and outlets say no more than three. My personal rule is two. I feel overwhelmed when I read more than two hashtags in a tweet. From an appearance perspective, it’s #ugly, and it makes the tweet difficult to read. Social media is a place where content has an expiration. Numerous hashtags clog the information tunnels. Google doesn’t even like too many hashtags in a tweet. The overuse of hashtags excludes the tweets from its real time search results.

Tweets are only 140 characters. Don’t waste 50% of your tweet on hashtags. Use the character space for valuable, strategic content. Like I mentioned earlier, hashtags track conversation. Multiple hashtags lessen the possibility of your tweet having searchable results.

Best practices

To avoid hashtag abuse in your personal or business Twitter pages here are list of best practices from Mashable:

  • Be Specific: Make sure hashtags are relevant and specific to the topic. Avoid vague or generic hashtags because they’re less effective in conversation and searches. For example, if you watch the Bachelor you wouldn’t tweet #rose. No one would identify the context of the message.
  • Keep it Simple: Know what’s trending and never use the same hashtag twice.
  • Give Context: #A #tweet #full #of #hashtags #is #confusing. Don’t let hashtags speak for you, add more to the conversation. Use the allotted characters to tell a story, and let the hashtag compliment it.

Always remember to tweet creatively!

Melaina Lewis is a junior Strategic Communications major specializing in Global Leadership and Marketing. You can follow her on Twitter at @melaina_lewis 

The Viral Games: @Sochi

February 26, 2014 2 Comments

Sochi Social GraphicThe stakes couldn’t be higher. The stage couldn’t be bigger. The tweets couldn’t come faster.

Sochi, Russia’s recently concluded XXII Olympic Games, brought to light the true power and influence of social media. If you considered the London Olympics to be the “Twitter Games”, then you should be comfortable with Sochi’s new label – The “Viral Games.” A variety of different conversations surrounded the Winter Games, allowing for them to become the most socially engaged Olympics ever. In case you missed the buzz, I’ve recapped a few of the memorable moments of the globally celebrated event.

Shortly after journalists and spectators arrived in Sochi for the opening ceremony they took to social media and shared their experiences with the world. Disparaging photos and tweets took the web by storm, as the visitors experienced infrastructure issues. Undrinkable water, unfinished living quarters, and an abundance of stray dogs made many guests feel as though the city was underprepared for the event, in which Russia invested $51 billion.

The uncomplimentary conditions prompted the creation of the hashtag #SochiProblems, which eventually amassed greater participation than the official hashtag, #Sochi2014. An account titled “@SochiProblems” was also created, but no longer exists. The account garnered nearly 340,000 followers, which at one point was 120,000 more than the official @Sochi2014 account. The most tweeted about moment of the Olympics, was the USA Men’s Hockey shootout victory over Russia.

During the Olympics, LGBT rights became a prominent conversation on social media as a result of Vladimir Putin, Russia’s President, having just passed an anti-gay legislation that prohibits the “exposure of non-traditional sexual relations to minors.” The legislation also mandates a law that prohibits speaking in defense of gay rights in the presence of minors. Several dignitaries have expressed their displeasure with the ruling. Shortly after boycotts began, small protests broke out, and the Olympics commenced. By the end of the event, supporters of the movement had quieted exponentially and the majority of the social conversations ended with the closing ceremony.

The Canadian Olympic Team walked away with an impressive medal count (25) and a certain victory with their social media presence. Not only did the team have a very active Twitter account, but the athletes themselves were very zealous in their contribution of photos and real time tweets. Some of the more socially active Canadian athletes were snowboarder Mercedes Nicoll, bobsledder Kaillie Humphries, and speed skater Denny Morrison. Canada also acquired a bit of attention at the Olympics from their placement of a beer fridge in the Canadian Olympic House that required a Canadian passport in order to obtain free beer. Our neighbors up north undoubtedly showed the rest of the world that they’re no strangers to public relations!

