Ohio University ImPRessions

Ohio University ImPRessions

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Ask and Ye Shall Receive – How to request a Letter of Recommendation the Right Way

March 19, 2014

Ah internship season, perhaps not quite as popular as the Ohio University fest season, but much more important. With many internship and even scholarship applications comes the requirement for at least one letter of recommendation. Now I know how a daunting a task this can be. Who do I ask? Will they say no? How many letters can I ask for? These are all valid questions that will swarm into your mind once you start the process. However, I think I can provide some tips that will help simplify the process when asking for letters of recommendation.

  1. Know how many letters youll need ahead of time. It is very important that you give whoever is recommending you enough time to write the letter. I always recommend asking them at least two weeks before the application is due. If you send requests out this early, you won’t have to worry about getting your letters at the last minute and it makes the process less stressful.
  2. Make a list of professors and employers you have made a good impression on. It might be hard to determine who you feel comfortable asking for a letter of recommendation. Try thinking about which professors you’ve developed a good relationship with, past employers that have been supportive and even leaders in your clubs and organizations. Make a list of all these people and keep notes by their name detailing what field they specialize in, and use this list to keep track of how many times you’ve asked them for a letter of recommendation and how many times (if any) they’ve written one.
  3. Ask for more letters than you may need. If an application requires you to have two letters of recommendation, send out requests for three to four. That way, if one person says no, you still have the number that you need. This can save you a lot of time scrambling around at the last minute for an additional letter.
  4. Try to tailor your letters to the internship for which youre applying. When you send your email requesting a letter of recommendation, be sure to include information on the internship itself and some of it’s requirements, as well as your own resume. This gives the recommender the information they need to ensure your recommendation fits with the internship application. Some may even ask for specific accomplishments you may want them to highlight in their letter. Be ready to answer all these questions and include enough information so the writer can make you look as good as possible in their letter.
  5. ALWAYS say thank you!. I know this just sounds like common sense but I felt that it needed to be said. Writing a good letter of recommendation takes time and effort, and it deserves a sincere thank you email. I have been truly touched by some of the recommendation letters I have received and said so when I thanked the writers. Also keep in mind that a sincere showing of appreciation will go a long way when you ask them to write another letter in the future. Always leave people with a better impression of yourself each time you work with them.

Sarah Rachul is a sophomore studying Strategic Communications with specializations in Sports Management and Visual Communication. You can follow her on Twitter at @SarahMRachul.

ImPRessing potential employers

March 4, 2014

standing outIt’s difficult to stand out to a potential employer, and it’s especially difficult to stand out amongst a community of overachievers like yourself. Sure, your GPA practically denotes you as a genius and you’ve been involved in extracurricular activities since the beginning of your college career. You’re so involved that you can’t even fit all of your experience on your resume. On paper, you look hirable AND desirable. But here’s the catch: Everyone else does too.

So, how are you going to stand out?

It’s easier said than done, but there are ways to set yourself apart from the crowd that just might land you your dream job or internship.

  1. Request informational interviews. Although less formal and more conversational than the standard job interview, informational interviews give you a chance to chat with a company’s employers, ask questions and soak in the company’s atmosphere. You’ll be asked questions, but it won’t be as nerve wrecking, because you’ll also be expected to ask questions. These interviews will put you a step above people who are simply applying for the job because it will demonstrate your interest in learning about the company and dedication to making connections with the employees.
  2. Use social media to your advantage. You’re on your phone 24/7 anyway, so you may as well use your social media addiction to your advantage. Before going to a company, firm or corporation, tweet at them and express your excitement to visit. Use appropriate hashtags and tweet at the company, along with any employees you are expected to meet. In addition to this, take the time to “like” the company’s Facebook page and “follow” its LinkedIn and Twitter sites. Showing interest in a company can be as simple as a touch of the screen.
  3. Be prepared. There’s almost no quality more attractive in an employee than being prepared. Research the company and write down questions to ask them. Express curiosity in what they do and show interest in what they say. Be prepared to listen. It’s seemingly impossible to actually listen to someone when your heart is beating a mile a minute, your palms are sweating and you’ve completely blanked on your next question. But remember to actually listen to their responses. Take what they tell you and refer to their advice or anecdotes later when you follow up.
  4. Follow up. Be traditional. Instead of sending a follow up email, hand write a thank you note and connect with the employer on LinkedIn. When you ask to connect with him or her, make sure you include a personal message instead of using LinkedIn’s automated message. It’ll make you stand out above others that didn’t take the time to personalize a message. As said above, take something the employer said and refer back to it, whether it’s something candid, informational or simply memorable. Just make sure it’s noteworthy.
  5. Be yourself. Don’t be afraid to let your personality shine through your work, including homework assignments, projects, your resume, LinkedIn profiles or social media accounts. Don’t let being professional obscure your uniqueness, individuality or even your sense of humor. Most importantly, remember: It’s possible to be both personal and professional.

