December 17, 2014
By: Rosie Haren, @rosieharen
Do you ever worry about being fully inclusive to all cultures during the holiday season? It’s a constant worry for most professionals. Businesses and restaurants have the difficult task of spreading holiday cheer, while being inclusive to all cultures and traditions. But, how do they do that?
One option businesses use is to avoid directly advertising with Christmas representations in their ads, but using themes that remind people of winter. An example of this would be using music lyrics.
The amount of Christmas ads seen, versus ads you see of other cultures, like the Jewish culture, are greatly higher. There are few ads that promote traditions besides Christmas, but if stores work harder at promoting other cultures, they could benefit themselves by attracting more people, a diverse group of people and educate others on different traditions.
Television shows have done a good job at creating a variety of episodes directed towards other groups. One of these shows is “Rugrats,” having an entire episode devoted to Kwanzaa.
This is beneficial because there are many different types of people that do not know much about traditions beyond Christmas. This is an opportunity that gives people a chance to learn about other cultures, and at the same time, attract people of other cultures to start watching the show.
Is it possible that people of cultures that don’t celebrate Christmas get offended by how much celebration of Christmas there is, and not about other traditions? Avital Field, a sophomore at Ohio University and of Jewish descent, says that sometimes she and her family feel frustrated because the use Christmas is everywhere. Field also says that Christmas music gets stuck in her head more then Chanukah music.
When it comes to the holiday season it’s usually a descent idea to tell people, “Happy Holidays,” because you never know who celebrates what and that phrase covers them all! This action is one that marketers and advertisers should adopt, to help be culturally inclusive.