Ohio University ImPRessions

Ohio University ImPRessions

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5 TED Talks to Inspire the PR PRo

December 18, 2013

TED Talks are multi-length videos featuring forward-thinkers in the professional world sharing their experiences and  knowledge.  As PR junkies, we are constantly looking for new ways to innovate and reach into the depths of our creativity.

These clips are a great way to hear about others’ discoveries and how they have climbed the ladder of success.  Here are a few TED Talks videos that could inspire you along your PR journey to achievement:

1. Amy Cuddy: Your Body Language Shapes Who You Are

Whether it was McDonalds or that dream internship, we all can recall the butterflies from our first interview.  Confidence is an obvious must to obtain a 5-star performance, but a simple change in your body language before that small step into the interrogation room could give you the confidence you thought only “that girl” had.

Amy Cuddy, a successful scientist, has studied human body language and how it affects our bodies and brains.  Her studies have shown that not only do others subconsciously judge you, but you also subconsciously judge yourself.  Powerful body language results in a powerful you!

2. Nigel Marsh: How to Make Work-life Balance Work

PR majors are some of the most innovative and dedicated people in the work force.  We are extremely passionate about our careers and it’s easy for us to become soaked up in the amazing work that we do.  Public Relations is a highly demanding career as all of us who are preparing to enter its thrilling dynamics know.  In order to live a happy life it’s important to remember to find your balance.

Nigel Marsh, CEO and author, relates his experience as a hard working professional to his overall happiness and success through 4 observations.  His words of wisdom encourage us to remember that the smallest investments in the right places can largely impact our quality of life.

3. Alexis Ohanian: How to Make a Splash in Social Media

This short video tells a tale about an environmental organization’s efforts to stop a Japanese whaling campaign.  Alexis Ohanian gives us insight through some unexpected repercussions of a “Mister Splashy Pants” whale meme and its surprising success.

What’s the secret to a great social media crusade? It’s simple: LOSE CONTROL!  Spreading awareness across social media puts all control in the hands of day to day social media users.  Sometimes losing that control, can cause a serious message to thrive in an astonishingly silly way.

4. The Happy Secret to Better Work

PR experts know that being average won’t get you far.  Shawn Achor, the CEO of Good Think Inc., believes society pushes us into a norm, and he wants to explore the outliers.  He inspires the audience to think differently about how they view their road to achievement.

With his comedic charm he preaches the steps to rewire our brains into believing happiness can lead us to success.   Next time when your brain is on PR overload, keep in mind that a positive attitude can produce progressive results.

5. How to Make Stress Your Friend

Stress. WOW. I know I don’t even have to say it, but we all can relate to high stress lives, even more so as prospective PR pros.  Kelly McGonigal, a Stanford clinical psychologist, has studied stress and has landed on some amazing discoveries about our thoughts toward our stress levels and how these thoughts can impact our health.

The key is how you look at it! Negative stress can be a killer (literally), but viewing your stress positively can actually cause your body to mimic its reaction to joy and happiness.

-Jillian Kata is a sophomore studying strategic communication. Follow her at @jil_k.

3 Ways to Deal With Long Work Hours

November 12, 2013 1 Comment

I’ve always been “weird” about time. Despite my implied lack of math skills as a lover of journalism and art, I still wake up during the night and am able to quickly calculate how much time I have left to sleep. I spend time worrying about the time I’ve spent on assignments or whether I’m prioritizing tasks correctly. When traveling, I rush to leave exactly on the hour, packing my belongings hastily and then rarely making any stops in order to get to my destination at exactly the time that Google Maps calculated.Google

Luckily, last summer’s internship with the Ohio State Fair helped me stress less about time and learn the importance of “being present.” Here are three tips my experience left me with:

1. Don’t stress about what you can’t control. Some days you’ll work longer than you expected. Last summer on several occasions, I had to work 16-hour shifts. One day I had to get up at 2:50 a.m. to coordinate a live traffic broadcast.

I never bothered to try and calculate my missed hours of sleep – it wasn’t worth it! I quickly realized that stressing about my hours wouldn’t improve them. Working overtime isn’t always fun, but it doesn’t kill you. Additionally, when you show up to work optimistic and ready to help, your attitude rubs off on others. Why make everyone miserable? Leave your negativity and stress at the door. Your coworkers will thank you.

2. Leave work at work. Leaving your work at work can be tricky and involves some consideration. Is it worth calling your media partner at 10 p.m. when you know they’re out of the office? Should you send out your press release at an ungodly morning hour?

Write yourself a sticky … or one hundred. (Photo: Flickr – elitatt)

Write yourself a sticky … or one hundred. (Photo: Flickr – elitatt)

If your task isn’t something that absolutely needs to be done by the end of the day, leave it! Write a reminder to finish what you were working on in the morning. Save a draft of the email you were working on and send it when you’re coherent enough to proofread it, and at a time when you know the person who’s on the receiving end will actually read it.

3. Take care of yourself. At school, I’m surrounded by amazing peers who do work that exceeds anything others our age should be capable of. With packed schedules, they find ways to function in an unyielding state of busy and stressed.

I cannot stress (pun intended?) how important it is to take care of yourself! As mentioned previously, losing sleep is an inevitable part of having a full-time job. But a busy lifestyle can’t be a continual excuse to treat your body like a garbage disposal. Similarly, constantly forgetting to eat regular meals, refusing help or foregoing needed rest in order to complete a work related project will never make you a hero.

Discuss your workload with your supervisors, know your expectations and utilize your coworkers. At my internship, my fellow coworkers and I would cover each others shifts to make sure we were taking care of ourselves properly. While our teammates were out working with media crews on grounds, we’d even deliver sunscreen, snacks and water bottles to them via golf cart.

All of these points are far easier said than done, but it’s still important to remember to step back from your work and breathe. Next time you’re in a time crunch, do yourself a favor by not letting your doubts and worries control your life.

-Marissa McDaid is a senior studying strategic communication with specializations in sociology and English. Follow her at @mlmcdaid.

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