The XXII Olympic Games have ended and the guests have traveled home, but millions of tweets remain archived and the event will go down in history as the most socially consumed, ever. The Games in Sochi could not have better represented 2014 as a year of social forward thinking and media consumption. Nothing says 2014 more than the fact a crowd-fund campaign sent the Jamaican bobsled team to the Olympics. Though, the next Olympics will be even greater, there is a great deal to be said for the connected presence of athletes, fans, journalists and prominent figures on social media during the Games in Sochi.

How did you interpret the success of the XXII Olympic Games in Sochi? What was your favorite social media moment of #Sochi2014?

Gary Bridgens is junior at Ohio University. Follow Gary on Twitter @garingiscaring and connect him on Linkedin.

Using Twitter to Assist Your Internship Search

February 24, 2014 1 Comment

tweet networkWith internship hunting season upon us, it can be easy to get overwhelmed when attempting to reach out and contact employers. However, as students in the field of public relations, we have an advantage. While you’re scrolling through your Twitter feed before, during and after your daily activities, remember that our most-loved social media network can be utilized. While you’re using Twitter to make connections, employers are using it to look for potential internship candidates – chances are they know and understand just how important social media is in our industry and they will be highly responsive. Here are just a few tips on how to lessen the stress of finding an internship by using Twitter effectively.

Update your Twitter bio. This might not seem that important, but Twitter is offering you 140 characters to explain yourself. Make those 140 characters into a small resume and list the basics of your education, activities and organizations. This way when you do make contact with a potential internship employer, they have information readily available. You do not want to reach out to an employer and then present an unprofessional profile. It’s also important to tag organizations in which you may be involved in your bio – creating a quick and easy way for the employer see the Twitter accounts of the organization as well. (e.g., @OUImPRessions!)

Do research and analyze other accounts. It’s important to follow companies or agencies that you might be interested in working for. Read articles they may post, and make notice of how the brand is utilized on Twitter. Also look at the content of the posts and evaluate the type of industry represent and if you could be an asset. This could be useful when you’re writing your own tweets, or looking to reach out in the future.

Reach out to employees. Research the employees at the company as well. Another great thing about being a Bobcat is that our alumni network is large and strong. Bobcats are loyal to their school – so look for current employees that might be an Ohio U alum! Reach out to them for suggestions or recommendations. If there are no Ohio connections at your dream internship, look for other current employees who seem to be knowledgeable and responsive on their Twitter page. Ask for advice, reply to posts that interest you, etc.

Use Twitter chats and hashtags to get involved. When PRSSA National conducts Twitter chats, use the hashtag and get involved in the conversation. You never know who you might meet that could be a networking connection in the future. It also creates professional content for your Twitter page and could help employers pick you out.

Twitter is quick, manageable, and effective. In the world of communications, we know this better than anyone. Use it to your advantage!

Erin Golden is a junior studying Strategic Communication and minoring in Spanish, with a specialization in Marketing. Follow her on Twitter at @erinngolden.

Brands That Are Taking Over Twitter

December 9, 2013 2 Comments

Social media has become a big part of our everyday life. It is how we communicate with one another, receive the news and express ourselves. It only makes sense for brands to keep up the pace and become a part of it, too- the ones that don’t are getting left in the dust.

All of my favorite clothing brands started tweeting late in the evening on Thanksgiving. They were letting all of their followers know about their upcoming Black Friday and Cyber Monday sales. After seeing these tweets, I didn’t even check the sales on the brands’ websites that don’t have a social media presence.

Some of the best accounts I have come across are ones for food brands. My favorite is @TacoBell. I have been a longtime follower of the brand being a lover of cheap fast food. But whether you are a fan or not, this account does everything right in the marketing world.

They have just the right balance of tweets promoting their brand and interacting with their followers. If you check out their Twitter, the voice of @TacoBell is consistent and relatable. They try their best to respond to tweets from followers. Celebrities have even started to tweet at them, especially super model Chrissy Teigen. She has established such a great relationship with them via Twitter that they sent her a wedding present!

Twitter1

Props to whoever runs the @TacoBell account – they have really created a positive image for the brand that goes beyond just food. When super models are tweeting at you, you know you are doing something right.