Standing out among other overachievers isn’t an easy feat, but the difference between receiving or losing a job can be as simple as a handwritten letter. Take advantage of all of the opportunities you can, and don’t lose your dynamic personality despite pressures of the professional world.

Allison Barwacz is a senior studying Magazine Journalism. You can follow her on Twitter at @abarwacz.

International Travel for the Inexperienced Traveler

December 11, 2013 1 Comment

QuitoIn less than a month I will be traveling to Quito, Ecuador for a study abroad trip and I could not be more excited! Considering I’ve only been on a plane twice in my life and have only had one real experience abroad, preparing for this trip has been a pain in my backside. So here’s the basics of what I’ve learned so far in my how-to on preparing for traveling abroad:

Get a passport (if you already have a passport check the expiration date): I know you’re sitting there thinking, “Thanks Captain Obvious! I’m going out of the country of course I need a passport!” But let me tell you something, Lieutenant Sarcasm; putting off getting your passport can turn into a big problem.

I had a passport from my freshman year of high school, but unluckily for me it expired within five months after my study abroad. In order to leave Ecuador you need to present a passport with at least six months validity. (I recommend checking your country of travels policy on validity.) So I took my drivers license, old passport, social security card and another government issued I.D. to the post office to renew my passport. Because I was a minor when I got my first passport, those four forms of identification weren’t enough. I also needed my birth certificate and a copy of my birth certificate. Basically the only thing they didn’t need from me was a list of my ancestry and a written note from the doctor that delivered me stating that I was, in fact, myself.

I did eventually end up getting all thirty forms of the necessary documentation, filling out the application and getting my picture taken. A half an hour and $150 later, I had ordered my new passport.

Purchase your plane tickets: Make sure you have enough time to get from terminal to terminal if you have a connecting flight. I, being the inexperienced flyer I am, made sure I had plenty of time between flights… six hours to be exact. You know just in case I can’t find my terminal or get lost in the airport for five and half hours. On second thought, I’m probably going to regret that layover choice.

Pack light: You’re going on a trip, not moving you’re entire life to a foreign country. I realize you might really like those black studded heels but realistically you’re never going to wear them! Leave them behind! Only pack the necessities and when you’re dragging your suitcase through the airport by yourself, you’re going to thank me. Check ahead of time to see if you’ll have access to a laundry facility, because if so, only take enough clothes for a week. Just think the less stuff you bring, the more room you’ll have to take things back!

Embrace a more natural look: You don’t want to lug 50 different hair products or tools to another country, trust me. And this goes for the men too! Leave the hair gel behind! Take only what you need. I promise that you’re not going to want to spend an hour getting ready when you could be out exploring.

Adapters, Money, Identification, Etc.: If you plan on using any electronics you’re going to need an adapter. Research the type of outlet used in the country you’re traveling to and buy a couple adapters of that type. When traveling you don’t want to be carrying around all your money in case you get pick pocketed. Your best bet would be to take the money you will need for the day with you when you go out and leave the rest in the safe at your hostel or hotel. Same thing goes for identification; take COPIES of your passport with you and leave your original passport in your safe. In foreign countries your United States driver’s license will not work as identification, instead use a photocopy of your passport.

In Quito the American dollar is widely accepted so I won’t have to worry about changing currency, however they aren’t going to be able to break large bills for me either so I’ll be taking mainly smaller bills (10’s, 5’s and 1’s) and change.

