Ohio University ImPRessions

Ohio University ImPRessions

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Campus jobs that help your future career

April 10, 2014 1 Comment

diningLet’s face it, college is expensive. Many of us need to find jobs to help with tuition or even to have spending money. You can either take a dining hall job or you can find a job that will benefit your career. The choice is yours, but I would much rather be doing work that is related to public relations than cleaning dishes.

Become a Campus Rep

So many companies look for students to represent them on campus so that they can gain recognition among students. This job requires many of the same communication skills that we will need in the real world as public relations professionals.

PACE Jobs 

Apply for PACE Jobs! These can count as internships and provide students with very valuable experience in their direct field. There are tons of PACE positions out there, and they’re all really cool jobs too.  (Note: You must be financially eligible for a PACE position.)

Find a virtual internship

Although I personally have not done this yet, I know many people who have. Virtual internships are great because the location doesn’t stop you from interning at a firm that you’ve always wanted to work for. There are plenty of search engines that allow you to search specifically for virtual internships. If you have a certain firm and mind, it doesn’t hurt to email them and ask if they offer any virtual internships.

Working for the University

This can include jobs like becoming a learning community leader, tour guide, student ambassador or any other campus job that works to assist the university. These jobs will help you improve your leadership and communication skills, which will definitely help when applying for jobs and internships.

At the end of the day, any job that requires communicating with others is going be beneficial to a career in public relations.When choosing a job, make sure it is something that is truly interesting to you and that you enjoy doing. No amount of money is worth a semester or year of misery, so keep these jobs in mind for next semester. You’ll be happy that you’re making money while gaining valuable experience at the same time.

Jess Carnprobst is a sophomore studying Strategic Communications. You can follow her on Twitter at @jess_carnprobst.

ImPRessing potential employers

March 4, 2014

standing outIt’s difficult to stand out to a potential employer, and it’s especially difficult to stand out amongst a community of overachievers like yourself. Sure, your GPA practically denotes you as a genius and you’ve been involved in extracurricular activities since the beginning of your college career. You’re so involved that you can’t even fit all of your experience on your resume. On paper, you look hirable AND desirable. But here’s the catch: Everyone else does too.

So, how are you going to stand out?

It’s easier said than done, but there are ways to set yourself apart from the crowd that just might land you your dream job or internship.

  1. Request informational interviews. Although less formal and more conversational than the standard job interview, informational interviews give you a chance to chat with a company’s employers, ask questions and soak in the company’s atmosphere. You’ll be asked questions, but it won’t be as nerve wrecking, because you’ll also be expected to ask questions. These interviews will put you a step above people who are simply applying for the job because it will demonstrate your interest in learning about the company and dedication to making connections with the employees.
  2. Use social media to your advantage. You’re on your phone 24/7 anyway, so you may as well use your social media addiction to your advantage. Before going to a company, firm or corporation, tweet at them and express your excitement to visit. Use appropriate hashtags and tweet at the company, along with any employees you are expected to meet. In addition to this, take the time to “like” the company’s Facebook page and “follow” its LinkedIn and Twitter sites. Showing interest in a company can be as simple as a touch of the screen.
  3. Be prepared. There’s almost no quality more attractive in an employee than being prepared. Research the company and write down questions to ask them. Express curiosity in what they do and show interest in what they say. Be prepared to listen. It’s seemingly impossible to actually listen to someone when your heart is beating a mile a minute, your palms are sweating and you’ve completely blanked on your next question. But remember to actually listen to their responses. Take what they tell you and refer to their advice or anecdotes later when you follow up.
  4. Follow up. Be traditional. Instead of sending a follow up email, hand write a thank you note and connect with the employer on LinkedIn. When you ask to connect with him or her, make sure you include a personal message instead of using LinkedIn’s automated message. It’ll make you stand out above others that didn’t take the time to personalize a message. As said above, take something the employer said and refer back to it, whether it’s something candid, informational or simply memorable. Just make sure it’s noteworthy.
  5. Be yourself. Don’t be afraid to let your personality shine through your work, including homework assignments, projects, your resume, LinkedIn profiles or social media accounts. Don’t let being professional obscure your uniqueness, individuality or even your sense of humor. Most importantly, remember: It’s possible to be both personal and professional.

Standing out among other overachievers isn’t an easy feat, but the difference between receiving or losing a job can be as simple as a handwritten letter. Take advantage of all of the opportunities you can, and don’t lose your dynamic personality despite pressures of the professional world.