Another surprisingly entertaining account is the brand @Oreo. When you first hear the word Oreo, you think “just a cookie”. Not anymore. @Oreo has created a real personality for itself on Twitter and has had a lot of fun doing it. Their tweets are usually witty, sometimes poking fun at other types of snacks like Kit Kat. They also make sure to keep up with holidays and current events. They were actually one of the first brands to acknowledge the birth of the royal baby. The day that it was announced that Kate Middleton had given birth, @Oreo was fast to tweet this:

Twitter2

Being in the know and always entertaining, the @Oreo personality will carry its brand far. Using their famous cookie in the pictures they tweet reminds followers how good they are every time they appear on Twitter.

Brands like these are setting the bar for others. Take notes, this is how you give a brand personality and how you don’t just become a product, but a lifestyle!

-Lauren Chemas is a senior studying strategic communication. Follow her at @LaurenChemas.

Twitter Lessons from the A-List

December 2, 2013 2 Comments

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure.

By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community?

Here’s some lessons to take away from some of our favorite A-list celebrities.

Do show your personality. Oftentimes I will like, or dislike, a celebrity based on how funny and relatable I find their tweets. And yes, I do realize this may not be the best course of action.

Take Anna Kendrick for example. I saw her in Twilight and loved her in Pitch Perfect, but I never really thought twice about her until I found her Twitter, after which she instantly became one of my favorite celebrities.

Anna

Do promote your work. Promoting your work is important and now with the influence of the Internet, we have more power than ever before to set ourselves apart and promote our work.

Mindy

Do connect with others. By reaching out to a firm or company before meeting with them, you have a great opportunity to set an amazing first impression. By connecting with others you can also promote collaborations. Jimmy Fallon does this before his show each night.

Jimmy

Don’t get into Twitter feuds. This one’s for you Kanye. Getting into a fight with Jimmy Kimmel on Twitter…probably not the smartest idea. So if you’re having an issue with a friend, colleague or stranger, it might be best to not display your emotions on the Internet for everyone to see. A simple phone call or text message might suffice in this situation.

Kimmel

Don’t drunk tweet. We get it, you partied, maybe drank a little too much. That doesn’t mean you have to turn to Twitter every time you have a crazy night. There are some things that are better left off the Internet, and drunken tweets are one of them.

LIamDon’t tweet only promotional things. When people only tweet promotional things to advance their careers, I get bored. It’s always more fun to follow people who spice up their promotions with some personality or fun anecdote.

-Carolyn Nachman is a junior studying strategic communication. Follow her at @CarolynNachman.

Recent Challenges in Social Media Ethics

November 24, 2013 5 Comments

Current trends in social media are both exciting and potentially scary. The amount of change is unprecedented, and the future of social media is a giant question mark waiting for our ideas to shape and transform it. Social media is centered around real people being themselves and expressing their ideas in a honest and open dialogue. It’s about connection. It’s about being social. It’s about opening the doors to a global community.

However, there are threats that many users may not even be aware of.

Astroturfing. Before reading this article I had no idea what ‘astroturfing‘ was, let alone how greatly it could affect online users. For those that were in the dark like myself, astroturfing involves using sophisticated software to pose as real people and support the cause of the software purchaser.

This is an almost unbelievable problem. Movie plots of smart technology going horribly wrong like the Matrix, Smart House, and iRobot all come to mind. However, the worst part of it is that the bad guys here are not smart technology — it’s people. This is something that used to be done as anonymous letters to the paper, but as technology advances the threats become even more expansive.

The people involved in using this software are betraying the very nature of blog comments and social media. These forums are meant to give each individual a voice, including those who are using astroturfing to silence that voice. It is a behind-the-scenes lie that attempts to sway public opinion by pretending to be the public, something so unethical I can’t believe that it’s legal. As journalists, I believe it is our responsibility to call out such activity and advocate for the public, although the software could comment on our articles and make it appear that no one agrees with our take on the issue.