The Not-So-Stand-Out American: Basically try not to look too American and tourist-y. Blend into the culture; wear clothing that doesn’t make you stand out. The more out of place you look, the easier target you are for pick pocketing and petty theft. If you make an effort to keep your belongings on or in front of you, you definitely reduce the risk of theft, but if you’re wearing name brand clothing that is obviously expensive you are basically holding up a sign inviting thieves to target you.

Last but definitely not least,

HAVE FUN! Traveling is fun and exciting. You get to experience a new culture with interesting customs, foods and languages. Many people don’t get the opportunity to travel so take advantage of it. Take risks and do something new! Personally, I have this crazy fear of sharks but while abroad I’ll be snorkeling with sharks and other tropical fish in the Galapagos Islands. Granted I might have a minor anxiety attack, but I’m still going to! Take chances and do something that you’ll remember forever; make the thousands of dollars you’re spending worth the trip. Don’t spend too much time stressing the little things and just look forward to the great experience ahead of you.

Travel safe and wish me luck in Quito! I’m going to need it with those sharks!

-Rebecca Zook is a sophomore studying journalism with a minor in studio art. Follow her at @BeccaZook.

3 Ways to Deal With Long Work Hours

November 12, 2013 1 Comment

I’ve always been “weird” about time. Despite my implied lack of math skills as a lover of journalism and art, I still wake up during the night and am able to quickly calculate how much time I have left to sleep. I spend time worrying about the time I’ve spent on assignments or whether I’m prioritizing tasks correctly. When traveling, I rush to leave exactly on the hour, packing my belongings hastily and then rarely making any stops in order to get to my destination at exactly the time that Google Maps calculated.Google

Luckily, last summer’s internship with the Ohio State Fair helped me stress less about time and learn the importance of “being present.” Here are three tips my experience left me with:

1. Don’t stress about what you can’t control. Some days you’ll work longer than you expected. Last summer on several occasions, I had to work 16-hour shifts. One day I had to get up at 2:50 a.m. to coordinate a live traffic broadcast.

I never bothered to try and calculate my missed hours of sleep – it wasn’t worth it! I quickly realized that stressing about my hours wouldn’t improve them. Working overtime isn’t always fun, but it doesn’t kill you. Additionally, when you show up to work optimistic and ready to help, your attitude rubs off on others. Why make everyone miserable? Leave your negativity and stress at the door. Your coworkers will thank you.

2. Leave work at work. Leaving your work at work can be tricky and involves some consideration. Is it worth calling your media partner at 10 p.m. when you know they’re out of the office? Should you send out your press release at an ungodly morning hour?

Write yourself a sticky … or one hundred. (Photo: Flickr – elitatt)

Write yourself a sticky … or one hundred. (Photo: Flickr – elitatt)

If your task isn’t something that absolutely needs to be done by the end of the day, leave it! Write a reminder to finish what you were working on in the morning. Save a draft of the email you were working on and send it when you’re coherent enough to proofread it, and at a time when you know the person who’s on the receiving end will actually read it.

3. Take care of yourself. At school, I’m surrounded by amazing peers who do work that exceeds anything others our age should be capable of. With packed schedules, they find ways to function in an unyielding state of busy and stressed.

I cannot stress (pun intended?) how important it is to take care of yourself! As mentioned previously, losing sleep is an inevitable part of having a full-time job. But a busy lifestyle can’t be a continual excuse to treat your body like a garbage disposal. Similarly, constantly forgetting to eat regular meals, refusing help or foregoing needed rest in order to complete a work related project will never make you a hero.

Discuss your workload with your supervisors, know your expectations and utilize your coworkers. At my internship, my fellow coworkers and I would cover each others shifts to make sure we were taking care of ourselves properly. While our teammates were out working with media crews on grounds, we’d even deliver sunscreen, snacks and water bottles to them via golf cart.

All of these points are far easier said than done, but it’s still important to remember to step back from your work and breathe. Next time you’re in a time crunch, do yourself a favor by not letting your doubts and worries control your life.

-Marissa McDaid is a senior studying strategic communication with specializations in sociology and English. Follow her at @mlmcdaid.

Lessons From a Father

June 4, 2013

Those who know me are well aware of my passion for my family business and the immeasurable respect I have for my father. With a deep rooted love for baseball in my family, it’s no surprise the quote that best illustrates my father is from the classic movie The Sandlot. “People say he’s less than a God, but more than a man. Like Hercules or something..”  I will start with some brief background information to help you understand why I value my father’s lessons so highly.

