August 4, 2014
By: Amanda Moline @amandamoline
Picture that little (1) next to the PR lover’s favorite little bell, sounding a new Twitter notification. You rush to check who will now be updated with the glorious 140-character proverbs that are your daily Tweets, when you realize that the person you just recently interviewed with, your potential employer, is now following you on Twitter. So…is that weird?
You’ve used social media to connect with friends from classes, student orgs, or even people you’ve met online, but what about a potential employer? When used professionally and carefully, social media can be utilized to maintain connections and allow others to get to know you. If you’re considering interacting with a potential employer on Twitter or any other social media site, make sure to keep these tips in mind.
-Follow the company in general, rather than the specific employer, and follow them hard. If you’re truly interested in working for a company, it’s helpful to know about their culture and their online content.
-If you connect with anyone related to the company whatsoever, make sure your Twitter is Grandma-approved. This means not having anything on your pages that you’d be embarrassed having your Grandmother see. Keep it clean or it could cost you the job.
-Be sure to use your social media accounts to equally push out valuable information and connect with others. Of course it’s a great idea to share a relevant article that you feel your Twitter followers may enjoy as much as you did, but continuously being a “news feed” is bland and overdone. Create and share original content, especially if you have your own blog.
-Don’t thank your interviewer over Twitter, that’s just lame and lazy. Write them an actual thank you note or thank you email – it does wonders.
The verdict: as long as you keep it clean and have valuable interactions, it can actually be valuable to have your potential employer follow and interact with you.