Allison Barwacz is a senior studying Magazine Journalism. You can follow her on Twitter at @abarwacz.

Tips For A Successful Internship Search

November 15, 2012

By: Whitney Hatano

After weeks of getting back into the swing of school, it’s officially that time of the year. And no, I don’t mean that time where students get to go home for Thanksgiving break. I’m talking about searching for internships! I know it doesn’t sound like an appealing thing to do while on a break from class, but trust me, it’ll be worth it when you do.

Your first question is probably, “Where do I look for an internship?” There are plenty of websites and outlets for you to browse around and see what works best for you. However, some websites are more helpful than others. There have been many good and successful stories from students who have used websites like www.vault.com, www.internqueen.com, www.internships.com, and www.internmatch.com. Each of these websites have so much information and reviews to help guide you in the right direction. These websites ask for keywords and locations that assist students in the matching of internships.

PRSSA members can utilize their membership by searching the PRSA database which houses hundreds of internships in different areas. Finally, simply talking with fellow classmates about past internships can connect you with your dream job. With these tools, finding an internship is as easy as typing the word into Google.

Working everyday over summer vacation does sound like a bit of a drag, but there are so many benefits of doing an internship that outweigh the only con. It’ll assist you in gaining valuable work experience, building your resume and networking. Internships will also provide real life experience that you may not get in the classroom. Internships are such a great learning experience and are too good to pass up.

Happy hunting!

5 Tips for Staying Connected and Updated this Summer

July 5, 2012

By: Ashleigh Mavros

Just because you didn’t land your dream internship or you wanted to work to save money this summer doesn’t mean you can’t return in the fall with a better insight into the PR world. This is your golden opportunity to get ahead with some simple tasks that you haven’t had the time for or quite frankly haven’t crossed your mind. Stay on top of your game and make the following your list of to-do’s before your summer vacation is over.

Connect. Now is the time to pull out the stack of business cards and a list of contact information to get in touch with the connections you’ve made over the year. Something as simple as sending an email to let them know what you’ve been up to or asking a burning question you may have is sufficient. Even better, if you’re in town try to meet for coffee. “To me, it’s not so much about the initial outreach; rather, I’m more likely to remember a student who ‘checks in’ every once in a while,” said Experience Columbus Marketing Coordinator Sandi Combs. Dig back through all your contact information from PRSSA speakers, past internship advisors, and connections made at networking events and start building that connection base.

Blogs. Since you’re out of class you may feel disconnected to any news and information relating to the industry; it’s time to head to an online blog to get your daily dose of PR. A favorite among professionals and students alike is PRDaily.com which features useful articles on topics ranging from social media, crisis planning and marketing.  Other blogs to keep an eye on include Technorati.com and Mashable.com. By checking in weekly with a favorite PR-related blog, you won’t feel like you’ve been hiding under a rock come fall.

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Informational Interviews.  “The biggest thing is making a connection in the professional world. And if an opportunity comes up for an internship or entry-level job in my office, it’s nice to have a few students who I know might be good candidates for that role,” said Andy Dearth of Live Nation on opportunities that one day may come from informational interviews.  Set up an interview with a firm or business you might be interested in, especially one in which you already have a connection. Do some research before the interview, have a list of questions prepared and look at the interview as a learning experience and a networking opportunity that will give you incredible insight.

 

Books. Yes, it’s summer and you don’t want to even think about picking up anything remotely similar to a text book. However, if you have any interest in the ever-changing roles that social media and technology play in PR, you won’t be able to put these two books down. Likeable Social Media by David Kerpen explores every vital social platform in today’s society including Facebook, Twitter, LinkedIn, blogs and more. The emphasis on the two way connection and discussion with an audience through social media makes you double think the way of the past of throwing information at an audience. David Meerman Scott returns with an updated version of his original book, The New Rules of Marketing and PR. Scott details how traditional media has changed, especially in the case of no longer needing the middle man of media to deliver your message.

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Update. You’ve got another year under your belt so it’s time to update that resume, portfolio, and online sites such as LinkedIn with all your accomplishments from this past year. Make sure your social networking sites, professional sites and resume all correlate with the same updated information. You can even add your upcoming positions or roles to get a head start. No doubt you have clips or design pieces to add to your portfolio; keep adding to material you already have or get everything together to finally start a portfolio.

No internship? No problem. Stay on top of your game this summer and you’ll be back in the fall with the experience as if you had never skipped a beat.

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