Sponsored Tweets. While astroturfing can take place on a number of platforms, sponsored tweets are a challenge that has grown as Twitter has become increasingly popular. Well-followed celebrities or parody accounts will accept money to give a company or brand a positive shout out.

As a Twitter user, I can think of nothing I detest more than when these kind of tweets pop up on my news feed. Twitter should be an ad-free space, and I greatly lose respect for any popular people I follow that engage in this activity. Most of the time I simply unfollow them. These people are well trusted in the media and, while they may not consider themselves accountable to journalistic standards, they need to reevaluate their ethical standards. Accepting money in attempts to try to persuade their followers is not keeping the best interest of those followers a top priority. Take a look at how much some of the most popular tweeters are being paid.

With both of these growing issues it seems we are being catfished by celebrities we may look up to and businesses or government agencies that might not deserve the respect we give them. For those that don’t know what catfishing is, the following video will make the similarity abundantly clear.

Just as Nev didn’t know who the girl he met online truly was, perhaps we are getting to the point where we can’t trust the authenticity of fellow blog commenters or advocating tweeters.

It is up to us to stop these shady breaches of confidence from happening. If celebrities lose large followings every time they take cash for a tweet, it will decrease their incentive to do so. In addition, if the public can shed light on the specific events and organizations involved in astroturfing, the software loses its purpose and the public dialogue can continue to be an exchange worth having. Like I said before, it’s up to us.

-Ann Watercutter is a junior studying strategic communications with a minor in business and a marketing specialization. Keep up with Ann at @AWatercutter.

Social Media Strategies Learned From @CraftRoomies

November 14, 2013 8 Comments

Those of you who know me know that I could honestly care less about the Ohio State University, or anything that goes on there. I am a true Bobcat through and through, and nothing will ever change that. However, I discovered this incredibly interesting Twitter account run by OSU students, and I am still in awe even though I found it months ago.

Aaron Craft is the starting point guard for the Ohio State basketball team. Alongside of being an all-around solid and impressive player, Craft is a pre-med major with a 3.92 GPA and is a First Team Academic All-American. Not to mention of course the fact that he has made it onto Cosmopolitan Magazine’s “Hottest guys of March Madness” list two years in a row.

Needless to say, he is the OSU campus stud, and girls and guys alike consider themselves to be true fans. In early September, I came across an article in The Columbus Dispatch, stating the Aaron Craft had become engaged to his long time high school girlfriend.  After laughing to myself about the fluff that is considered newsworthy nowadays, I kept reading and discovered that Twitter had blown up with thousands of tweets from depressed girls commiserating about Craft’s now permanent relationship status. My personal favorites include the following.

TweetTweet 2

The story became national news, and was covered by CNN, ESPN.com and multiple other sources. I was intrigued. The best part by far, was when I discovered who broke the story, the @CRAFTRoomies.

Aaron Craft does not have his own social media sites (Frankly, I don’t blame him. Who knows what kind of crazies could stalk him on there), so his four roommates decided to create a Twitter account all about Aaron, by the people who know him best. The account currently has well over 13,000 followers, and includes Vine videos, photos and monthly twitter chats. It didn’t take me long to realize after checking it out, that these guys run this account in a creative and thoughtful manner that us as PR students could easily take a lesson or two from.

1. Know your Audience. OSU senior Logan Jones is one of the four roommates running the account. He and the others have taken into consideration their audience, and cater their tweets and promotions that way “ We have a lot of female followers and a lot of OSU fans in general so that is who we address our tweets to,” said Jones.  This means that they post things like Aaron’s baby pictures, and photos of random articles of his wardrobe…things every Aaron Craft fan would want to see.

In class we repeatedly talk about how important it is to cater your messages to your specific audience. Recognizing your audience is crucial to effective content writing, and is what helps you as the PR person to ultimately help the brand grow.

taco2. Make it Interactive. Craft’s roomies frequently tweet about their Tuesday taco nights and what a sacred tradition they consider it to be. Recently, the guys put together a contest where entrants would send in a Vimeo or Vine video about why they should be invited to taco night (guys only though, they don’t allow girls at their taco nights). The best video was chosen, and the winner was invited to have tacos with them the following Tuesday.