Historyimage001
In 1969, my grandfather Art Sr. founded A.M. Yerecic Co. that was to become the tradition now known as Yerecic Label. At the time, my father was a young teen working as Yerecic Label’s first press operator in the garage of their family home. Together, the two generations were determined to work hard and expand the business.

Today, Yerecic Label is established as the leading label manufacturer in North America for the perishables industry image002with a state of the art printing facility in New Kensington, PA. The Yerecic Label legacy has called to the third generation as my three brothers and I take positions within the company.

As I continue my career at Yerecic Label, I’ve found that the skills used to run your own business translate directly to many aspects of the public relations profession. While our major might be located in the E.W. Scripps School of Journalism, strategic communication is a vital part of all business relations.  Below I have compiled five of the most important lessons from my father that I apply to my work every day:

KNOW YOUR MARKET
Yerecic Label is different from the competition by investing in research to construct products that understand consumer preferences. This focus on research is vital for any piece of work you create. According to Farkas’ JOUR3700 class, more than 30 percent of your work time should be spent on research. To create a thriving product, you need be able to accurately convey the benefits and get all the facts.

DIRFT
Check, double check and check again. At Yerecic Label, the motto of DIRFT or DO IT RIGHT THE FIRST TIME is used to promote increased attention to all projects. This increased focus helps preserve costs, build relationships and create reliability. Whether it’s a promotional poster or a press release, be diligent in your procedures and proofing to avoid embarrassing flops.

BUILD RELATIONSHIPS
Partnerships with the National Cattlemen’s Beef Association, the National Pork Board, the Produce Marketing Association and other countless organizations help to provide strong relationships for Yerecic Label to grow and learn. Take advantage of people and organizations that help expand your horizons. A great example of this within the ImPRessions organization is the 2012-2013 Athens County Humane Society account ran by Kate McFadden. The account reached out to countless local Athens businesses and individuals to make the spring Woof and Wine fundraiser a huge success.

 

HARD WORK CREATES LUCK
My family will be the first to tell you that starting and even more importantly, maintaining a business, does not come from pure luck. My father’s favorite quote is: “I am a great believer in luck, and I find the harder I work, the more I have of it,” by Thomas Jefferson. This quote provides the best lesson my father consistently pushes, there is no replacement for true hard work and dedication. Remember, your success is measured by how hard you are willing to work for it.

FIND YOUR PASSION
As silly as it may sound, labels are my family’s passion. We affectionately call the Yerecic Label office “Label Land” and many conversations revolve around industry topics. Passion is what provides drive and motivation, and without it all your hard work seems empty.  Find your passion because loving what you do is half of the battle to excelling in your work.


-Kristin Yerecic is a senior studying public relations with minors in Business and Economics. Follow her at @yerecick

5 Tips for Creating an Event

March 28, 2013 2 Comments

By: Morgan Blank

Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered. 

1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.   

2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces. 

3. No matter what kind of event, you need publicity, publicity, publicity.  The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible. 

4. Have a B plan for everything.  Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned.  You never want to have to throw something together last minute because something did not pan out the way you wanted.  Try to predict what is more significant to your event and make a back up plan. 

5. Send a recap or overview out right after the event is over.  When the event is over, your job is not.  Within a day or so after the event send out a post event email.  A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had. 

When creating an event you need to prepare for the worst and advertise the best.  Keep your guests wondering how you threw such a flawless party, and keep them talking about it.   

PRSSA National Affiliation: resume building

February 27, 2012

By Nicole Bersani, CEO

Every month or so, the leaders in various PRSSA Nationally Affiliated student-run firms from around the country gather to talk about ways to make their firm better. The most recent call on Tuesday, Feb. 21 covered resume building with organizer, Jessica Noonan, PRSSA National Vice President of Professional Development, and  guest, Joe Clarkson, PRSSA National VP of Internships/Job Services. Both gave great advice that I would like to share with the rest of our members…