Allowing followers to interact with your account can promote more active readership, and ultimately more followers. Using fun promotions and tweet contests are fantastic ways to do that.

3. Be a Storyteller. One of my favorite parts about studying PR is when we get to talk about storytelling. Every person, company and brand has a story, and it is our job as PR people to tell these stories in the most creative ways possible.  I don’t think Craft’s roomies ever meant to do this necessarily, but I believe that they are acting as incredible storytellers.  Aaron Craft is what many would call a “campus celebrity,” and that is how his fans know him. But from what I have gathered, he is really just a normal, laid back guy, and he wants people to realize that. Now, his twitter followers have a better idea of who he really is, and he has his roommates to thank for that.

I immediately found this account to be funny and entertaining, but I was a little surprised to find it useful. Hats off to you, @CRAFT’SRoomies. Thanks to you, I am almost an OSU basketball fan (I said ALMOST…Go Bobcats!!!!!!!)

-Nicole Pellechia is a senior studying public relations. Follow her at @NPellechia18.

What Your Favorite Social Media Says About You

November 5, 2013 10 Comments

As young people – especially as PR students – we hear it over and over again: “Social media is taking over the world!”

New social networking sites are popping up faster than we can download the apps on our smartphones, and your social media drug-of-choice can give a lot of insight into your personality. What does your favorite say about your personality?

FacebookFacebook: You social butterfly, you! You’re an extrovert who loves to be in the know about all your friends’ current events. Most likely, your friends have learned to stop sharing new gossip with you because your reaction is usually “I saw that already on Facebook!” You like to live in – and document – the moment, and try to live life to the absolute fullest.

PinterestPinterest: You’re a dreamer who loves making plans and lists. You love to organize in a fun way – no dry agendas or boring PowerPoint’s for you! You have big plans – and a lot of them – but whether or not you follow through on them can sometimes be anybody’s guess.

Work-wise, you may be a bit of a procrastinator – but you’re great at keeping the mood light and moving things along. You can generally get along with most people – as long as they don’t steal your photo album titles.

TwitterTwitter: Constantly on-the-go, you don’t have time to slow down and explain your whole life to someone. You’re fast-paced, like things neat and concise, and love it when everyone else can keep up with your whirlwind lifestyle. One of your greatest joys is when the barista nails your “Grande-hot-triple five-pump-vanilla-non-fat-no-foam-whipped-cream-extra-hot-extra-caramel-carmel-macchiato” without batting an eye

You can be demanding, but you get stuff done – and while you might butt heads when working in a group, the final result always blows everyone away.

TumblrTumblr: You dabble in a little bit of everything and have interests in a wide variety of categories – art, music, books, movies, fashion – whatever it is, you’re tracking the tag on Tumblr! You like to have things all gathered in one place, and often tackle projects by breaking each major component into smaller blocks.

WordPressWordPress: You’re pretty no-nonsense – chances are, you have your ideal career all mapped out and know exactly how it is you want to get there. You know what you want in life and are driven, but still enjoy having a creative outlet to vent every once in a while.

You’re the go-to person when people want to get down to business. You’re quick, efficient, organized and great at delegating.

LinkedInLinkedIn: If LinkedIn is your favorite social media tool, props to you. Seriously. Obviously, if you’re a fan of keeping your online resume (more or less) up-to-date to the minute, you’re focused on your career and have a clear goal in mind. You can get a little bit of tunnel vision sometimes, but as long as your Facebook-loving friend reminds you to stop and smell the roses, you’re able to keep a balance.

You’re not the type of person to turn down an opportunity, either – you have a lot on your resume, and you’re definitely proud of what you’ve done, but you’re not cocky. You let your ‘rents gush about all your achievements for you.

So how do you stack up? Maybe you fit the description to a T, maybe not – as long as you stay proficient with whatever social media outlet you choose, you’ll be on top of the game!

-Kelsey Tucker is a junior with a double major in strategic communication and Spanish. Follow her at @kelseyptucker.

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