  • While some students might not have agency internship experience but want to intern or work at agencies, joining a student-run firm is a great way to showcase your experiences and display that you have work that could mirror agency experience (via Jessica). In ImPRessions for example, members can work on various accounts throughout their four years at Ohio University — some even work on more than one per year.
  • “There is no real magic formula for resumes.” -Joe. Try to demonstrate specifics such as using the number of media outlets that covered your client during a certain release, the amount of money you raised in fundraising for your client’s event or the increase in retweets, mentions, etc. while you did social media for your client.
  • Avoid being vague (via Joe). You might not have all the specific information/results from your client about the work you did, but try to gather as much information you can, ask your client if they can share their results and/or approve the results you have.
  • Be specific but also explain – don’t assume everyone knows what you’re talking about on your resume (via Joe). On my resume, I have it listed as “ImPRessions, PRSSA Nationally Affiliated student-run firm, CEO.” Because I also mention my involvement in PRSSA, I mention that organization in a separate line as “Public Relations Student Society of America, Hugh M. Culbertson Chapter, Executive Board Member” and therefore do not need to write out PRSSA twice. Also, make sure to label that you are an account associate, account executive or account supervisor for Express, Cardinal Health, etc. and not ImPRessions unless you are on the internal account. For example, Sam Barlett is the account supervisor for the E.W. Scripps School of Journalism, College Book Store and ButtOut Ohio accounts in ImPRessions. If you have a sub-title such as social media coordinator, graphic designer, etc. then make sure to make that clear as well but also mention that role was while you were an account associate.
  • Highlight key terms and content (via Joe). Key words such as “team,” “community,” and “leader” are good examples of words to add. Also, any certain names of companies, events and software programs can be excellent key terms. Check also the company’s website that you are applying to — copy words they mention in their mission statement and on the application if it’s applicable to your resume.

If you ever need help with how to display your ImPRessions work on your resume, please do not hesitate to contact me at nicolebersani@gmail.com, our firm at ouimpressions@gmail.com, stop in our office hours on Wednesdays or reach out to our professional adviser, M.J. Clark at mjclark@wowway.com. Also, more resume tips specific to ImPRessions members can also be found in our 2011-2012 Brand Standards Manual.

If you ever have any questions for Jessica, Joe or anyone else on the PRSSA Naitonal Committee, their contact information can be found on the PRSSA National website.

Members, alumni, professors…any additional tips you recommend?

#AskOUrPRos Twitter chat a success

February 2, 2012

It was @OUImPRessions’ first ever Twitter chat with PR professionals and students from @ScrippsPRSSA to @CentralOhioPRSSA and beyond. Great thanks to @mjclark, our professional adviser, for helping us host the event and spreading the word. And of course, thank everyone who participated in the Corporate vs. Agency #AskOUrPRos Twitter chat!

Join us February 29 at 7:30 p.m. EST for our next #AskOUrPRos chat!

Please check out our Twitter chat review below. Students and pros, what was your favorite part?

http://storify.com/OUImPRessions/at-ouimpressions-askourpros-twitter-chat

It’s the question I get over and over and over again.

March 3, 2011 1 Comment

By Dan Farkas                                                                                                                                                                                    Editor’s Note: Dan Farkas is a Visiting Professor at Ohio University, founder of Dan Farkas Interactive and proud parent to Leah, who is turning 7 months old next week.

It’s the question I get over and over and over again. Then a few more times. And then when I meet someone new. And then when I get my haircut. And then when I pick up my daughter from day care.

“You work with social media. How do I get more followers?”

We’re a nation obsessed with numbers. And don’t get me wrong. Numbers are nice. But numbers aren’t the lone necessity when it comes to having a worthwhile presence on social media platforms.  What is? And how will that get your more followers? That’s why you should answer the following four questions:

1. Do you have friends?

I hope so. Otherwise you’ve got bigger fish to fry. Social media is a marathon, not a sprint. You won’t get 10,000 followers in a week. You will get ten of your friends to like or follow you. Chances are, those folks have five or ten people who might like you as well. This builds a solid base that will interact with your social media presence. And it’s the interaction that grows a base, not just raw numbers.

2. Do you have the internet?

I hope so. Visit www.technorati.com. It’s a great resource where you can search for people blogging about various topics. Social media is about subject matter, not just geography. A Justin Bieber fan in Seattle can provide just as much, if not more, valuable content than someone in Athens. There are other sites like www.blogged.com, www.twellow.com, www.nearbytweets.com and countless others that provide similar opportunities to identify potential followers. If you follow these people with similar interests chances are they will follow you too.

3. Do you know how to write?

I hope so. Start a blog. Today. Blogs force you to create relevant content, which is at the heart of well-executed social media strategy. This makes you better at your job. It also adds more oomph to the social media posts you create. Plus, they’re free, and free is good.

4. Do you like interacting with people?

I hope so. Otherwise, you probably shouldn’t have a social media presence. People have countless questions about countless subject matters. LinkedIn, Yahoo, Quora and Twitter have forums where people ask questions. If you know the answer, chime in. If you have a question, ask one. Plus, blogs and other forms of outreach have comment sections where they ask for feedback. Provide it.

Social media is about being social. The more you listen, the more you learn. The more you share that knowledge, the more people will take time to follow you.  You don’t need numbers to see that everyone wins in this scenario. Now if only I could get my barber to follow me on Facebook.

Clients: Wait, We Have to Manage that Relationship, too?

January 14, 2011 2 Comments

By Bryan Blaise

Editor’s note: Bryan Blaise is a graduate of the University of South Florida and is currently a senior account executive at GolinHarris Chicago.

So your professors have likely spent hours on theories for managing public perceptions, communication campaigns and possibly even your senior management  (if you’re pursuing a business minor or double major). However, one critical relationship is largely overlooked in the classroom — the client.

While agency life isn’t a requirement for a successful public relations career, many practitioners spend some part of their time within a global or boutique agency setting. And serving multiple clients successfully is a skill that can always be improved, like writing. Doing it well early on in your career is one way to quickly increase your responsibility, skill set — and paycheck.

Here are some insights I’ve learned over the past four years working with clients at AT&T, McDonald’s and other major corporations and non-profits. Practice them now at ImPRessions or outside internships, and set yourself on an even faster path to success for your clients and your career.

1. Presentation and Packaging

As junior staff, client interaction and management typically starts on projects and is largely supervised. Yet here is your chance to shine. Take a look at how documents and account communications (typically e-mails) are currently submitted. Are they as polished and professional as possible? Taking the extra time to submit your project’s work in brand-appropriate templates with pre-written correspondence your client can simply cut and paste goes a long way. We live in a visual world, one where even a simple color treatment and company logo gives your project’s everyday materials greater attention from clients and supervisors.

2. To-Do Lists and Order Taking

While prioritizing and efficient time management are paramount to surviving agency life, to-do lists can also become detrimental to junior account staff’s client management. Nothing requires that your client be strategic. Simply executing against a million client requests (or more senior staff members’ for that matter) makes you an order-taking worker bee, not the strategic counselor you’re working toward. Always take the time to examine a request within the context of the broader business/brand goals or contractual scope of work. If it’s not strategic or less of a priority than originally described, immediately bring it up with your supervisor and work on helping your client reprioritize or scrap the request.

3. Counseling from the Cube, Not Couch

Once you have regular e-mail and phone interactions with clients, it is critical that you’re continually providing sound strategic counsel. Sometimes this can be prepared with senior account leaders prior to a call or meeting. Other times, you’ve got to step up to the plate and deliver your solid perspective alone from your cube. While this is most difficult when you disagree with a client’s request or approach, simply engage in dialogue around the issue and provide alternative solutions. Again, they’re paying you for counsel AND execution, not just the latter. It’s best to always recap these discussions and final decisions in an e-mail to your client, copying relevant managers and team members.

4.  Connecting the Dots

Beyond bringing your client perspectives and insights from the industries in which they operate or influence, sometimes client management requires connecting the dots within their own organizations. Especially on large account teams, you may hear of other departments’ plans or programs that could benefit or hinder your client’s. Speak up and suggest a meeting for all agency and client parties to get on the same page. You’ll quickly gain the respect of your client, colleagues and other clients with whom you don’t even support. Always remember to loop in senior account managers, who can engage agency thought leaders and provide their support on major initiatives.

5. Knowing Your Client Personally

Clients, just like your first grade teacher, go to the grocery store and have lives outside of work, too. When appropriate, try to find out their interests and background. Share yours, as well. While you should always remain professional in communication and action, developing a friendly relationship with your client beyond a project’s execution is critical.

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